0:00drummer playing denim jacket reveal with branding The scene opens with an intimate close-up on the back of a heavily customized indigo blue denim jacket. The jacket is adorned with numerous square and rectangular patches of varying denim shades, featuring visible stitching and frayed edges, creating a rugged, textured, and mosaic-like appearance. The camera slowly and smoothly pans and dollies around the subject, moving from focusing on the jacket's back to revealing the right side and then the profile of an African-American man wearing the jacket. He has a full, dark, curly afro, a well-groomed beard, and wears clear-framed glasses. He is seated at a drum kit, holding drumsticks, and has a warm, focused smile as he looks slightly upwards and to the right, immersed in his playing. The background is a dimly lit recording studio or practice space, with soft, warm lighting creating highlights on his hair and the drum kit. A blurred bookshelf filled with various objects is visible in the background, adding to the creative atmosphere. The predominant color palette is a rich blend of deep blues from the denim, warm browns from the studio, and soft yellow-orange tones from the ambient lighting. From approximately 0:02:250, white text appears in the upper left corner, stating "Behind every ORIGINAL." in a clean sans-serif font, followed by the iconic red Levi's batwing logo with "Levi's" written in white script underneath. The man continues to maintain his joyful and engaged expression as he plays the drums.
