The scene opens with a close-up, slightly Dutch-angled shot of a 'VITAL PROTEINS Collagen & Protein Shake' carton. The carton is brown with a light blue top and white cap, showcasing chocolate-flavored shake. Nutritional information like '30g Total Protein' and '10g Collagen Peptides' is visible. The background is softly blurred, showing an indistinct indoor setting with warm, ambient lighting. A bright white text overlay reads 'I'm teaming up'. The camera maintains a static position, focusing solely on the product as if presenting it directly to the viewer. The color palette is dominated by the brown of the carton and the warm, neutral tones of the background, suggesting a natural and inviting product.
A medium shot captures a man from the waist up, standing in a kitchen and opening a stainless steel refrigerator door. He holds a 'Vital Proteins' shake carton in his right hand. The background reveals a cozy indoor setting with light-colored walls and a light wood floor. A small, brown poodle-like dog is visible near his feet, looking up. The lighting is soft and even, suggesting natural indoor light. A white text overlay 'with Vital Proteins to show' is visible. The camera is static, capturing the natural action of the man. The overall color palette is warm and inviting, dominated by the browns of the floor and dog, and the neutral tones of the kitchen.
0:02man holding shake The camera shifts to a slightly wider medium shot of the man, now standing fully in view in his kitchen. He holds the 'Vital Proteins' shake carton prominently in his left hand, presenting it to the camera with a confident, slight smile. The background is the same kitchen setting, featuring a wooden dining table with a chair, and a golden ornate mirror on the wall, suggesting a well-maintained home. Overhead, a chandelier adds to the warm, inviting ambiance. The lighting is bright and even, highlighting the product and the man. A white text overlay 'you their new ready to drink' is visible. The camera remains static, capturing his direct address to the audience. The color palette continues the warm, neutral tones of the home environment.
In a medium shot, the man is seen taking a sip directly from the 'Vital Proteins' shake carton. His head is tilted back slightly as he drinks, demonstrating the product's use. The kitchen background remains consistent, with the dining area and mirror visible behind him. The small dog is still present at his feet on the left. The lighting is bright and consistent. A white text overlay 'Collagen and Protein Shake.' appears on screen. The camera is static, capturing the straightforward action. The color scheme continues to be warm and inviting, characteristic of a home setting, with the man's dark clothing providing a contrast to the lighter background.
Still in the kitchen, the man has finished drinking and is now closing the lid of the 'Vital Proteins' shake carton. He uses both hands to secure the white cap. The background remains the same, showing parts of the kitchen and dining area. The small dog is still visible on the lower left. The lighting is bright and even. A white text overlay '30 grams of protein' is present. The camera maintains a static position, capturing this practical action, reinforcing the product's convenience. The overall color scheme is consistent with previous scenes, featuring warm neutrals and the man's dark apparel.
The scene transitions to a first-person perspective, looking down at the ground as someone walks. The camera is handheld, creating a slight bobbing motion characteristic of walking. The man's feet, clad in white sneakers, are visible as he takes steps on a light wooden floor. He is still wearing the gray patterned shorts. His right hand, holding the 'Vital Proteins' shake carton, is visible in the lower right corner of the frame. The background is a blurred view of a doorway and a wall, implying movement through a home. The lighting is bright and uniform. A yellow text overlay 'featuring 10 grams of' appears. The color palette is dominated by the light wood of the floor and the white of the sneakers, with the colorful carton providing a focal point.
0:06pov walking down stairs Continuing the first-person perspective, the camera now looks down a set of wooden stairs, suggesting the person is walking downstairs. The view is slightly shaky, indicative of handheld camera motion. The man's white sneakers are visible at the top of the stairs, and his right hand, still holding the 'Vital Proteins' shake, is in the lower right of the frame. The wooden stairs have white risers and dark wooden banisters, creating a domestic setting. The lighting appears to be natural indoor light, illuminating the stairs evenly. A yellow text overlay 'Collagen Peptides.' is present. The color palette is a mix of warm wood tones and bright whites, with the product carton adding a splash of color.
0:07product workout background The scene shifts to a low-angle shot, focusing on the 'Vital Proteins' shake carton positioned on a dark, textured surface, likely a workout bench or floor mat, in the foreground. The carton is sharp and in focus. In the blurred background, a male figure is visible, performing squats with a barbell across his shoulders, suggesting a home gym or workout space. The environment features unfinished wooden ceiling beams and gym equipment like a green kettlebell, indicating an active lifestyle. The lighting is somewhat dim in the background but clear on the foreground product. A yellow text overlay 'Ready when I am.' appears. The camera is static. The color palette is earthy, with browns, grays, and the prominent blue and brown of the shake carton providing contrast.
0:08product workout background end This scene is a continuation of the previous one, maintaining the same low-angle shot with the 'Vital Proteins' shake carton in sharp focus on the dark workout surface in the foreground. The background, though still blurred, shows the male figure performing another repetition of squats with the barbell, indicating sustained physical activity. The home gym environment with its wooden beams and equipment remains visible. The lighting conditions are consistent. A yellow text overlay 'No scoop, no mess, just shake and go.' is displayed, emphasizing the product's convenience. The camera remains static throughout. The color palette continues with earthy tones, complementing the product's branding and conveying a sense of practical efficiency.
