0:00illustrator introduction
The scene features a medium shot of Megan McKean, an illustrator, seated at a desk. She is smiling warmly and looking directly at the camera. The background is a soft pink wall adorned with two framed abstract art pieces, one featuring green and pink floral motifs and the other black and white. To her left, a large, vibrant green potted Ficus plant stands next to a modern white table lamp with a spherical shade. The desk is covered by a light pink and white checkered tablecloth. Soft, even lighting illuminates her face. The overall color palette is pastel and inviting, dominated by pink, white, and green. A 'CASETiFY ARTISTS' logo appears as a white rectangular overlay with black text and red dots, positioned at the top center of the frame. The text 'hi I'm Megan McKean' is displayed in white at the bottom of the screen.
0:01showcasing phone cases
This medium shot shows Megan McKean, still seated, holding up two Casetify phone cases towards the camera. The case in her left hand is a shimmering beige-gold with an intricate gold bow pattern, while the case in her right hand is black with a vibrant, colorful pattern of pink, green, and white bows. She holds them slightly angled, showcasing both designs, and maintains a friendly smile towards the viewer. The background remains consistent with the previous scene: a pink wall with abstract art, a potted Ficus plant, and a white table lamp. The desk is covered with a pink and white checkered tablecloth. The lighting is soft and natural, emphasizing the product details. The color palette is cheerful and bright. The 'CASETiFY ARTISTS' logo remains at the top center, and the text 'hi I'm Megan McKean and I'm an illustrator' is visible at the bottom.
0:02case in ribbon box
An overhead close-up shot focuses on a dark green box, brimmed with an assortment of vibrant, shiny satin ribbons in shades of hot pink, light pink, light blue, and lime green. Nestled amongst these ribbons is a black Casetify iPhone case, adorned with a pattern of colorful bows in similar pastel shades. The case's camera module is visible, featuring a prominent pink housing. The ribbons are artfully disarrayed, creating a soft, colorful bed for the phone case. The surface beneath the box appears to be textured brown, possibly a woven mat or carpet. Soft, diffused lighting highlights the sheen of the ribbons and the phone case. The color palette is rich and playful, centered on feminine pastels and deep pink. The 'CASETiFY ARTISTS' logo is overlaid at the top center. The text 'who loves to add a little delight to everyday moments' is displayed at the bottom.
0:03holding striped case
This medium shot features Megan McKean, again smiling at the camera, holding a clear Casetify iPhone case. The case has a delicate design of vertical pink and white stripes, overlaid with a charming illustration of two pastel bows in pink and light green, accompanied by a small pink flower. She holds the case steady, allowing the viewer to clearly see its design. The background consists of a neatly organized white bookshelf, filled with various books and a few decorative items. Gentle, natural light softly illuminates the scene. The overall color palette is soft and feminine, with emphasis on pinks, whites, and light greens. The 'CASETiFY ARTISTS' logo remains positioned at the top center. The text 'who loves to add a little delight to everyday moments' continues at the bottom of the screen.
0:05walking with case
A close-up, first-person perspective shot shows a hand holding the clear Casetify iPhone case with pink and white stripes and pastel bows. The hand moves forward, passing through a light green doorway, transitioning from a room with a light pink wall to another room. The floor is made of polished wooden planks, and beyond the doorway, a glimpse of the pink-walled room with the checkered tablecloth can be seen. The camera movement suggests walking, providing a dynamic view of the product in a lifestyle context. The lighting is bright and airy. The color scheme features soft greens, pinks, whites, and the natural tones of wood. The 'CASETiFY ARTISTS' logo is still present at the top center. The text 'who loves to add a little delight to everyday moments' is displayed at the bottom.
0:06illustrator working
This medium shot captures Megan McKean seated at her desk, engrossed in drawing on a piece of white paper with a white stylus or pen. Her gaze is focused downwards, indicating concentration. She wears the same cream-colored cable-knit cardigan. The background elements, including the pink wall, abstract art, potted Ficus plant, and white table lamp, remain consistent. The desk is covered by the pink and white checkered tablecloth. The lighting is soft and diffused, creating a calm working atmosphere. The color palette is predominantly soft pink, white, and green. The 'CASETiFY ARTISTS' logo is positioned at the top center. The text 'my designs for CASETiFY feature iPhone cases' is displayed in white at the bottom.
