0:00before hair styling problem A striking close-up shot focuses on a man's head and upper chest, framed against a clean, light gray background. Behind his head, a framed picture depicting a sailboat on the ocean adds a subtle background detail. The man features a prominent head of dark, very curly, unstyled hair, creating a voluminous 'afro' like silhouette, complemented by a short, neatly trimmed dark beard. His expression is neutral, bordering on slightly concerned, as he gazes directly into the camera. Prominently displayed beneath him, black serif text reads 'go from...' followed by 'THIS.'. The scene is evenly lit with soft, diffused light, preventing harsh shadows and highlighting his features. This scene establishes the initial problem state of his hair.
0:01after hair styling solution This black and white, medium close-up shot presents the same man in a stark contrast to the previous scene, now exuding sophistication. He is impeccably dressed in a formal black tuxedo, complete with a crisp white shirt and a perfectly tied black bow tie. His dark hair is expertly styled, slicked back and neatly managed, emphasizing a polished and refined look. He holds a martini glass, adorned with an olive and a stirrer, and is captured in the act of taking a sip, displaying a confident and composed expression. The background is softly blurred, indicating an upscale, festive environment with subtle bokeh lights. Below him, elegant white serif text reads 'to THIS.' This scene visually underscores the dramatic transformation achieved by the product.
0:03product reveal packaging A tight close-up shot focuses entirely on a male hand holding a distinctive white, round metal tin. The tin's label prominently features the brand 'Highland Glacial Clay Pomade,' adorned with a stylized black and orange deer head logo. The background is intentionally dark and blurred, ensuring the product is the sole focal point and stands out clearly. Beneath the product, white serif text appears, simply stating 'Highland.' This shot is designed to introduce the product, highlighting its branding, packaging, and key identity elements to the viewer.
0:04product application scooping An overhead, extreme close-up shot captures a male hand as a finger meticulously scoops a small, precise amount of gray, clay-like pomade from the tin. The upper rim of the tin is visible, with the 'Highland' label partially discernible, providing context. The surrounding background is dark and deliberately out of focus, drawing all attention to the action of product retrieval and its texture. This shot vividly demonstrates the consistency and initial method of application for the hair product. The word 'Company' is visible as text at the bottom of the screen.
0:05product application to hair back A dynamic close-up, slightly overhead shot provides a view of the back of a man's head. His hands are actively and vigorously rubbing the gray pomade into his dark, short, and slightly curly hair. The hands move with purpose through the hair, working the product from the roots to the tips to ensure even distribution. The background is kept dark and out of focus, ensuring the viewer's attention remains solely on the application process and the texture of the hair. White text 'This stuff is legitimately magic.' is overlaid, reinforcing the product's effectiveness.
0:06product application to hair front A focused medium close-up shot shows the man, positioned slightly to his right, in a brightly lit bathroom environment. He is intently running his hands through his dark, wavy, and visibly damp hair, meticulously styling it to achieve a more structured and slicked-back appearance. His expression is one of deep concentration and determination, reflecting the effort being put into styling. In the subtly blurred background, a faint reflection of a bathroom mirror and its lighting fixture can be discerned. The overlaid white text, 'This stuff is legitimately magic,' persists from the previous scene, reinforcing the product's claims.
0:08hair pre styling emphasizing curls A close-up, slightly high-angle shot captures the man, his dark, very curly hair appearing voluminous and messy, reminiscent of an afro. He actively runs both hands through his hair, lifting and emphasizing its natural volume and unruly texture. His facial expression is a blend of playful exasperation and a slight smile, as he directly engages with the camera. The background is bathed in a bright, diffuse light, likely originating from a large bathroom mirror or window. White text overlays the scene, stating, 'Take all my curls. My afro....' This scene vividly highlights the 'before' state of his hair, showcasing its challenging aspects.
0:11hair pre styling perfecting curls Continuing from the previous scene, this close-up, slightly high-angle shot still features the man vigorously running both hands through his dark, very curly, messy hair. He manipulates his curls, as if to highlight the inherent difficulty in managing such volume without assistance. His expression remains playfully exasperated, yet also subtly conveys the struggle of controlling his hair. The background maintains a bright, diffuse light source. The white overlaid text completes the thought from the previous segment, reading '...Makes it perfect.' This scene reinforces the 'before' state, emphasizing the product's eventual solution.
