0:00man presenting product A medium shot captures a young man standing centrally, holding a white product bottle in his left hand and a small, furry black microphone near his mouth with his right hand. He is speaking directly to the camera. The background is a rustic, textured brick wall in shades of reddish-brown, with light grey mortar lines. There's a grey electrical conduit running vertically along the right side of the frame. The lighting is bright and even, likely from soft studio lights, casting minimal shadows. The overall color palette is warm and earthy, contrasting with the man's light-colored clothing and the white product bottle. Text overlays appear and disappear: 'Our brand new' at 0:00, 'shampoo' at 0:01, and 'alternative has been' at 0:02. The camera remains static.
0:03product on shower shelf A close-up shot of a white product bottle resting on a sleek white marble shelf, positioned within a shower enclosure characterized by glossy white subway tiles. The tile lines create a clean, linear pattern. A hand, appearing from the lower left, reaches towards the bottle, fingers slightly splayed as if about to grasp it. The lighting is bright and diffused, highlighting the product and the pristine white environment. The color palette is dominated by whites and light greys, conveying a sense of cleanliness and modernity. The bottle is the 'HIGHLAND - THE WASH' product, with its distinctive yellow and black deer logo clearly visible. Text overlay reads 'completely sold' at 0:03.
0:05pumping product into hand A close-up, slightly high-angle shot focuses on a pair of hands in a shower setting, indicated by the wet, tiled background. One hand holds the white product bottle, pressing down on the white pump dispenser, while the other hand is cupped beneath to catch the white, creamy product being dispensed. Droplets of water are visible on the skin, suggesting a showering environment. The lighting is bright and clean, emphasizing the product's texture and color. The overall color palette is bright and fresh, with the white product and bottle contrasting against the skin tones and wet background. Text overlay reads '60 days, 10,000 bottles.' at 0:06.
0:07man washing hair shower A close-up shot from behind captures the back of a man's head as he vigorously massages a white, foamy product into his short, dark, wet hair. The shower head is partially visible in the blurred background, indicating a shower environment. Water streams down, mixing with the lather. The lighting is bright, creating highlights on the wet, soapy hair. The primary action is the energetic washing of hair, demonstrating the product's lathering ability. The color palette is dominated by the contrast of dark hair and white foam against the slightly blurred, light-colored shower tiles. Text overlay reads 'You wiped us out' at 0:07.
0:09product bottle in suds An overhead, close-up shot features the white 'HIGHLAND - THE WASH' product bottle lying diagonally on a dark, wet surface covered in white, frothy bubbles. The surface appears to be a textured, dark grey or black, contrasting sharply with the pristine white bottle and its vibrant yellow and black deer logo. Water droplets are visible on the bottle and the surrounding surface, adding to the wet, clean aesthetic. The lighting is soft and highlights the bottle, making the product information clear. The color palette is stark, with white and yellow accents against a dark, bubbly background. Text overlay reads 'but a fresh batch' at 0:09.
0:10product restocked shelf A medium close-up shot of the white 'HIGHLAND - THE WASH' product bottle standing upright on a white marble shelf in a shower. The background is composed of pristine white subway tiles, creating a clean and minimalist environment. The bottle's label, featuring the brand name and the yellow deer logo, is clearly visible. The lighting is bright and even, casting soft shadows that define the shape of the bottle and the texture of the tiles. The overall color palette is dominated by whites and light greys, reinforcing a sense of cleanliness and purity. Text overlay reads 'has just been restocked.' at 0:10.
0:11customer reviews animation This scene presents a dynamic motion graphic, featuring multiple customer reviews overlaid and moving across the screen. The background is primarily white, with soft, out-of-focus elements, possibly indicating a product surface or blurred imagery from a previous shot. The reviews are displayed as white cards with black text, featuring star ratings (yellow stars), reviewer names like 'Tyler Sweetser' and 'Kevin Krebs', and 'Verified' badges. The cards slide and overlap, creating a sense of abundant positive feedback. The overall color palette is bright and clean, with pops of yellow from the star ratings. Text overlay reads 'Your early support' at 0:11 and 'has blown us away.' at 0:12.