0:07digital design and case
A close-up shot focuses on a pink iMac desktop monitor displaying Adobe Illustrator. The screen shows a digital design of pastel bows against a striped background. To the right of the monitor, a hand carefully places a clear Casetify iPhone case with a matching pink and white striped and bow design onto the pink and white checkered tablecloth. A pink ribbon, loosely coiled, is also visible on the table. A white keyboard is positioned in the foreground to the left. The lighting is bright, illuminating the digital screen and the physical objects clearly. The dominant colors are pink, white, and soft pastels from the screen design. The 'CASETiFY ARTISTS' logo is at the top center. The text 'my designs for CASETiFY feature iPhone cases and accessories you can mix and match' is displayed at the bottom.
0:09mixing and matching cases
An overhead close-up shot shows a pink iMac screen displaying digital bow patterns in Adobe Illustrator. Below the screen, on a pink and white checkered tablecloth, a hand with red-painted nails picks up a Casetify iPhone case featuring a dark brown/gold background with small, stylized bow patterns. To the left, a white keyboard is visible, and a pink ribbon is casually arranged on the table. The focus is on the interaction between the digital design and the physical product, highlighting the versatility of the designs. Bright, even lighting enhances the visual details. The color palette revolves around pinks, whites, and the design colors on the screen and case. The 'CASETiFY ARTISTS' logo is at the top center. The text 'across your tech' is displayed at the bottom.
0:11ballerina design and popsocket
This overhead close-up shot showcases an iPad screen displaying a delicate illustration of a ballerina in a white dress on a pale pink background. A hand with red-painted nails holds a round Casetify PopSocket featuring a matching ballerina design, positioning it above the iPad. Also visible on the pink and white checkered tablecloth are a white Apple Magic Mouse, a coiled pink ribbon, and a rectangular, metallic compact with a subtle bow pattern. The scene emphasizes the whimsical ballerina theme across different tech accessories. The lighting is bright and soft, clearly showing the details of the illustrations. The color palette is dominated by soft pinks, white, and the neutral tones of the accessories. The 'CASETiFY ARTISTS' logo is at the top center. The text 'whether you're in the mood for dancing ballerinas' is displayed at the bottom.
0:13striped case on marble
An extreme close-up, slightly overhead shot focuses on a clear Casetify iPhone case. The case features a beautiful design of pink and white vertical stripes, with a central illustration of three pastel bows (pink, light green, light blue) intricately arranged. The phone case rests on a striking, polished marble surface that exhibits a rich blend of pink, white, gray, and black veining, providing a luxurious backdrop. The lighting is soft and even, highlighting the textures and patterns. The color palette is elegant, combining the soft pastels of the phone case with the natural, sophisticated tones of the marble. The 'CASETiFY ARTISTS' logo is positioned at the top center. The text 'pastel stripes or bows and ribbons' is displayed at the bottom.
0:15collection of cases
A medium shot captures a hand holding three different Casetify iPhone cases, fanned out to display their unique designs. From left to right: a metallic gold/silver case with subtle bow and ballerina motifs, a black case with a vibrant, colorful bow pattern, and a clear case with pink and white stripes and pastel bows. The cases are held at a slight angle, showcasing their details. The background features a white bookshelf filled with books, small plants, and other decorative items, suggesting a creative and organized space. Soft, ambient lighting illuminates the scene. The color palette is varied, reflecting the diverse designs of the phone cases against the neutral background. The 'CASETiFY ARTISTS' logo is at the top center. The text 'there's something to suit whatever vibe you're feeling that day' is displayed at the bottom.
