0:00aerial cityscape intro An aerial wide shot overlooks a coastal city, Miami Beach, from a high vantage point. The scene begins with a dark, slightly underexposed view, gradually brightening to reveal a vibrant landscape under a partly cloudy sky. In the foreground, numerous residential houses with tiled roofs are visible, surrounded by lush green trees and foliage. A wide body of water, likely a bay or intracoastal waterway, separates the residential area from a distant skyline of modern, tall buildings and skyscrapers. The water is a clear blue-green, reflecting the sunlight. The camera slowly pans forward and slightly to the right, revealing more of the city and coastline. The overall mood is bright, expansive, and inviting, showcasing the urban and natural beauty of Miami Beach. In the bottom right corner, the text 'MIAMIBEACH' is visible in white. The lighting transitions from dim to bright, enhancing the vibrant colors of the landscape.
0:01street traffic day A medium shot captures a busy urban street on a clear, sunny day. The camera is positioned at ground level, looking slightly upwards towards traffic lights and street signs hanging overhead. Several cars are moving on the asphalt road; a white sedan is prominent in the foreground, moving rapidly from right to left, blurring slightly with motion. Other cars, including a white SUV, are visible in the background. Green street signs indicating 'SHEATDAN DR', 'PINE TREE DR', and '26 STREET' are clearly legible against the bright blue sky. Palm trees line the sidewalks in the background, and utility wires crisscross the frame against a bright blue sky with scattered white clouds. The overall lighting is harsh and bright, typical of a sunny day, creating distinct shadows. The scene conveys urban activity.
0:02women walking sidewalk A medium shot frames two young adult women walking side-by-side on a paved sidewalk. The camera tracks their movement from right to left. The woman on the left has long, light brown hair and is wearing a light blue, long-sleeved blouse with a V-neck and dark pants. She holds a smartphone in her hands, looking down at it intently, appearing distracted. The woman on the right has long, dark hair with noticeable blue streaks, wearing a black long-sleeved top and a flowing, patterned skirt (possibly snakeskin print), with sunglasses perched on her head. She is looking forward, slightly to the right, with a neutral expression. In the background, there's a lush green hedge and a modern white building with vertical architectural pillars. The lighting is bright and natural, indicating daytime, creating soft highlights and shadows. The scene captures a casual, everyday moment of pedestrian activity.
0:04near trip manhole A wide shot captures two young women walking across a street intersection, approaching a partially open manhole cover. The camera is positioned slightly behind and to the left of the women, showing them walking from left to right. The woman in the blue top is looking at her phone, appearing distracted, while the woman with blue-streaked hair (on the right) suddenly notices the raised manhole cover just as her friend is about to step on it. The woman with blue-streaked hair extends her arm towards her friend to warn her, her body language conveying urgency. The partially lifted manhole cover is clearly visible on the asphalt near their feet. In the background, a white SUV is moving away on the street, and green hedges line the sidewalks, with modern white buildings and palm trees further back. The bright sunlight casts clear, soft shadows, creating a focused view of the interaction. The mood is one of sudden alertness and concern. In the bottom right corner, 'MIAMIBEACH' is visible in white text.
0:05woman adjusting hair A medium close-up shot focuses on the young woman with light brown hair, shown from the chest up and positioned slightly to the left of the frame. Her right hand moves gracefully to adjust her hair behind her ear, revealing a black smartwatch on her left wrist. She still holds her smartphone in her left hand, though it is less central to the composition. Her expression is one of slight concern or contemplation, possibly reflecting on the near-miss incident with the manhole cover. Her brow is slightly furrowed, and her gaze is gentle. The background is softly blurred, showing vibrant green hedges and the corner of a modern white building with vertical pillars, indicative of a sunny outdoor setting. The natural sunlight illuminates her face and hair.
A medium close-up shot captures the young woman with light brown hair, facing towards the right side of the frame. She is holding her smartphone with both hands, her thumbs positioned to type or interact with the screen. Her gaze is directed downwards, focused intently on the phone's display, indicating deep concentration. Her facial expression is neutral and composed, devoid of any strong emotion other than focus. The background is a soft blur of lush green foliage and a modern white building, bathed in bright, natural sunlight, creating a clear contrast with her figure. The camera maintains a steady position, capturing her intense engagement with the mobile device. This scene emphasizes the act of using a smartphone outdoors.