0:13product design discussion A medium shot captures two men engaged in a discussion at a modern standing desk. The man on the left points towards a computer monitor displaying what appears to be product packaging designs, specifically a white bottle with a yellow logo, mirroring the actual product. The man on the right holds the physical white product bottle, looking intently at the monitor. The background features a large window, letting in natural light, and a light-colored wall. The desk is organized with a few other white product bottles and accessories. The lighting is natural and bright, illuminating the scene softly. The color palette is mostly neutral with whites, light greys, and the brown tones of the desk. Text overlay reads 'We just wanted to' at 0:13 and 'create a shampoo' at 0:14.
0:15applying product to hand A tight close-up shot focuses on two pairs of hands. One pair is gently spreading a white, creamy product onto the palm of another hand. The skin of the hands is light-toned. One hand has a small, minimalist tattoo of an infinity symbol or similar delicate design on the wrist, and several rings on the fingers, including a silver ring on the thumb and gold rings on other fingers. The product appears smooth and viscous. The background is blurred, making the hands and product the central focus. The lighting is soft and even, highlighting the texture of the product and the skin. The color palette is neutral, with skin tones, white product, and metallic accents from the rings. Text overlay reads 'finally didn't dry, strip,' at 0:15.
0:16pumping product into hand salon An overhead close-up shot shows hands pumping the white 'HIGHLAND - THE WASH' product into a cupped palm over a white salon basin. The basin has a modern, minimalist design. The hands are light-skinned, with visible rings on the fingers of the hand holding the bottle and a bracelet on the wrist. The creamy white product is clearly visible as it dispenses into the palm. The background is out of focus, emphasizing the action. The lighting is bright and clean, highlighting the product's texture. The color palette is dominated by whites of the bottle and basin, skin tones, and metallic accents from jewelry. Text overlay reads 'or deteriorate your hair' at 0:17.
0:18man washing hair side view A close-up shot captures a man's head from the side as he washes his hair in the shower. His short, dark hair is thoroughly covered in white, rich lather. His hands are actively massaging the product into his scalp. Water is visibly rinsing over his head and shoulders. The background is a blurred white tiled shower wall, providing a clean, bright setting. The lighting is even and highlights the wetness and foamy texture of the hair. The color palette is a simple contrast of dark hair, white foam, and light-toned skin against a bright background. Text overlay reads 'and scalp.' at 0:18.
0:19massaging product long hair An overhead close-up shot focuses on hands massaging a white, foamy product into long, dark, wavy hair, presumably in a salon basin. The hair is thoroughly saturated with the product, creating a rich lather. The hands are actively working through the strands, ensuring even distribution. The background is a clean, white surface of the basin, contrasting with the dark hair and white foam. The lighting is bright and direct, emphasizing the texture of the hair and the foam. The color palette is a strong contrast of dark brown/black hair and white lather against a pure white setting. Text overlay reads 'It actually protects' at 0:19 and 'and boosts long term health' at 0:20.
0:21woman hair rinse salon close A close-up shot focuses on a woman's head as her long, dark hair is being rinsed in a salon basin. Water streams from a black shower head held by a pair of hands into her lathered hair, washing away the white foam. Her eyes are closed, suggesting relaxation and comfort. Her face is visible in profile, and her skin appears clean and fresh. The background is a blurred white salon basin, maintaining a clean aesthetic. The lighting is bright and clean, highlighting the glistening water and the clean lines of her face. The color palette is natural, with skin tones, dark hair, and white water/basin. Text overlay reads 'as it gently cleanses,' at 0:21.
0:23man hair rinse shower A close-up shot shows a man's head in the shower, with water streaming over his dark hair, rinsing away the remaining lather. His hands are still actively running through his hair, ensuring a thorough rinse. His bare shoulder and ear are visible, glistening with water. The background is a blurred white shower wall. The lighting is bright and natural, creating a clean and refreshing atmosphere. The color palette emphasizes the contrast between the dark hair and light skin, accented by the white foamy residue and clear water. Text overlay reads 'solely relying' at 0:23.
