0:00product reveal close up The scene opens with a close-up shot of a tube of 'HIGHLAND GLACIAL CREAM' held by a man. The product is the central focus, positioned slightly left of center, filling most of the frame vertically. The packaging is light gray with black text and a yellow and black deer head logo. Text on the tube reads 'SUSTAINABLY CRAFTED', 'HEALTH CONSCIOUS', 'LIGHT CONTROL MATTE FINISH', and '2.5oz | 74ml'. The man's face, with a beard, is out of focus in the background, slightly to the right. The background is a warm-toned indoor setting with blurred framed pictures on a wall. The lighting is soft, likely natural, coming from the front, highlighting the product. Yellow text overlay reads 'This is the secret'. The camera is static.
0:01man applying product hair messy This is a medium close-up shot of a man from the chest up, focusing on his head and hands. He is running both hands vigorously through his dark, messy hair, pushing it back and up, creating volume. His head is tilted slightly forward, and his gaze is directed downwards, suggesting concentration on styling his hair. The background consists of blurred framed desert landscape artwork on a light-colored wall, indicating an indoor setting. The lighting is bright and even, casting minimal shadows. His olive-green hooded shirt is visible. Yellow text overlay reads 'weapon that people'. The camera is static.
0:02man talking to camera serious A medium close-up shot of the same man, now looking directly into the camera. He has a serious, slightly concerned expression. His dark, styled hair is still somewhat disheveled, maintaining a natural, textured look. He has a full beard. The background remains the same blurred indoor setting with desert landscape art. The lighting is soft and even. He is wearing the olive-green hooded shirt. Yellow text overlay continues, reading 'don't know about.'. His body language is direct, engaging the viewer. The camera is static.
0:03cream in palm close up An extreme close-up shot, tightly framed on a person's open left palm, holding a small dollop of white, creamy product. The skin of the palm is clear and smooth, with visible lines and textures. In the blurred background, a person wearing a dark olive-green sleeve is visible, suggesting the same male from previous shots. The lighting is soft and natural, illuminating the hand and product clearly. The focus is entirely on the cream, emphasizing its texture and quantity. Yellow text overlay reads 'Glacial Cream is a'. The camera is static.
0:04man rubbing hands A close-up shot focused on a man's hands as he rapidly rubs them together, spreading the product. His face is mostly obscured by his hands, which are central in the frame. The background is blurred, showing a similar indoor setting to previous scenes. He appears to be preparing the product for application to his hair. The lighting is soft and even. Yellow text overlay reads 'lightweight styler'. The camera is static.
0:05man applying product hair messy again This scene is a repeat of an earlier shot, a medium close-up of the man running both hands vigorously through his dark, messy hair. His head is tilted slightly forward, and his gaze is directed downwards, concentrating on styling. The blurred background shows framed desert landscape artwork on a light-colored wall. He is wearing an olive-green hooded shirt. Yellow text overlay reads 'for medium to long'. The lighting is bright and even. The camera is static.
0:06man smiling side profile A medium close-up shot shows a man with dark hair, looking to the right of the frame with a wide, genuine smile. His hair is neatly styled, appearing voluminous and textured. He has a well-groomed beard. He is wearing a plain dark gray crew-neck t-shirt. The background is a clean, bright white wall, suggesting a studio or well-lit indoor environment. The lighting is soft and frontal, emphasizing his positive expression. Yellow text overlay reads 'locks that will give'. The camera is static.
0:07barber styling client hair A medium close-up shot from an over-the-shoulder perspective, showing a barber's hands styling a client's hair. The client's head is visible from the side, focusing on his left ear and the side of his head. The barber's hands, with tattoos on the forearms and rings on the fingers, are carefully manipulating the client's short, dark hair. The background is blurred, showing parts of a barber shop or salon with a mirror and possibly other stations. The lighting is bright and professional. Yellow text overlay reads 'you that surfer by'. The camera is static.
0:08man with styled hair neutral A medium close-up shot of a young man with dark, medium-length hair that is styled back and appears to have good volume and texture. He is looking directly at the camera with a neutral, slightly serious expression. He has short facial hair. He is wearing a plain light gray crew-neck t-shirt. The background is a textured gray concrete wall with subtle circular patterns, suggesting an urban or modern indoor setting. The lighting is soft and even. Yellow text overlay reads 'you that surfer by'. The camera is static.
0:08man posing outdoors rustic A medium wide shot features a man casually posing, leaning against a weathered wooden wall, possibly in a barn or rustic outdoor setting. He has medium-length light brown hair styled back, and he is looking slightly to the left with a confident, almost smirking expression. He is dressed in a plaid overshirt over a green shirt, blue jeans, and brown boots. His left hand is in his pocket, and his right arm is resting on his knee. The background shows more rustic wood and some indistinct outdoor elements. The lighting appears natural and bright. Yellow text overlay reads 'the beach look'. The camera is static.
0:09barber applying product close up A close-up shot focuses on a barber's hands as they apply a product to a client's short, curly brown hair. The hands, adorned with rings and tattoos, are gently massaging the product into the hair. The client's face is not visible, only the side and top of his head. The background is blurred, showing an indoor salon or barber shop environment with a large window in the distance, revealing city buildings. The lighting is bright and diffuse, highlighting the action. Yellow text overlay reads 'cool ingredients'. The camera is static.
