0:00man talking wide
A medium shot of a Caucasian man in his late 30s to early 40s, with short grey hair and a trimmed beard, wearing a green mesh trucker hat with a colorful patch and a black zippered hoodie. He is seated on a dark chair, angled slightly towards the right, looking off-camera and talking. His hands are clasped in front of him. The background is a modern studio setting with a dark wall and several vertical, illuminated white light strips. Behind him to the left, a large screen displays a blurred blue and white graphic with the word "THE" clearly visible. The lighting is soft and even, highlighting his face and the front of his body, with some ambient light from the background strips. The overall color palette is dark and professional, punctuated by the vibrant green of his hat. Text overlay: "MIKE SALGUERO BUTCHERBOX FOUNDER & CEO" and "THE MEAT INDUSTRY".
0:01meat patties conveyor belt
An industrial wide shot of raw, round meat patties moving along a stainless steel conveyor belt system. Dozens of uniformly shaped, brownish-pink patties are visible, some on an upper belt, others falling or being guided onto a lower belt by metal mechanisms. The environment is a clean, sterile food processing facility, characterized by bright, cool-toned overhead fluorescent lighting that illuminates the machinery and products evenly, casting minimal shadows. The primary colors are the metallic grey of the equipment and the natural pinkish-brown hues of the meat. The overall impression is one of mechanical efficiency in food production. Text overlay: "IS BROKEN".
0:02man talking close up
A close-up shot of Mike Salguero, the Caucasian man from the previous scene, in his late 30s to early 40s, with short grey hair and a short beard. He is wearing a green mesh trucker hat with a colorful patch and a black zippered hoodie. He is looking slightly off-camera to the right, talking and gesturing with his hands. His facial expression is serious and engaged, conveying a sense of conviction. The background is intentionally blurred, showing vertical illuminated white light strips against a dark backdrop, maintaining the studio aesthetic. The lighting is soft and frontal, ensuring his face is well-lit and the textures of his clothing are visible. The color palette is dark, with the green hat providing a strong visual accent. Text overlay: "ANIMALS ARE NOT BEING TREATED WELL IN THIS COUNTRY AND THAT'S LIKE HURTING THE HEALTH OF LIKE PEOPLE WHO ARE EATING IT".
0:06woman shopping meat section
A medium shot of a young Black woman, likely in her mid-20s to early 30s, with voluminous, dark curly hair pulled back into a high ponytail. She is wearing a light, long-sleeved top in a neutral beige or cream color and carrying a black shoulder bag. She is in a grocery store's refrigerated meat section, leaning in to examine packages of raw meat. She reaches into the brightly lit display case, which is filled with various cuts of meat, predominantly ground beef and steak in clear, vacuum-sealed packaging on pink or white trays. She picks up one package to inspect it, her expression thoughtful and slightly discerning. The background consists of brightly lit, white shelves of the supermarket, indicating a clean and well-stocked environment. The dominant colors are the pale pinks and reds of the meat, the cool whites of the display case, and the woman's warm-toned clothing. Text overlay: "PEOPLE WHO ARE EATING IT".
0:07man talking close up gesturing
A close-up shot of Mike Salguero, the Caucasian man, in his late 30s to early 40s, with short grey hair and a short beard, wearing a green mesh trucker hat with a colorful patch and a black zippered hoodie. He is looking directly at the camera, talking passionately and using active hand gestures to emphasize his points. His facial expression is earnest and committed. The background is out of focus, featuring vertical illuminated white light strips against a dark backdrop, consistent with the studio setting. The lighting is soft and frontal, ensuring his face is clearly visible and well-lit. The primary colors are the dark tones of his clothing, contrasted with the bright green of his hat. Text overlay appears and changes: "IT'S LIKE, I JUST WISH THERE WAS A COMPANY THAT LIKE WASN'T FUNDED, HAD NO ONE BREATHING DOWN THEIR NECK, WHO COULD JUST TAKE THE LONG BALL."
0:12butcherbox unboxing top view initial
An overhead shot of a pair of fair-skinned hands with light-colored nail polish, holding a brown cardboard shipping box. The box has "BUTCHERBOX" printed in large, bold black capital letters across its top surface and is sealed with brown packing tape. The hands are positioned on either side, appearing to prepare the box for opening. The background is a clean, plain white surface, providing a stark and bright contrast to the brown box. The lighting is bright and even, creating minimal shadows and emphasizing the product. The color palette is dominated by the natural brown of the cardboard, the black text, and the pristine white background. Text overlay: "WHO COULD JUST PLAY THE".
0:14butcherbox unboxing top view opening
An overhead shot of the same pair of fair-skinned hands from the previous scene, now actively opening the brown cardboard ButcherBox. The top flaps of the box are being lifted outwards, revealing an inner cardboard insert that also prominently displays "BUTCHERBOX" in black capital letters. The interior packaging is consistent with the natural brown cardboard. The background remains a clean, plain white surface, maintaining a bright and neutral setting. The lighting is consistently bright and even, highlighting the action of opening the box. The color palette consists of various shades of brown from the cardboard, black text, and the white background. Text overlay: "PLAY THE LONG BALL".
0:15butcherbox unboxing top view contents
An overhead shot showing the open ButcherBox, revealing its contents. A pair of hands is visible, lifting a protective cardboard layer to fully expose the meat products inside. Multiple vacuum-sealed packages of raw meat are neatly arranged within the box, including visible labels for "BONELESS PORK LOIN CHOP" and "CHICKEN BREAST," along with 'Organic' and 'No Antibiotics Ever' claims. The meat is pinkish-red, packaged in clear plastic over white or pink trays. The background is a clean, plain white surface, creating a bright and clear presentation of the product. The lighting is bright and even, ensuring all details of the meat and packaging are visible. The color palette includes the brown of the box, the natural colors of the meat, white from trays and labels, and black text. Text overlay: "JUST LIKE, THIS".
0:17man talking close up conclusion
A close-up shot of Mike Salguero, the Caucasian man, in his late 30s to early 40s, with short grey hair and a short beard, wearing a green mesh trucker hat with a colorful patch and a black zippered hoodie. He is looking slightly off-camera to the right, talking and gesturing with his right hand, making a distinct pointing motion. His expression is engaged, thoughtful, and concluding, as if making a final point. The background is out of focus, featuring vertical illuminated white light strips against a dark backdrop, consistent with the studio setting. The lighting is soft and frontal, illuminating his face and ensuring clarity. The dominant colors are the dark tones of his clothing, contrasted with the bright green of his hat. Text overlay appears and changes: "MIGHT TAKE 25 YEARS, MIGHT TAKE 100 YEARS, BUT WHO CARES? LIKE, WE'RE IN IT FOR THE LONG HAUL. AND THEN, AFTER A WHILE IT WAS LIKE, AFTER POINTING ON EVERYONE ELSE WHO SHOULD BE DOING THAT. IT'S LIKE, OH MAYBE THAT'S ME."