0:24woman hair rinse salon wide A wider shot captures a woman lying back in a brown salon chair, her head positioned in a large white basin as a pair of hands, likely a stylist's, rinses her long, dark hair with a black handheld shower nozzle. Her eyes are closed, and she appears relaxed. The salon environment is visible, with a wooden floor and glimpses of salon equipment in the background. The lighting is bright and even, casting soft reflections on the wet hair and basin. The color palette includes natural wood tones, white of the basin, and the woman's dark hair, creating a professional yet comforting atmosphere. Text overlay reads 'to get it done.' at 0:24 and 'The demand' at 0:25.
0:26wet hair close up An extreme close-up shot focuses on a section of wet, dark hair and scalp. Water droplets cling to the individual strands, making them appear defined and slightly spiky. The scalp is visible beneath the hair, appearing clean. The lighting is bright and direct, highlighting the wet texture and clarity of the hair. The background is completely blurred, emphasizing the fine details of the hair. The color palette is dominated by the dark tones of the hair and the light tone of the scalp, with glistening clear water droplets. Text overlay reads 'out of the gate' at 0:26.
0:27drying hair with towel A close-up shot from behind captures a man's head as a pair of hands gently dries his dark, curly hair with a dark blue or black towel. The towel is wrapped around his head, and the hands are carefully patting and rubbing the hair. The man's face is not visible. The background is a bright, softly lit interior with a window showing diffused light, suggesting a natural and airy environment. The lighting is soft and even, emphasizing the texture of the hair and the towel. The color palette is neutral, with the dark hair and towel contrasting against the light background. Text overlay reads 'for this product proves' at 0:27.
0:28stylist and client in salon A medium shot frames two women in a bright salon setting. In the foreground, a woman with long, medium-brown hair sits facing the camera, wearing a white textured sweater. Behind her, a stylist with long, curly brown hair and prominent arm tattoos (floral and geometric designs) stands, gently touching the client's hair. The stylist wears a dark top. The background is softly lit, with a large window and blurred salon elements. The lighting is bright and natural, illuminating both women. The color palette is warm and inviting, with brown hair, white clothing, and a clean, light background. Text overlay reads 'we're on the right track,' at 0:28 and 'so thank you' at 0:29.
0:30woman with curly hair A close-up shot focuses on a woman with voluminous, dark, curly hair. She gently runs her fingers through her curls, adjusting them. Her face is angled slightly, and she looks directly at the camera with a soft, content expression. She wears an olive-green ribbed top with buttons down the front and a delicate gold necklace. The background is a blurred, light-colored wall, ensuring the focus remains on her hair and expression. The lighting is soft and flattering, highlighting the texture and bounce of her curls. The color palette is natural, with dark hair, warm skin tones, and a subtle pop of green from her top. Text overlay reads 'for your early support.' at 0:30.
0:31product bottle black background An overhead shot features the white 'HIGHLAND - THE WASH' product bottle lying diagonally on a wet, dark, reflective surface, which appears to be black. Water droplets are scattered around the bottle and glistening on its surface, indicating a wet environment. The bottle's label, including the 'HIGHLAND' brand name, 'THE WASH' product name, and the distinctive yellow and black deer logo, is clearly visible and well-lit. The lighting creates a subtle sheen on the bottle and the wet surface. The color palette is minimalist and striking, with the bright white bottle and yellow logo sharply contrasting against the deep black, wet background. Text overlay reads 'back in stock,' at 0:31 and 'go get it while you can.' at 0:32.
0:33man closing statement A close-up shot frames the young man from the opening scene. He is looking directly into the camera with an engaging, confident expression, holding the small, furry black microphone close to his mouth. His dark hair is styled neatly, and his facial features are clear. The background is the same rustic brick wall as in the first scene, providing visual continuity. The lighting is bright and even, highlighting his features. The color palette is warm and earthy, consistent with the brand's aesthetic. He conveys a sense of direct communication and enthusiasm. The camera remains static.
0:34brand logo end card A simple, static end card featuring the brand name 'HIGHLAND' in dark grey, sans-serif text, centered against a plain, light grey background. The entire frame is clean and minimalist, serving as a clear brand sign-off. The lighting is uniform, ensuring the text is crisp and legible. The color palette is understated, utilizing a neutral, muted grey. No other graphics or text are present, allowing the brand name to stand out. The camera is static.