0:16illustrator working again
This medium shot is a repetition of Megan McKean, an illustrator, seated at her desk, intensely focused on drawing on a piece of white paper with a white stylus. She looks down at her work, demonstrating concentration. She is dressed in a cream-colored cable-knit cardigan. The background remains the same: a soft pink wall with abstract art, a potted Ficus plant, and a white table lamp. The desk is covered by a pink and white checkered tablecloth. The lighting is gentle and diffused, maintaining the calm and focused atmosphere. The primary colors are soft pink, white, and green. The 'CASETiFY ARTISTS' logo is visible at the top center. The text 'there's something to suit whatever vibe you're feeling that day to show-off on your phone' is displayed at the bottom.
0:18digital design process
An overhead close-up shot focuses on an iPad screen displaying a digital design featuring numerous pastel bows in pink, green, and blue. A hand with red-painted nails is actively using a white stylus on the iPad screen, illustrating the design process. Next to the iPad, on the pink and white checkered tablecloth, sits a black Casetify iPhone case with a similar colorful bow pattern. A white keyboard, a pink ribbon, and a small pink mug are also present on the desk. The scene highlights the artistic creation of the phone case designs. Bright, soft lighting illuminates the entire setup. The color palette is dominated by soft pinks, whites, and the vibrant pastels of the bow designs. The 'CASETiFY ARTISTS' logo is displayed at the top center. The text 'to show-off on your phone' is at the bottom of the screen.
0:20holding up ipad
This medium shot shows Megan McKean, smiling and looking at the camera, holding up an iPad with both hands. The iPad screen displays the same digital design of numerous pastel bows in pink, green, and blue, identical to the pattern seen in the previous scene. Her face is framed by the top edge of the iPad. The background is the familiar pink wall with abstract art, a potted Ficus plant, and a white table lamp. The desk with the pink and white checkered tablecloth is partially visible below. The lighting is soft and inviting. The color scheme is bright and pastel. The 'CASETiFY ARTISTS' logo is at the top center. The text 'all the while supporting artists like me' is displayed at the bottom.
0:21phone case over face closeup
An extreme close-up shot features a Casetify iPhone case with a black background and a vibrant, intricate pattern of colorful bows in pink, green, and white. The case is held very close to the camera, partially obscuring Megan McKean's face. Only her left eye, part of her nose, and a segment of her smiling mouth are visible behind the top edge of the phone case. The phone's camera lenses, housed in a pink module, are prominently displayed. The shot gradually pulls back slightly. The background is a blurred soft pink wall. The lighting is bright and direct on the phone case. The color palette is dominated by the black of the case and the bright pastels of the bows. The 'CASETiFY ARTISTS' logo is positioned at the top center. The text 'all the while supporting artists like me to do more of the work that I love' is displayed at the bottom.
0:22illustrator with phone case
In a medium shot, Megan McKean is shown holding the black Casetify iPhone case with the colorful bow pattern in front of her, looking down at it with a slight smile. The phone case is positioned centrally, clearly displaying its design. She is wearing the same cream-colored cable-knit cardigan. The background is the familiar soft pink wall with abstract art, a potted Ficus plant, and a white table lamp, creating a consistent and cozy environment. Soft, even lighting illuminates the scene. The color palette remains soft and inviting, with dominant pinks, whites, and greens, accented by the phone case's colorful pattern. The 'CASETiFY ARTISTS' logo is at the top center. The text 'all the while supporting artists like me to do more of the work that I love' is displayed at the bottom.
0:23casetify artists logo
The final scene is a clean, graphic shot featuring a background split horizontally into two distinct color blocks: a light, pastel pink occupies the top half, and a solid royal blue fills the bottom half. Centered precisely on the dividing line between these two colors is the 'CASETiFY ARTISTS' logo. The logo consists of a black rectangular outline with the words 'CASETiFY ARTISTS' in white sans-serif font, with two small red dots above the 'I's in 'CASETiFY'. The lighting is uniform and bright, highlighting the crisp lines and colors of the graphic. The color palette is minimalist, bold, and modern, using just pink, blue, black, and white. There are no additional text overlays or elements.
