0:00product close up logo An extreme close-up shot meticulously framed to showcase the lower part of a person's leg and foot, wearing a dark olive green Allbirds sneaker with a thick, sculpted white sole. The leg is clad in light blue denim jeans, cuffed just above the ankle. The camera is positioned low, slightly angled upwards, emphasizing the shoe's profile against a subtly blurred background of textured gray pavement and faint vertical lines. A crisp, white 'allbirds' logo is digitally overlaid on the dark green side of the shoe, standing out prominently. The lighting is soft and even, highlighting the material textures of the shoe and denim. The overall mood is clean, modern, and product-centric.
0:01blurred transition This scene acts as a rapid, visually arresting transition, presenting a completely blurred and out-of-focus image. The previous scene's details are rendered as soft, indistinct shapes and colors, primarily muted greens, browns, and grays. A prominent white 'allbirds' logo remains centrally positioned, cutting through the blur as the sole sharp element. The lighting is uniformly diffused, preventing any harsh contrasts. The intention is to create a quick, smooth, yet branded visual break between distinct narrative elements.
0:02justine walking street A medium shot frames Justine Lupe walking confidently towards the camera on a sunlit city sidewalk. She occupies the central part of the frame, her gaze directed slightly past the viewer, exuding a sense of purpose. The background reveals a classic urban setting: a tall, light-colored building with numerous windows, flanked by lush green trees and traditional street lamps. Scattered pots with greenery add to the street's charm. Bright, natural daylight bathes the scene, creating a pleasant and active atmosphere. A white text overlay on the lower left introduces her as 'JUSTINE LUPE, Actor. Mother. Multitasker.', providing context to her persona.
0:03justine inspecting flowers close up A close-up shot captures Justine Lupe from a slightly elevated angle, positioned in the right half of the frame, as she intently examines a selection of fresh flowers. Her eyes are cast downwards, focusing on the vibrant blooms. She is surrounded by an array of colorful flowers, with soft pinks, crisp whites, and verdant greens creating a rich, textured foreground and background, suggesting a bustling flower market. Her long blonde hair is casually parted, framing her thoughtful face. She wears a light blue collared shirt and a striking red sweater draped over her shoulders. Soft, diffused natural light illuminates her features, emphasizing her gentle yet focused expression and the fresh, natural color palette of the flowers.
0:04justine admiring flowers profile A medium close-up shot shows Justine Lupe in a soft profile, looking slightly upwards and to the right with a gentle, appreciative smile. The camera is positioned at her eye level, capturing her serene expression. The foreground is filled with a soft blur of vibrant, colorful flowers, creating a sense of depth and immersing the viewer in the floral environment. Her flowing long blonde hair, light blue shirt, and red sweater are clearly visible. The background is softly blurred, hinting at green foliage and distant urban structures. The natural light is bright and diffused, contributing to a warm, pleasant, and idyllic atmosphere, capturing a moment of simple joy.
0:05product feature breakdown A focused close-up shot highlighting a person's foot, clad in a light grey Allbirds sneaker. The foot is adorned with light beige ribbed socks and light blue denim jeans with neatly cuffed hems. The person is in a crouched or kneeling position, placing the shoe prominently in the foreground. In the background, a lively array of colorful flowers in metal buckets is softly blurred, adding depth and context to the scene without distracting from the product. The camera is at shoe level, emphasizing the sneaker's design and materials. White text overlays sequentially appear: first 'Wildly Comfortable', then an arrow points to the shoe's upper with 'ONE TOUGH UPPER MADE FROM TREES', and another arrow indicates the sole with 'SWEET RIDE MADE FROM SUGAR'. The natural, bright lighting accentuates the shoe's features and the soft textures of the fabric.
0:09justine holding flowers close up A close-up shot focused on Justine Lupe's hands as she delicately selects and arranges a bountiful, colorful bouquet of flowers. The camera intimately captures her precise movements. Her face is partially visible in the upper right, softly blurred, suggesting her focus on the task. The bouquet is a vibrant mix of sunflowers, white lilies, pink carnations, and diverse green foliage, showcasing a rich and varied color palette. Her light blue shirt and the distinctive red sweater are also visible in the frame. The background is a gentle, indistinct blur of greens and yellows, keeping the emphasis on her interaction with the flowers. The natural lighting is bright and soft, enhancing the freshness and lively colors of the blooms.
0:10justine looking around flowers A medium shot captures Justine Lupe from the chest up, holding a magnificent, colorful bouquet of flowers close to her chest. She is gracefully looking to her right, with a pleasant and engaged expression, possibly acknowledging someone off-camera or simply observing her surroundings. The background, softly blurred, hints at an urban street scene with architectural elements and green foliage. Her long blonde hair cascades over her shoulders, and she is wearing a light blue button-up shirt with a red sweater tied around her neck. The natural lighting is bright and diffuse, creating a cheerful and inviting atmosphere. The camera executes a subtle, smooth pan to the right, following her gentle gaze.
0:11justine arranging flowers dynamic A dynamic, slightly low-angle medium shot portrays Justine Lupe in motion, bending down and actively arranging flowers on an outdoor stand. She firmly holds a large bouquet of mixed flowers in her left arm, while her right hand swiftly reaches for another bouquet displayed on a nearby cart. The camera moves quickly and fluidly, tracking her energetic actions. The background features light-colored buildings with distinct windows and verdant green trees, strongly suggesting an outdoor, market-like setting. Her long blonde hair is caught in mid-motion, adding to the dynamism of the scene. She is dressed in a light blue shirt and a vibrant red sweater. The lighting is bright and natural, illuminating her movements and the fresh colors of the flowers, conveying a sense of purposeful activity and efficiency.