0:08woman blue hair looking around A close-up shot focuses on the young woman with blue-streaked dark hair, showing her from the shoulders up. She is looking slightly to her left, then turns her gaze forward, her expression shifting from an initial curiosity to a more direct, inquisitive look. Her dark hair with vibrant blue streaks frames her face, creating a striking visual contrast. A pair of sunglasses is perched stylishly on top of her head. The background is softly blurred, featuring green trees and a large, light-colored billboard or building, with a hint of a white vehicle in the distance, all under a bright blue sky. The lighting is natural and sunny, highlighting her features and the distinct blue color in her hair. Her questioning gaze suggests she is seeking information or understanding.
0:09reporting manhole dialogue A wide shot captures the two young women standing in the middle of a crosswalk on a bright, sunny day. The camera is static, framing them as they engage in a conversation. The woman with light brown hair (left) is holding her phone and looking at it, then gestures with her right hand while speaking, explaining what she's doing. The woman with blue-streaked hair (right) is listening intently, occasionally looking at her friend, her body language engaged. The partially open manhole cover, the cause of their conversation, is visible on the asphalt near their feet. In the background, a white SUV is moving away on the street, and lush green hedges line the sidewalks, with modern white buildings and tall palm trees further back under a clear blue sky. The scene is well-lit by natural sunlight, casting clear shadows. The conversation is central to the scene, as one explains she is reporting the city issue using her phone. In the bottom right corner, 'MIAMIBEACH' is visible in white text.
0:12app explanation dialogue A medium close-up shot focuses on the young woman with light brown hair, positioned centrally in the frame. She is actively engaging in a conversation, holding her smartphone in her left hand and using her right hand to gesture expressively as she explains something about the app. Her facial expression is exceptionally friendly, confident, and informative, with a clear and engaging smile as she communicates. Her head turns slightly from left to right as she speaks, maintaining eye contact. The background remains a soft blur of vibrant green hedges and modern white buildings under bright, natural light, creating a pleasant and uncluttered visual. The focus is entirely on her engaging delivery and the mobile device she is holding, conveying a sense of helpfulness and expertise regarding the app.
0:16split screen report app icons A dynamic split-screen shot presents two distinct visual elements simultaneously. On the left side, a medium close-up shows the hands of the young woman in the blue top holding her smartphone. Her fingers are positioned on the device, which features a clear, sparkly phone case and a white PopSocket with a blue swirled design. A prominent blue text overlay, 'Report a concern', appears on the left side of the screen, emphasizing the call to action. On the right side, a stylized, white, bezel-less smartphone appears, rotating slightly to reveal its home screen filled with various colorful app icons, organized in a grid. The Miami Beach Gov app icon, featuring a stylized garbage can, is clearly visible among them. The background behind the hands is blurred green foliage, providing context of an outdoor setting, and the background behind the animated phone is a solid black, allowing the phone to stand out. The lighting is bright and clear, ensuring all details are crisp.
0:19split screen report app interface A dynamic split-screen shot visually connects a real-world problem with its digital solution. On the left side, a low-angle medium shot captures the partially open manhole cover on the asphalt street, with cars blurred in the background, hinting at ongoing traffic. The street has distinct white markings for the crosswalk. This visual establishes the 'concern' to be reported. On the right side, a stylized, white, bezel-less smartphone displays the clean and intuitive 'Miami Beach' app interface. The app presents a main menu with various options, including 'Trolley,' 'Mayor's Office,' 'City Hall,' 'Payments,' 'Events,' and 'News and Information.' A bright blue finger icon is shown tapping on 'Report a concern' at the top of the app screen, demonstrating the first step in the reporting process. The background behind the manhole is a sunny street scene, and the background behind the animated phone is a solid black, making the app interface pop. The lighting is bright and clear on both sides, ensuring crisp details.
0:23split screen sign in issues A dynamic split-screen shot continues the demonstration of the app's functionality. On the left side, a medium close-up once again shows the hands of the young woman in the blue top holding her smartphone, identical in appearance and posture to Scene 10. This creates a sense of continuity in the user interaction. A bold blue text overlay 'Sign in' appears on the left side of the screen, prompting the next step in the app's process. On the right side, a stylized, white, bezel-less smartphone appears, now displaying a scrolling list of 'related issues' within the 'Miami Beach' app. This list categorizes various concerns users can report, such as 'Right-of-Way Landscape Issues,' 'Streets and Roadways Issues,' and 'Transportation Issues,' showcasing the app's comprehensive scope. The background behind the hands is blurred green foliage, and the background behind the animated phone is a solid black, allowing the app's content to be the focal point. The lighting is bright and clear, maintaining visual consistency.