0:11barber and client interaction A medium shot shows a female barber standing behind a male client, both looking towards the camera. The barber has red, curly hair, and is wearing a denim vest over a white t-shirt, with visible arm tattoos. She smiles and gestures towards the client's hair with her hands. The client, a male with short, curly brown hair and green round glasses, looks directly at the camera with a neutral expression. He wears a dark shirt with a patch on the chest. The background is a brightly lit, modern barber shop setting with white walls and overhead lighting. Yellow text overlay reads 'stands out for me.'. The camera is static.
0:12caffeine ingredient graphic A graphic overlay displays 'Organic Caffeine' at the top of the frame. The main visual is a black background with a concentrated pile of white powder, resembling caffeine, dispersed outwards in a starburst pattern, suggesting an explosion or active ingredient. Yellow text at the bottom reads 'Caffeine is a' with two bullet points below it: '+ Promotes Hair Growth' and '+ Smoothes & Softens Hair'. The overall color palette is stark black and white with yellow text accents. The camera is static.
0:15man applying product hair messy front A medium close-up shot of the man actively running both hands through his dark, messy hair. He is looking directly at the camera with a serious, intense expression. His hair is pushed up and out, appearing voluminous and textured, with strands sticking out. The blurred background shows the same framed desert landscape art. He is wearing the olive-green hooded shirt. The lighting is bright and even. Yellow text overlay reads 'antioxidant that'. The camera is static.
0:17close up hands styling hair An extreme close-up shot focuses on a hand running through a mass of dark, textured, slightly damp hair. Individual strands are visible, being lifted and styled by the fingers. The background is completely out of focus, allowing full attention on the hair and hand. The lighting is soft and natural, emphasizing the texture of the hair. The action demonstrates the hands-on application and styling process. Yellow text overlay reads 'smoothes and softens'. The camera is static.
0:18man smiling side profile again A medium close-up shot, identical to an earlier scene, shows a man with dark hair, looking to the right of the frame with a wide, genuine smile. His hair is neatly styled, appearing voluminous and textured. He has a well-groomed beard. He is wearing a plain dark gray crew-neck t-shirt. The background is a clean, bright white wall. The lighting is soft and frontal, emphasizing his positive expression. Yellow text overlay reads 'the hair all the'. The camera is static.
0:19man applying product hair messy front again A medium close-up shot, identical to an earlier scene, of the man actively running both hands through his dark, messy hair. He is looking directly at the camera with a serious, intense expression. His hair is pushed up and out, appearing voluminous and textured. The blurred background shows the same framed desert landscape art. He is wearing the olive-green hooded shirt. The lighting is bright and even. Yellow text overlay reads 'while promoting'. The camera is static.
0:21man talking to camera serious again A medium close-up shot, identical to an earlier scene, of the man looking directly into the camera with a serious, slightly concerned expression. His dark, styled hair is still somewhat disheveled, maintaining a natural, textured look. He has a full beard. The blurred background shows the desert landscape art. He is wearing the olive-green hooded shirt. Yellow text overlay reads 'hair growth.'. The camera is static.
0:22product reveal close up again The scene is a repeat of the opening shot: a close-up of a tube of 'HIGHLAND GLACIAL CREAM' held by a man. The product is the central focus, positioned slightly left of center. The packaging is light gray with black text and a yellow and black deer head logo. The man's blurred face and beard are in the background. The background is a warm-toned indoor setting with blurred framed pictures. Yellow text overlay reads 'all work together'. The camera is static.
0:24man smiling side profile again 2 A medium close-up shot, identical to earlier scenes, shows a man with dark hair, looking to the right of the frame with a wide, genuine smile. His hair is neatly styled, appearing voluminous and textured. He has a well-groomed beard. He is wearing a plain dark gray crew-neck t-shirt. The background is a clean, bright white wall. Yellow text overlay reads 'while nourishing'. The camera is static.
0:25young man urban leaning A medium close-up shot features a young man with dark, wavy, medium-length hair that is stylishly messy. He is looking up and slightly to the left with a contemplative, somewhat aloof expression, leaning against a cream-colored building wall. He is wearing a dark blue crew-neck sweater. The background is a blurred urban street scene with brick buildings and green foliage. The lighting is soft and natural, suggesting an overcast day. Yellow text overlay reads 'and hydrating'. The camera is static.
0:26young man rustic side profile A medium close-up shot shows a young man in profile, looking to the right of the frame with a slight, satisfied smile. He has medium-length light brown hair, styled with volume and a slight wave, giving a casual, rugged appearance. He is wearing a green and brown plaid shirt jacket over a green collared shirt. The background is blurred, featuring rustic dark wooden planks and hints of green foliage, suggesting an outdoor or country setting. The lighting is natural and warm. Yellow text overlay reads 'your hair all day.'. The camera is static.
0:27two men unboxing product A medium shot shows two young men seated at a white desk, casually interacting with a product. The man on the left, with dark hair and a dark gray 'HIGHLAND' sweatshirt, is holding the product tube. The man on the right, with dark hair and a navy blue 'COUNTY' sweatshirt, is looking intently at the product's packaging box. Both are focused on the items. A white keyboard and a white mug are visible on the desk. The background is a bright, minimal indoor space. The lighting is soft and diffused. Yellow text overlay reads 'If you haven't'. The camera is static.
0:29highland logo outro The scene features a clean, white background with the word 'HIGHLAND' in a dark gray, sans-serif font centered on the screen. There are no other visual elements, maintaining a minimalist and professional aesthetic. The lighting is bright and even. The text is sharp and clear, representing the brand's identity as a final closing statement. The camera is static. The overall mood is clean and direct.
