0:00intro product presentation
The scene opens with a medium shot of a young Caucasian woman, smiling gently at the camera while holding a peachy-pink 'Kitsch Air Dry Cream' tube in her left hand. Her long, dark brown hair with subtle waves frames her face. The background consists of a plain white door with a silver doorknob to the left and a glimpse of a light blue wall with a framed picture to the right, suggesting a home bathroom or bedroom setting. Overhead, a rectangular, rust-colored text overlay reads, 'This is your sign to start caring for your waves.' The lighting is soft and even, likely from an overhead source, casting minimal shadows and highlighting her facial features. The overall color palette is warm and inviting, dominated by the woman's hair, her olive-green long-sleeve top, and the product's peachy tone against the white and light blue background.
0:01product close up
This is an extreme close-up shot focused on the peachy-pink 'Kitsch Air Dry Cream' tube. The camera is slightly angled, capturing the details of the product label, including the 'Kitsch' logo, 'SMOOTHING Air Dry Cream', and 'WITH CASTOR OIL' text. The background is blurred, showing soft white and faint olive tones from the previous scene. The lighting remains soft and diffused, highlighting the texture of the tube. The same rectangular, rust-colored text overlay 'This is your sign to start caring for your waves' is prominently displayed at the top of the frame. This close-up emphasizes the product as the central focus.
0:01product and narrator smiling
The scene returns to a medium shot of the young woman, smiling at the camera, identical to the first frame but with a new text overlay. She holds the same peachy-pink 'Kitsch Air Dry Cream' tube in her left hand. Her long, dark brown wavy hair is still neatly styled around her face. The background remains the white door and a glimpse of the light blue wall. A rust-colored rectangular text overlay at the top now states, 'I spent years'. The soft, even lighting continues to illuminate the scene, giving it a bright and natural feel. The color palette is consistent with the initial shot, focusing on warm and earthy tones.
0:03before hair demonstration
The scene features a medium close-up of the same young woman, showcasing her 'before' hair. Her long, dark brown hair appears slightly disheveled and less defined than in previous shots. She is seen initially with a slightly exasperated expression, touching her hair near her temples, then transitioning to a more composed look, lightly running her fingers through the mid-lengths of her hair. The background is still the white door. Text overlays appear sequentially: 'thinking my hair was straight-ish' (rust-colored rectangle) followed by 'and just really unruly'. The lighting is consistent, providing soft, natural illumination that emphasizes the texture of her hair. The dominant colors are the olive of her top, the dark brown of her hair, and the white of the background.
0:05hair texture close up
This scene provides an extreme close-up of the woman's dark brown hair, focusing on its frizzy and undefined texture. A hand, presumably hers, gently runs through a section of the hair, highlighting its dry, less-than-smooth appearance. The camera is positioned looking down into the hair, showing the depth and individual strands. The background is completely out of focus, appearing as a blurred mix of her olive-green top and the light background. Text overlays pop up: 'But the secret to bringing out my best wave' (rust-colored rectangle) then 'was honestly stopping the heat'. The lighting is natural, accentuating the hair's lack of definition. The color palette is primarily dark brown hair against a blurred olive and white backdrop.
0:07product and narrator smiling again
The scene returns to a medium shot of the young woman, again smiling gently at the camera and holding the peachy-pink 'Kitsch Air Dry Cream' tube in her left hand. Her long, dark brown wavy hair remains styled around her face. The background is the white door with the silver doorknob. Two sequential text overlays appear: 'stopping the heat' (rust-colored rectangle) and then 'Once I let my natural texture come through'. The lighting remains soft and even, characteristic of an indoor setting with natural light. The color scheme is consistent with earlier shots, emphasizing the product and the woman's appearance.
0:09hair wrapped in towel
The scene shows a medium shot of the woman, now facing the camera directly, with her hair wrapped in a light-colored, patterned micro-fiber towel. The towel, adorned with small red cherry patterns, is twisted around her head like a turban. She looks directly at the camera with a neutral expression, possibly indicating a post-shower state. The background is a white door, providing a clean, uncluttered backdrop. A rust-colored rectangular text overlay at the top reads 'everything changed'. The lighting is bright and even, highlighting the soft texture of the towel and her facial features. The color palette includes the neutral tones of the towel, the olive-green of her top, and the white background.
0:10unwrapping wet hair
The scene captures the woman in a medium close-up, unwrapping the towel from her head, revealing her now wet, dark brown, visibly wavy hair. Her expression is focused, with slightly puckered lips. Her hair is dripping wet and clearly showing its natural wave pattern. She looks up and then down as she loosens the towel. The white door remains in the background. A rust-colored text overlay says, 'And this Air Dry Cream from Kitsch'. The lighting is bright and even, accentuating the wetness and natural texture of her hair. The color palette focuses on the dark brown wet hair, the olive-green top, and the white background.
0:11combing wet hair
The scene shows a medium close-up of the woman combing through her wet, dark brown hair with a wide-tooth comb. Her hair is still visibly dripping and showing a strong wavy pattern. She looks down slightly, concentrating on the task. Her hands guide the comb through her hair, starting from the roots and moving downwards. The white door is still the background. A rust-colored text overlay reads, 'has been my go-to ever since'. The lighting is soft and even, highlighting the sleekness of her wet hair as the comb passes through it. The color palette is dominated by the dark brown wet hair, the olive-green top, and the clean white background.