0:26split screen map and truck A dynamic split-screen shot effectively juxtaposes the physical world with the digital solution. On the left side, a low-angle shot shows the partially open manhole cover still visible in the street, creating a direct link to the problem. In the background, the front of a large white utility truck is seen driving forward, suggesting a response in progress. On the right side, a stylized, white, bezel-less smartphone displays a detailed map interface within the 'Miami Beach' app. The map clearly shows a pinpointed location on a street layout, along with text indicating the address '2700 Sheridan Ave Miami Beach 33140' and a small image of a manhole, confirming the reported issue. The background behind the manhole and truck is a sunny street with green palm trees and clear sky, depicting a real-world urban environment. The background behind the animated phone is a solid black. The lighting is bright and clear, ensuring high visibility of both the real and digital elements. The scene emphasizes the location-based reporting feature of the app.
0:28split screen truck submission A dynamic split-screen shot continues the narrative of issue resolution. On the left side, a close-up shows the side of a large white utility truck, prominently displaying 'MIAMIBEACH PUBLIC WORKS' in bold green text, along with a 'Certified Clean Idle' logo. This branding reinforces the official nature of the city's response. The truck is positioned on a sunny street, implying action is being taken. On the right side, a stylized, white, bezel-less smartphone displays the 'Miami Beach' app's issue submission form. The screen shows fields for 'location' and 'description' of the issue, and a clear 'Submit' button at the bottom, indicating the final step in reporting. The background behind the truck is a sunny outdoor scene, and the background behind the animated phone is a solid black. The lighting is bright and clear, ensuring legibility of text and logos. This scene visually confirms that the reported issue is being processed and handled by the city's public works department.
0:29public works employee A medium shot captures a male public works employee, seen from the waist up, walking out from behind a large white utility truck. He is dressed in a professional work uniform, consisting of a grey long-sleeved shirt, a bright orange safety vest with reflective strips, dark sunglasses, and work gloves. He is holding a long, distinctive tool, possibly for lifting manhole covers or other maintenance tasks. He walks from left to right with a focused and purposeful demeanor, suggesting he is on his way to address a maintenance issue. The street, a clear sunny sky, and lush palm trees are visible in the background, providing a realistic outdoor work environment. The front of the utility truck is still partially in frame on the left, reinforcing the context of city services. The bright natural light illuminates his safety gear.
0:30split screen payments credit cards A dynamic split-screen shot demonstrates the app's payment capabilities. On the left side, a close-up focuses on the details of several credit cards, including a prominent 'VISA' logo on a gold-colored card and a blurred 'Mastercard' logo on another. The cards are slightly overlapping, suggesting various payment options. This visual grounds the digital transaction in a tangible financial context. On the right side, a stylized, white, bezel-less smartphone displays the 'Miami Beach' app's main menu, with the 'Payments' option distinctly highlighted in a vibrant pink color, signifying its selection. The background behind the credit cards is dark and intentionally out of focus, drawing attention to the card details, while the background behind the animated phone is a vibrant pink solid color, creating a striking contrast and emphasizing the digital interface. The lighting is focused on the credit cards, ensuring their features are clear, and the scene clearly implies financial transactions can be managed through the app.
0:32split screen events concert A dynamic split-screen shot highlights the app's events feature. On the left side, a wide shot captures an outdoor concert stage at night, spectacularly illuminated by numerous colorful stage lights in vivid green and purple hues. A live band is energetically performing on stage, with musicians playing various instruments and a lead singer engaging the audience. A crowd of people is visible in the foreground, watching the performance, their faces partially obscured by the low light. On the right side, a stylized, white, bezel-less smartphone displays the 'Miami Beach' app's main menu, with the 'Events' option prominently highlighted in pink, indicating it's selected. The background behind the concert scene is dark, punctuated by the bright stage lights, creating a lively and exciting atmosphere. The background behind the animated phone is a vibrant pink solid color, maintaining visual consistency with the app's aesthetic. This scene vividly conveys the app's ability to connect users with local entertainment and community happenings.
0:34split screen mbtv beach scene A dynamic split-screen shot showcases the app's MBTV feature, relating to local media. On the left side, a sunny beach scene unfolds with people enjoying the sand and water. In the foreground, a person's legs are visible, relaxing on a brightly striped beach towel, implying a first-person perspective. A young boy in colorful swim trunks crawls playfully on the golden sand near a classic, brightly colored lifeguard stand (blue, yellow, red), adding a sense of family and leisure. Further in the background, more people are walking near the ocean under a clear sky. The 'MB MIAMI BEACH TV' logo is present in the top left corner of this beach scene. On the right side, a stylized, white, bezel-less smartphone displays the 'Miami Beach' app's main menu, with the 'MBTV' option highlighted in pink, indicating its selection. The background behind the beach is a bright, clear day, emphasizing the iconic Miami Beach atmosphere, and the background behind the animated phone is a vibrant pink solid color. This scene effectively combines aspirational lifestyle imagery with the app's media streaming capability.
