0:00intro talking head peace sign A medium shot of a male subject standing in a brightly lit, minimalist room with white walls and light wooden floors. He is centered in the frame, wearing a black t-shirt, black pants, and a black knit beanie. He has a neatly trimmed mustache and is smiling. His right hand is raised, making a peace sign, while his left hand is casually tucked into his pocket. Overhead, large, light-colored sans-serif text reads "DO THE THINGS YOU LOVE". Below the subject, white subtitles read "today i'm doing something that". The lighting is soft and even, coming from the front/right, casting minimal shadows. The background is mostly a plain white wall, with a glimpse of a light brown sofa to the left and a wooden beam structure on the ceiling indicating an open, loft-like space. The overall color palette is neutral with pops of black.
0:02screen recording illustration software A medium close-up shot of a computer monitor displaying illustration software, likely Adobe Illustrator or similar. The screen shows a stylized cartoon heart character with large eyes, a small nose, and a wide smile, all outlined in black on a white canvas. The character's expression changes subtly throughout the clip, with its eyes looking around. The background of the shot reveals a light brown brick wall, suggesting an office or creative workspace. The monitor is a curved widescreen model, and the lighting is even and bright, highlighting the screen content. The overall mood is creative and focused on digital art. Subtitles at the bottom read "over the past four years" and "I've been low key obsessed with making illustrations".
0:07screen recording instagram post 1 A screen recording of an Instagram post within a mobile phone interface. The post features a vibrant pink background with the text "I LOVE YOU THIS MUCH" in large white, blocky letters at the top. Below the text is a stylized pink heart character with wide eyes, long arms outstretched, and short, stubby legs with white boots. The heart has small sparkles around it. Below the image are Instagram UI elements showing "8,534 likes", "73 comments", and "2,125 shares". The account name "adam_theillustrator" is visible. Subtitles at the bottom read "whether they were cheeky in messaging". The scene is bright and colorful. The camera smoothly zooms into the image content, then pans down.
0:10screen recording instagram post 2 A screen recording of another Instagram post, this time with a clean white background. It shows an animated sequence of the pink heart character. Initially, it's running with motion lines, then two hearts embrace, and finally, a heart is shown with the text "Be mine?" above it. The Instagram UI elements are similar to the previous scene, showing "8,629 likes", "86 comments", and "1,434 shares". Subtitles at the bottom read "or just cute animation it's something that's always brought me joy". The scene shifts from showing a single heart running with a happy expression to two hearts hugging, then a single heart again with text.
0:12artist drawing at desk An over-the-shoulder medium shot of a male artist working at his desk. He is seen from behind, wearing a black t-shirt and a black beanie, holding a stylus and drawing on a graphics tablet. His right hand is actively moving the stylus. In front of him, a large computer monitor displays a digital illustration of the pink heart character, which now has a magenta background and purple eyes, indicating the coloring process. The character's face is prominent on the screen. The desk is a light wooden surface with a black graphics tablet. The background features a light brown brick wall and a circular "SO GOOD" wall art piece. The lighting is ambient and natural, creating a focused work atmosphere. Subtitles read "but today's a little different I'm gonna bring these into the real world".
0:15screen recording gelato dashboard A screen recording of the Gelato website dashboard. The user navigates through the menu on the left side of the screen, highlighting various options like "Home", "Product catalog", "Orders", "Stores", etc. The main content area shows a "Welcome" message and information about "Gelato+". The cursor clicks on "Product catalog", which then expands to show categories like "New Lower Prices", "New Arrivals", "Valentine's Day", "Men's clothing", "Women's clothing", etc. The background brick wall from previous scenes is visible behind the monitor. Subtitles read "with Gelato you can easily offer cards to your customers too". The overall visual is a clean, organized web interface.
0:18screen recording gelato cards product A screen recording of the Gelato product catalog specifically for "Cards". The page displays options for "Pack of 10 Greeting Cards (US & CA)" and "Pack of 10 Post Cards (US & CA)" with pricing information and small preview images. The user's cursor hovers over the "Greeting Cards" option, making it highlighted. The left navigation pane shows "Cards" selected. The brick wall is still visible behind the monitor, maintaining continuity. Subtitles read "whether it's for Valentine's Day".
0:20screen recording gelato customization A screen recording of the Gelato interface for customizing a card product. The main area shows a blank card template with options for "Orientation", "Sizes in Inches", "Paper", "Fold", "Foil", and "Envelopes". The user's cursor is seen clicking through various options, specifically selecting "Vertical Fold" and "Standard" for envelopes. To the left, there are thumbnail previews of different card designs, one of which is a colourful abstract design. The interface is clean and functional. Subtitles read "or another special day".
0:22screen recording gelato design studio A screen recording of the Gelato design studio interface. A large, blank card layout is central, divided into two panels for the front and back or inside of the card. On the left sidebar, there's a "Files" section with numerous thumbnail previews of different illustrations, including the pink heart characters previously shown. The user selects one of the heart illustrations (showing two hearts with text "BUT BEING WITH YOU... WOULD BE A LOT COOLER") and drags it onto the left panel of the card. The design snaps into place, filling the panel. Subtitles read "Gelato makes it easy to offer cards to your community so here's the final result".
0:25close up printed card A close-up shot of a hand holding a physical greeting card. The card is teal-colored with a bold pink heart character illustration at the center, accompanied by the text "BEING ALONE IS COOL..." in white block letters above it. The heart character has big white eyes, a small red mouth, and short, stubby pink legs with white shoes. The card is being rotated slightly to show both the front and the back. The back of the card features a smaller pink character illustration and subtle branding text. The background is a blurred, light purple surface, with the top of a computer monitor visible at the bottom of the frame, indicating the card has been printed from the digital designs. The lighting is soft and even, highlighting the card's details and colors. Subtitles read "what do you think if you wanna make cards for your community too".
0:28outro talking head call to action A medium shot of the male presenter sitting at his desk, looking slightly off-camera initially, then turning to face the camera directly with a warm smile and giving a thumbs-up gesture with his right hand. He is wearing the same black t-shirt and black beanie. The desk is visible in the foreground, with the graphics tablet and stylus still present. In the background, the light brown brick wall and the "SO GOOD" wall art are visible. Overhead, the wooden ceiling beams are prominent. A white rectangular text box with a black border appears in the middle of the screen, displaying a URL: "www.gelato.com/adam-theillustrator". Subtitles read "be sure to check out Gelato in the link in my bio". The lighting is soft and natural, contributing to a friendly and approachable atmosphere.
