0:00family with food donation The scene opens with a medium shot of a woman and a young boy, partially obscured by vibrant blue and yellow abstract graphic overlays. The woman, wearing a black face mask and a horizontal striped shirt, holds a white plastic bag, her hands slightly visible. Beside her, a young boy, appearing to be of Latin American descent, with dark hair and a green t-shirt, holds an empty cardboard egg carton, looking directly at the camera with a soft smile. The background suggests an outdoor setting, possibly near a vehicle, with muted tones of grey and dark blue. Overlaid in large, white, hand-drawn style text are the words "Feed more than" above "Hunger," with 'Hunger' being significantly larger and more prominent. Small yellow graphic elements resembling brush strokes or confetti are scattered around the text and figures. The overall color palette is a mix of bright primary colors (blue, yellow) from the graphics, dark tones from clothing and background, and the natural skin tones of the subjects. The lighting is bright and even, suggesting daytime.
0:01girl with gift box The scene transitions to a medium shot of a young Black girl, prominently featured in the center of the frame. She is wearing a dark, possibly black, hooded winter coat adorned with small white heart-shaped patterns. Her hood is up, framing her face, and her hair is styled in braids. She looks directly at the camera with a wide, joyful smile, conveying warmth and happiness. Her hands are clasped around a light brown or golden gift box, possibly with a subtle patterned wrapping or texture, held at waist level. Similar to the previous scene, vibrant blue and yellow abstract graphic overlays surround her, with some green elements resembling leaves or small birds adding a playful touch. Large, white, hand-drawn style text, identical in font to the previous scene, reads "Feed" above "POSSIBILITIES." The background is blurred but suggests an outdoor, possibly busy, environment with other people or objects present in soft focus. The lighting is bright and even, highlighting her happy expression. The dominant colors are the bright blues and yellows of the graphics, the dark tones of her jacket, and the golden hue of the box.
0:03animated logo reveal The scene shifts to a fully animated, abstract graphic composition against a solid, bright blue background. Initially, stylized white lines animate across the screen, forming what appears to be the outline of a food container or a generic product box. These lines are quickly joined by blocks of yellow and green, creating a colorful, simplified representation of packaging. A small, white, square logo with rounded corners then pops into view in the lower-left, featuring a stylized blue asterisk (Walmart's logo element) next to a white fork and knife icon, with the words 'FIGHT HUNGER' and 'SPARK CHANGE' in small text below. The animation is clean and precise, emphasizing the brand's initiative. The overall mood is positive and action-oriented. The dominant color is the vibrant blue background, contrasted with the bright yellow, green, and white of the animated elements.
0:04animated product boxes This animated scene is set against a deep, vibrant blue background, which is subtly animated with faint, circular light ripples emanating from the center, accompanied by small white and yellow star-like sparkles that float gently upwards. Three stylized, colorful product boxes, reminiscent of grocery items, animate into the frame from the bottom and sides, settling into a cluster. The boxes are rendered in flat, bold colors: a large yellow box with a green top, a smaller blue box on the left, and an orange cylindrical container with a green top on the right. Each box has a small, white square logo with rounded corners affixed to its front, identical to the 'FIGHT HUNGER' logo seen previously. Below these animated products, white sans-serif text appears, stating: 'Buy a participating item'. The overall aesthetic is clean, digital, and engaging, designed to clearly communicate a call to action. The lighting is implied by the glowing sparkles and the animation, suggesting a light, airy mood. The primary colors are the deep blue background and the bright yellow, green, and orange of the product graphics.
0:07animated shopping cart in store The scene continues with the same deep blue background and subtle sparkle animations. The three animated product boxes from the previous scene are now seen enclosed within the white, wireframe outline of a shopping cart, which animates into position around them. The shopping cart is drawn with simple, clean lines, emphasizing its iconic shape without excessive detail. Below this animation, white sans-serif text appears, completing the sentence from the previous frame: 'or donate at Walmart, in store'. The visual flow reinforces the message of purchasing or donating. The overall color scheme remains consistent, dominated by blue with accents of white, yellow, green, and orange from the product boxes. The mood is instructional and straightforward, guiding the viewer on how to participate. The implied lighting is bright and clear, matching the digital animation style.
0:08animated online donation The scene maintains the deep blue background and subtle sparkle animations. A stylized, light blue smartphone animates into the center of the frame. The screen of the smartphone displays a simplified interface: a small, white shopping cart icon with the yellow product box inside, and a prominent, hand-drawn style white button labeled 'DONATE' at the bottom. Below the animated phone, white sans-serif text appears, further completing the instructions: 'or online,'. The animation suggests the ease of online donation, mirroring the physical shopping cart action from the previous scene. The color palette is consistent, with blue dominating, accented by the white and yellow elements of the phone's interface and the floating sparkles. The mood continues to be informative and encouraging, with clear visual cues for participation. The lighting is implied by the digital style and bright colors.
0:10call to action community text The scene shifts to a solid, deep blue background, identical to the previous animated segments. Small, white, and yellow star-like sparkles continue to fall gently across the screen, creating a subtle sense of movement and magic. In the center of the frame, large white sans-serif text appears, clearly stating: 'to help fight hunger in our community.' The text is clean and legible, set against the uncluttered blue, making the message the sole focus. The mood is uplifting and community-oriented, emphasizing the collective benefit of the actions described. The lighting is conceptual, bright and even, consistent with the animated graphic style. The only colors present are the deep blue background, white text, and the faint white and yellow sparkles.
0:12final brand call to action The scene opens on the same deep blue background with a continuation of the falling white and yellow star-like sparkles. Initially, several smaller, animated brand logos (including what appears to be 'huggies' and a stylized 'Spark Change' logo next to a Walmart-like starburst) briefly appear and then animate off, replaced by the prominent white 'Walmart' wordmark with its iconic yellow starburst logo. To the right of the Walmart logo, a white square badge with rounded corners featuring the blue asterisk and fork/knife 'FIGHT HUNGER SPARK CHANGE' logo is displayed. Below these logos, large white sans-serif text explicitly states: 'Swipe up to join the fight against hunger.' At the very bottom of the screen, a small disclaimer text appears in white, providing legal or promotional details in fine print. The overall composition is a clear, branded call to action, utilizing clean graphics and a consistent color scheme. The mood is authoritative and inspiring, reinforcing the brand's commitment and inviting participation. The lighting remains conceptual and bright. The primary colors are blue, white, and yellow.