0:37split screen news lifeguard stand A dynamic split-screen shot focuses on city information and beach conditions. On the left side, a close-up shows a vibrant, multi-colored lifeguard stand (predominantly yellow, orange, and red) with a small, bright green flag proudly waving from its pole against a clear blue sky. A person is partially visible inside the stand, looking out, suggesting active beach monitoring. The vivid colors of the stand contrast sharply with the serene sky. On the right side, a stylized, white, bezel-less smartphone displays the 'Miami Beach' app's main menu, with the 'News and Information' option highlighted in pink, signifying its selection. This implies that beach conditions or related news can be accessed here. The background behind the lifeguard stand is a bright, clear day, characteristic of Miami Beach, and the background behind the animated phone is a vibrant pink solid color. This scene effectively links the app's information services to real-time city conditions, particularly for popular tourist spots.
0:39women feet walking A low-angle close-up shot focuses specifically on the feet of two women as they walk on a light-colored, patterned sidewalk. The camera tracks their movement as they walk. The woman on the left is wearing black flat, slip-on shoes with white soles, exhibiting a casual and comfortable style. The woman on the right is wearing black block-heeled sandals with an ankle strap, adding a touch of elegance. A delicate blue anklet is visible on the right ankle of the woman in sandals. Their steps are synchronized as they move from the back of the frame towards the foreground, then continue forward, maintaining a natural walking pace. The lighting suggests a bright, sunny day, with clear details of the paving stones and their footwear. This intimate shot emphasizes their journey and the details of their attire.
0:40women at trolley stop A wide shot frames the two young women standing next to a prominent blue 'Trolley Stop' sign on a tree-lined street. The camera is static, capturing them in a relaxed posture. The woman in the blue top is holding her phone, looking at it, while the woman with blue-streaked hair is looking at her friend, listening. They are positioned in the mid-ground, with the trolley sign providing a clear context for their location. In the background, tall, lush palm trees line the street, casting long shadows. A vibrant, colorful mural is visible on the side of a modern building to the right, adding an artistic touch to the urban landscape. Another person is visible in the distance on a scooter, further populating the scene. The entire scene is bathed in bright sunlight, creating a cheerful, inviting outdoor atmosphere that highlights the rich colors of the environment.
0:42explaining trolley tracking A medium shot captures the two young women standing by the blue trolley stop sign, continuing their conversation. The woman in the blue top is holding her smartphone, looking at it with a pleasant smile, then turns to look at her friend and speaks, gesturing slightly with the phone to emphasize her point. Her expression is bright and animated, conveying enthusiasm. The woman with blue-streaked hair is looking at her friend, listening intently, her body language open and receptive. The blue trolley stop sign is visible to their left, providing context. The background consists of tall, verdant palm trees, neatly manicured green grass, and a colorful building mural, all bathed in bright sunlight under a clear sky. This outdoor setting enhances the casual and friendly interaction, as one friend shares information about the app's utility for tracking the trolley.
0:45close up trolley explanation A medium close-up shot intensely focuses on the young woman with light brown hair. She is holding her smartphone in her left hand, and her right index finger is actively pointing at its screen, indicating a specific detail or feature. Her facial expression is exceptionally bright and enthusiastic, with a warm, confident smile as she explains the app's functionality. Her head is slightly tilted, and her gaze is directed towards her friend (the woman with blue-streaked hair), who is visible in the right side of the frame, partially obscured, listening attentively with a smile. The blue trolley stop sign is blurred in the background on the left, providing context, and vibrant green palm trees are visible further back. The scene is well-lit by natural sunlight, highlighting their positive interaction and the woman's engaging delivery. The intimate framing emphasizes the clarity and ease of using the app.
A static graphic end card dominates the screen, featuring a vibrant and clean design. The background is split diagonally, with a light blue section on the upper left transitioning to a deeper blue on the lower right, creating a dynamic wave-like effect. Prominent white, bold text in the upper left corner reads 'Download the New Miami Beach Gov App!', serving as a clear call to action. Below that, 'The City of Miami Beach at your fingertips.' is written in smaller white text, emphasizing convenience. On the right side, a stylized, white, bezel-less smartphone is displayed vertically, showcasing the 'MB GOV' app icon (a stylized garbage can with the text) on its screen. Below the phone, there are two buttons: 'Download on Google Play' and 'Download on the App Store', indicating platform availability. Checkmark icons are strategically placed on the left, next to key features listed in white text: 'Report a concern,' 'Track the trolley,' 'View city events,' 'Watch MBTV,' and 'Make Payments.' The overall mood is informative, encouraging, and highly functional, presented with a clean, modern design and a bright color palette.
