0:00intro text and model close up The scene is split vertically down the middle. The left half is a solid black background, featuring prominent white text. The text reads: 'VOTE WITH (US)' in a large, bold font, followed by 'A limited edition collection designed for all of US. As we are.' in a smaller, but still clear, sans-serif font. The right half displays a close-up shot of a Black woman from the chest up. She has a warm, inviting expression with a slight smile and direct eye contact with the camera. Her dark hair flows down her shoulders. She is wearing a simple black t-shirt or long-sleeved top, and the white text '(us)' is visible on the upper chest area, near the collarbone. The lighting is soft and even, highlighting her features against a light grey background on her side of the split frame. The overall color palette is minimalist, dominated by black, white, and skin tones.
0:03product feature showcase full body The screen maintains its vertical split. The left side remains a solid black background, now displaying new white text that reads: '3 best-selling pieces'. The right side dynamically showcases two different women in quick succession, each in a full-body shot against a light grey backdrop. The first woman, with curly brown hair, stands casually with her hands in her pockets, wearing a black long-sleeve top featuring the white '(us)' logo and matching black leggings. She appears relaxed and confident. She is quickly replaced by a Black woman with straight, dark hair, standing with her hands on her hips, also wearing a black long-sleeve top with the '(us)' logo and black leggings. Both models exhibit a confident and comfortable posture, highlighting the fit and style of the clothing. The lighting remains soft and studio-like, focusing on the subjects and their attire.
0:05back detail and mission statement The scene continues with the vertical split. The left side is black, displaying white text: 'Embellished with our logo & mission'. The right side features a shot of a Black woman from behind, against the light grey background. Her dark, straight hair is visible, and the focus is on the back of her black long-sleeve top. Prominently displayed across her upper back, in white capital letters, is the phrase: 'ALL OF US. AS WE ARE.'. The shot emphasizes the branding and mission statement printed on the apparel. The lighting is consistent with previous scenes, soft and studio-like, highlighting the text on the garment.
0:07donation message and model close up The screen maintains its vertical split. The left half is a solid black background with white text that communicates a social impact message: '$10 of every piece sold will be donated to When We All Vote'. The text is clear and direct. The right half returns to a close-up shot of a woman from the chest up, against the light grey background. She has medium-dark skin, dark, curly hair, and a serious, contemplative expression with her gaze directed slightly away from the camera. She wears a plain black top with the white '(us)' logo visible on her chest. The lighting is soft, creating a focused and slightly solemn mood that complements the message about the donation.
0:10sizing info and model close up The scene continues with the vertical split screen. The left side is a solid black background with white text, providing brand and sizing information: 'UNIVERSAL STANDARD' in a larger font, followed by 'Sizes 2XS-7XL' in a slightly smaller font, emphasizing inclusivity. The right half returns to a close-up shot of the same Black woman from the very first scene, from the chest up, against the light grey background. She now has a gentle, appreciative smile, looking directly at the camera. Her dark hair is neatly styled, and she wears the same black top with the white '(us)' logo. The lighting is bright and even, highlighting her pleasant expression and the brand's commitment to diverse sizing.