0:13wet hair product intro
The scene presents a medium shot of the woman, now with her wet, dark brown hair hanging loosely around her shoulders. She holds the 'Kitsch Air Dry Cream' tube in her left hand and gestures with her right index finger, indicating the product. She smiles gently at the camera. Her hair still has a visible wave pattern from being wet. The background is the familiar white door. A rust-colored text overlay states, 'My before is frizzy, undefined'. The lighting is bright and even, making her wet hair look healthy and shiny. The primary colors are the dark brown hair, the olive top, and the peachy-pink product against the white background.
0:14product cream dispenser close up
This extreme close-up focuses solely on the top of the 'Kitsch Air Dry Cream' tube. The white screw-cap is visible, with a small, pearlescent white dollop of cream freshly dispensed and resting on the opening. The rest of the peachy-pink tube is slightly out of focus, filling the lower part of the frame. The background is a very blurred white door. Two sequential rust-colored text overlays appear: 'frizzy, undefined' and then 'kind of doing its own thing'. The lighting is bright and direct on the cream, highlighting its texture and color. The dominant colors are the peachy-pink of the tube and the pure white of the cream.
0:16squeezing cream into hand
The scene shows a medium close-up of the woman, with her wet, dark brown hair. She demonstrates squeezing the peachy-pink 'Kitsch Air Dry Cream' into her open palm. First, the tube is seen upside down as she squeezes, and a small amount of white cream appears on her left palm. Then, she holds her hand up to the camera, showcasing the cream. The white door remains in the background. Two sequential rust-colored text overlays are displayed: 'But then when I use' and 'I take a small amount of the cream'. The lighting is bright and even, clearly showing the cream's texture and color against her skin. The color palette features the olive-green top, dark brown wet hair, and the peachy-pink product, all against the white background.
0:17applying cream to wet hair
This medium close-up shows the woman applying the 'Kitsch Air Dry Cream' to her wet, dark brown hair. She runs her hands through her hair, smoothing the product from roots to ends. Her hair is still visibly wet, and the wave pattern is emerging. She looks slightly downward, concentrating on evenly distributing the cream. The white door provides a consistent background. A rust-colored text overlay appears: 'smooth it through'. The lighting is soft and natural, emphasizing the movement of her hands through her hair and the product's integration. The color palette highlights the dark brown hair, the olive-green top, and the white background.
0:19scrunching wet hair
This continuous medium close-up shot shows the woman actively scrunching her wet, dark brown hair. She repeatedly gathers sections of her hair from the bottom and gently pushes them upwards towards her scalp, defining the waves. Her hair gradually starts to take on more shape and definition throughout the sequence. She looks around the frame, occasionally looking at her hair, with a neutral to pleasant expression. The white door remains the background. Multiple rust-colored text overlays appear sequentially over the action: 'scrunch it in', 'It's super lightweight', 'adds really soft definition', 'and gives it that healthy air-dried look', 'without any crunch', and finally 'It also smells good'. The lighting is consistently bright and even, highlighting the texture and movement of her hair. The color palette emphasizes her dark hair, olive top, and the white background.
0:27after product presentation
The scene features a medium shot of the young woman, now with her dark brown hair beautifully air-dried and perfectly defined with soft, natural waves. She smiles confidently at the camera while holding the peachy-pink 'Kitsch Air Dry Cream' tube in her left hand. Her hair falls gracefully around her shoulders, showcasing the desired 'after' effect. The background is the white door and a glimpse of the light blue wall. A rust-colored text overlay reads, 'And the after is incredible'. The lighting is bright and even, accentuating the healthy sheen and definition of her styled hair. The overall color palette is warm and inviting, highlighting her vibrant appearance and the product.
0:29after hair close up defined
This medium close-up focuses on the woman's beautiful, defined, wavy dark brown hair after using the product. She smiles pleasantly and runs her hands through her hair, emphasizing its softness and wave definition. Her hair looks voluminous and healthy. The white door remains in the background. A rust-colored text overlay states, 'These are waves that I didn't know I had'. The lighting is bright and even, perfectly illuminating the detailed texture of her waves. The color palette consists of her dark brown hair, olive top, and the white background, creating a fresh and natural aesthetic.
0:31after hair rear view
The scene shows the woman from a slightly rearward angle, allowing for a better view of the back and sides of her air-dried, wavy dark brown hair. She turns her head and body slightly, smiling over her left shoulder towards the camera, showcasing the full effect of the product. Her waves are consistent and well-defined all around. The background is the white door with the silver doorknob and a light blue wall with framed pictures to the right. A rust-colored text overlay reads, 'Defined, soft, and actually holding all day'. The lighting remains bright and even, ensuring her hair's texture is clearly visible from this angle. The color palette is warm, featuring her dark hair, olive top, and the neutral background elements.
0:34outro product and waves
The final scene returns to a medium shot of the woman, now facing forward and smiling, showcasing her perfectly defined, wavy dark brown hair while holding the 'Kitsch Air Dry Cream' product. Her hair is voluminous and soft. The background remains the white door and the light blue wall with framed pictures. Multiple rust-colored text overlays transition across the screen: 'So if you've been wanting to love your natural texture more', then 'This is your sign to start caring for your waves', and finally 'and let the Air Dry Cream do the magic'. The lighting is consistent, providing a bright and inviting close. The color palette is warm and natural, emphasizing the woman's healthy hair and the product.