0:13justine selecting flowers medium close up A medium close-up shot focuses on Justine Lupe as she intently sorts and selects flowers. She is positioned slightly to the right of the frame, holding a large, diverse bouquet, including prominent sunflowers and various other colorful blooms, in her left arm. Her right hand is actively sifting through a bunch of green stems, demonstrating careful consideration. Her face is clearly visible, initially looking down with a focused expression, then briefly glancing up. The background is a soft, warm blur of light-colored walls and hints of distant greenery, maintaining focus on her. Her long blonde hair, light blue shirt, and red sweater are well-defined. The lighting is soft and natural, contributing to a serene and engaging atmosphere.
0:15blurred flowers transition A rapid, blurred transition shot featuring an abstract swirl of vibrant colors – predominantly yellow, red, white, and green – which are indistinctly recognizable as the flowers from previous scenes. The image is completely out of focus, creating a dynamic, impressionistic visual break. There are no clear forms or distinct objects, serving solely as a quick, colorful interlude before the next defined scene. The lighting remains bright, enhancing the vibrancy of the blurred hues.
0:16justine carrying flowers walking A medium close-up shot captures Justine Lupe from the waist up, confidently walking towards the right side of the frame. She is prominently featured, carrying an impressively large and overflowing bouquet of vibrant, multi-colored flowers held against her chest. The camera smoothly tracks her movement, maintaining her central position in the frame. She sports a bright smile and looks straight ahead, radiating a sense of joy and accomplishment. Her long blonde hair gently sways with her stride. The background consists of a softly blurred urban street scene, showing trees and building facades. She is dressed in her light blue shirt and red sweater. The natural lighting is bright and soft, enhancing the cheerful and active mood of the scene.
0:18justine posing with flowers A medium shot of Justine Lupe, positioned centrally in the frame, holding the voluminous, colorful bouquet of flowers. She looks slightly upwards with a pleasant, almost surprised expression, and her right hand casually adjusts her long blonde hair. The background features a tall, light-colored building with multiple rectangular windows, providing a clean, architectural backdrop that grounds the urban setting. Her long blonde hair, light blue shirt, and red sweater are clearly defined. The lighting is bright and natural, softly illuminating her features and the fresh colors of the flowers. The camera is static, capturing this posed, candid moment with clarity.
0:19product feet walking text A dynamic, low-angle close-up shot focuses on a person's feet, encased in light grey Allbirds sneakers with white soles, as they walk rhythmically over a textured metal grate embedded in a sidewalk. The feet are clad in light blue denim jeans, adding a casual, everyday aesthetic. The camera is positioned very low, almost at ground level, giving prominence to the shoes and the intricate details of the pavement. Initially, white text 'The New' appears, followed by 'Dasher NZ', clearly identifying the product. The background is a softly blurred urban landscape, suggesting motion and activity. Bright, natural lighting creates distinct shadows, enhancing the texture of the shoes and the ground.
0:21product shoe text overlay A close-up shot focuses intently on a person's foot, adorned with a light grey Allbirds sneaker featuring a bright white sole and grey laces. The foot is clad in light beige ribbed socks and light blue denim jeans with a rolled cuff, and is positioned as if the wearer is seated or in a relaxed pose. The camera is at shoe level, perfectly framing the product. The background is softly blurred, showing hints of a warm red brick wall and possibly a chair, creating a cozy urban setting. White text 'Beautifully Simple' is overlaid on the screen, articulating a key product attribute. The lighting is natural and soft, gently illuminating the shoe and emphasizing its clean aesthetic and minimalist design.
0:22product feet walking away A low-angle shot, positioned from behind and below, captures a person's legs and feet as they walk away from the camera on a city sidewalk. The person is wearing light blue denim jeans and light grey Allbirds sneakers. The camera is almost at ground level, offering a unique perspective that emphasizes the movement of the feet and the interaction with a metal grate in the immediate foreground. The background is a softly blurred urban street scene, featuring light-colored buildings, green trees, and a white car in the distance, suggesting a typical city environment. Bright, natural lighting casts clear, elongated shadows, adding depth to the scene. The motion highlights the comfort and ease of movement provided by the shoes in an active, everyday context.
0:24wide street justine crossing A wide, high-angle shot provides an expansive view of a busy city street, looking down a gentle incline. Cars are neatly parked on both sides, and traffic moves in the distance, heading uphill. The street is beautifully lined with mature, leafy green trees, and various buildings with distinct architectural styles frame the urban corridor. In the foreground, a painted 'STOP' sign and a crosswalk are clearly visible on the asphalt. Justine Lupe, a small but identifiable figure, is seen confidently crossing the street from left to right, laden with her large, colorful bouquet and white tote bag. Her small scale within the wide frame emphasizes the vastness of the urban environment. White text overlays appear sequentially, each followed by 'BY NATURE': 'Timeless', then 'Comfortable', and finally 'Better'. The lighting is bright and slightly hazy, creating a warm, sun-drenched atmosphere that evokes a sense of vibrant city life.
The scene transitions to a solid black screen, acting as a clean and stark background. Centrally placed is the distinctive, stylized white 'allbirds' logo. Directly beneath it, in a slightly smaller font, is the white text 'BY NATURE'. There are no other visual elements, maintaining a minimalist and impactful design. The lighting is uniform, providing strong contrast for the white text against the deep black. This functions as a classic brand outro, leaving a clear and memorable impression of the company's identity and slogan.