0:12product application measuring An intimate close-up shot zeroes in on the white, round tin of 'Highland Glacial Clay Pomade.' A male finger is gently and precisely pressed into the surface of the clay, demonstrating how little product is needed for application. The background is softly blurred, providing just a hint of the man's chest and his white t-shirt, which helps to maintain context. This shot effectively illustrates the exact amount of product that should be used. Overlaying the scene is white text that reads, 'All you need is a little on the finger,' serving as an instructional cue.
0:13product demonstration getting product A clear medium close-up shot captures the man looking directly at the camera, conveying a friendly and instructive demeanor. His dark, curly hair, while still unstyled, appears less voluminous than in earlier 'before' segments, hinting at an intermediate stage of dampness or partial taming. He holds the product tin in one hand while using a finger from his other hand to scoop out a small amount of product. The background reveals a bright, well-lit bathroom, featuring crisp white and light gray tiles. The white text, 'All you need is a little on the finger,' remains on screen, guiding the viewer through the process.
0:14product demonstration emulsifying This medium close-up shot features the man maintaining direct eye contact with the camera, projecting an air of confidence and clarity. He demonstrates the essential step of emulsifying the product by rubbing his hands together with a focused motion. His dark, curly hair remains in its unstyled state, providing a clear visual reference before application. The background is a bright, well-lit bathroom, characterized by its white and light gray tiled surfaces. White text, 'Rub it through your hands and through,' is overlaid on the screen, providing clear instructions for the viewer.
0:16product demonstration final style A purposeful medium close-up shot captures the man actively styling his hair with both hands, working the product from the roots to the ends to achieve a neat, slightly slicked-back look. His expression is focused and conveys satisfaction as his dark, previously curly and voluminous hair visibly transforms into a more controlled and styled appearance. The background remains the bright, well-lit bathroom. White text, 'The hair and you're good to go,' is overlaid, signaling the completion of the styling process and the desired outcome.
0:17social proof text message This scene is a screen recording of an iPhone iMessage conversation, displayed on a black background. The top left corner of the screen shows the time '7:20,' and the contact name 'HP' (Hannah P) is visible. The central focus of the screen is a sent message bubble, containing a full-body mirror selfie. In the selfie, the man from the 'after' scene (Scene 2) is elegantly dressed in a tuxedo, holding a martini. Below this image, another message bubble from the sender reads, 'My mom said your 'hair is hair-ing''. This visual narrative serves as compelling social proof, demonstrating the positive impact of the product on his appearance, as noted by others.
0:19product benefits discussion A medium close-up shot frames the man and a woman in a bright bathroom setting. The man, shirtless, confidently holds the 'Highland Glacial Clay Pomade' tin, rotating it slightly to showcase its label as he speaks directly to the camera. The woman is partially visible on the left side of the frame, smiling warmly and also looking towards the camera, positioned slightly behind and to the side of the man. The man is actively speaking, emphasizing the health benefits and nourishing properties of the product for hair. White text, 'Not only that... This stuff is healthy for,' is overlaid on the screen, highlighting the core message of this segment.
0:21ingredient demonstration clay An overhead, extreme close-up shot vividly displays a male hand pouring a dark, grayish-brown granular substance from a small, rustic wooden scoop. The substance cascades onto a larger pile of similar material, which is nestled on a textured, earthy surface. This visual specifically illustrates the 'Canadian Glacial Clay' ingredient, emphasizing its natural origin and raw form. White text, 'Canadian Glacial Clay' and partially '...your hair.', is overlaid on the screen, providing identification and context for the ingredient's benefit.
0:23ingredient demonstration vitamin e An overhead, extreme close-up shot showcases a male hand pouring a clear, viscous liquid from a small, ornate golden measuring spoon. The liquid gracefully falls onto a pristine white surface, where it slowly forms a small, glistening puddle. The background is the same textured, earthy surface seen in the previous shot, providing a consistent natural aesthetic. This visual effectively represents the 'Vitamin E' ingredient, highlighting its purity and liquid form. White text, 'Vitamin E' and partially '...Do yourself a favor and go,' is overlaid, identifying the ingredient and leading into the next call to action.
0:24call to action product shot A medium close-up shot centers on a male hand holding the familiar white, round tin of 'Highland Glacial Clay Pomade.' The hand subtly rotates the tin, allowing the brand name, logo, and product details to be clearly visible to the viewer. The background is intentionally dark and out of focus, similar to earlier product shots, effectively drawing all attention back to the product itself. White text, 'get some right now,' is boldly overlaid on the screen, serving as a direct and urgent call to action, encouraging immediate purchase or engagement.
