0:00product introduction and reveal
The scene opens with a close-up shot focused on the hands of an African American woman as she unscrews the black lid of a small, light-green jar. The jar, partially obscured, appears to contain a hair balm. Her hands are neatly manicured. The background is a blurred, light-colored wall, possibly a bathroom or bedroom. Overlaid text at the top reads 'DRY SCALP OR BRITTLE HAIR? 👀' in white, bold, sans-serif font. Another text overlay, '#BASKANDLATHERCO', appears on the right side. The camera slightly reframes as she successfully removes the lid, revealing a sealed protective layer over the light yellow-green balm inside. Further text appears: 'HAIR BALMS', 'SITS ON', 'THEN THIS', 'YOU THIS'. The lighting is soft and even, suggesting indoor ambient light. The dominant colors are the natural skin tones, the white t-shirt, and the light green/yellow of the product.
0:03product display and application
The shot maintains a medium-close up of the woman, now holding the open jar with the protective seal removed, revealing the vibrant yellow-green balm. She brings the jar closer to the camera, holding it firmly with both hands, before using her index finger to scoop a small amount of the balm, displaying it on her palm. Her expression is bright and engaging, looking directly at the product. The background remains a blurred, light-colored wall. Text overlays continue from the previous scene, with 'IS BASK' appearing as she shows the balm, followed by 'STIMULATING SCALP BALM' as she puts it on her finger. The lighting is consistent, providing a clear view of the product's texture. The color palette is dominated by warm skin tones, the bright white of her shirt, and the luminous green of the balm.
0:06balm warming in hands
This medium shot focuses on the woman's face and upper torso as she rubs the yellow-green balm between her palms. She is looking slightly downwards at her hands, which are positioned directly in front of her chest, engaged in a gentle, circular motion to warm the product. Her expression is one of calm concentration, with a subtle smile. The background remains a light, plain wall, possibly a door, contributing to a clean and uncluttered setting. Text overlays present phrases like 'I LOVE' and 'THIS SCALP & HAIR BALM MELTS RIGHT IN...' suggesting the product's ease of application. The lighting is soft and even, highlighting the sheen on her skin and the visible texture of her locs. The dominant colors are the warm skin tones, the white of her t-shirt, and the deep brown of her hair.
0:09balm application and scalp massage
The camera captures a medium close-up of the woman applying the balm to her scalp and hair. She uses both hands, gently massaging the product into her roots and running it down her locs. She looks upwards and to the side, her eyes conveying satisfaction and focus, as if checking the product's feel. Her hair, long and dark, is spread around her shoulders. The background remains the neutral, light-colored wall. Text overlays appear: 'MELTS AND EASILY APPLIES TO MY SCALP AND HAIR STRANDS WITHOUT FEELING HEAVY AND...'. Soft, diffused lighting illuminates her face and hair, emphasizing the natural texture of her locs and the healthy glow of her skin. The color palette is composed of her warm skin tone, the white t-shirt, and the dark brown of her hair, creating a natural and inviting feel.
0:13hair movement demonstration
This shot changes perspective, showing the woman from a slightly elevated rear angle, capturing her entire back and the length of her long, dark locs. She gently shakes her head from side to side, demonstrating the natural movement and lightness of her hair after applying the balm. Her hands are initially near her head, then drop as she shakes her hair. The background consists of a light beige wall on the left and a white door on the right, providing a simple, domestic setting. Overhead text reads 'NO GREASY FEEL – JUST PURE MOISTURE 🫧' in white, bold, sans-serif font, reinforcing the product's benefits. Additional text 'Y'ALL SEE THAT MOVEMENT' appears as she demonstrates. The lighting is bright and even, highlighting the texture and sheen of her locs. The dominant colors are the stark white of her t-shirt, the dark brown of her hair, and the neutral wall tones, giving a clean and fresh aesthetic.
0:17ingredient reveal and hair texture
The scene continues from the rear-facing perspective, with the woman running her hands through her long, dark locs, lifting sections to show their texture and volume. Her movements are fluid and gentle. Simultaneously, a comprehensive list of ingredients appears on the right side of the screen: 'INFUSED WITH: MANGO BUTTER SHEA BUTTER BEESWAX GRAPESEED OIL HEMP SEED OIL OLIVE OIL JOJOBA OIL CALENDULA PEPPERMINT ROSEMARY LEMONGRASS VITAMIN E & DRIED LAVENDER 🪴'. This list is presented in clear, white text against the plain wall. The background remains the light beige wall and white door. Text overlays reinforce the natural ingredients: 'IT'S MADE WITH SHEA BUTTER, MANGO BUTTER, AND PEPPERMINT OIL, JUST TO NAME A FEW.' The soft, even lighting continues to illuminate her hair, emphasizing its health and natural shine. The color palette is dominated by the white t-shirt, dark hair, and neutral background, providing a clean and informative visual.
0:23no greasy hands demonstration
The camera returns to a medium close-up, now focusing on the woman's face and hands. She holds both hands up to the camera, fingers spread wide, palms facing forward, demonstrating that her hands are not greasy after applying the balm. Her expression is bright and animated, as she looks between her hands and the camera, conveying confidence in the product's non-greasy feel. The blurred, light-colored background remains consistent. Overlaid text appears: 'BALM CAUSE YOU GUYS SEE HOW DRY MY HAIR LOOK AND HOW SHINY IT LOOKS.' The lighting is soft and flattering, highlighting the healthy glow of her skin. The dominant colors are her warm skin tone, the white t-shirt, and the deep brown of her hair, with a focus on the clean, natural look of her hands.
0:29hair fluffing and satisfaction
The medium close-up continues, showing the woman running her hands through her long, dark locs, lifting them to reveal the scalp and demonstrate the product's effect. She looks upwards and to the side, her eyes conveying a deep sense of satisfaction and enjoyment. Her facial expression shifts from a gentle smile to a more open, content look, suggesting the balm feels pleasant on her scalp. The background remains the blurred, light-colored wall. Overlaid text emphasizes the benefits: 'IT DOESN'T LEAVE LIKE A OILY GREASY FEEL TO YOUR SCALP AND I LOVE THAT.' A key message 'HEALTHY SCALP = THRIVING HAIR 🪴' also appears. The soft, even lighting continues to enhance the natural textures of her hair and skin. The color palette is consistent with warm skin tones, white t-shirt, and dark hair, promoting a feeling of comfort and well-being.
0:37product call to action
In this medium close-up, the woman holds the small, light-green jar of balm in her right hand, positioned prominently in the lower-left corner of the frame. She subtly runs her left hand through her long, dark locs while looking at the product, then her gaze shifts to the camera, and she offers a warm, confident smile. The background is a light-colored wall on the right and a darker wooden door on the left, adding a subtle contrast. Text overlays provide a call to action: 'IF YOU'RE TIRED OF DRYNESS AND YOU WANT YOUR HAIR TO THRIVE, THIS BALM IS IT.' and then, most prominently, 'SHOP THE EXCLUSIVE #DEALSFORYOUDAYS DEALS JULY 2ND-JULY 19TH' in a bold, white font. The lighting remains soft and inviting, emphasizing her radiant skin and the product's presentation. The color palette combines warm and neutral tones, with the product's green color standing out.
