0:00glute exercise question A dynamic medium shot shows a fit female athlete performing a glute exercise on a specialized gym machine. She is leaning forward from the hips, engaging her glutes, with her feet secured on a platform and her upper thighs resting on a padded support. She wears a red long-sleeved cropped hoodie, dark grey compression shorts, white athletic socks, and light grey sneakers. White over-ear headphones cover her ears. Her hair is tied back in a bun. The background is a brightly lit gym with red and black power racks and various gym equipment visible, suggesting an active training environment. The lighting is bright and even, casting minimal shadows. A prominent white text overlay poses the question: "How do I know what to do to build my glutes?". The camera is static, capturing her precise movements during the exercise. The dominant color palette includes athletic reds, dark greys, and the industrial black and red of the gym equipment.
0:02glute pose answer This medium close-up shot transitions from the previous scene, focusing on the same female athlete's glutes and upper thighs. She stands next to the glute-ham raise machine, facing away from the camera, and subtly adjusts the back of her dark grey compression shorts, highlighting her developed musculature. Her red cropped hoodie is visible, and her back is toned. The background remains the same well-lit gym setting with red and black equipment. The lighting is still bright and functional. A white text overlay appears, providing a direct, reassuring answer: "I got you babe." The camera is static, emphasizing the subject's physique. The colors are consistent with the previous scene, focusing on the dark athletic wear and the gym's energetic red and black tones, conveying a confident and supportive atmosphere.
A wide shot in a gym captures a different female athlete, barefoot, performing a split squat or lunge with a heavy barbell resting across her upper back. She is positioned within a red power rack, demonstrating intense effort. She wears a white sports bra, light blue athletic leggings, and black knee sleeves. Her form is precise as she lowers herself, showcasing strong leg and glute engagement. In the background, large black walls are adorned with motivational white and yellow text, including phrases like "DON'T FORGET YOUR WHY" and "BE THE PERSON YOU WANT TO WORK WITH." The gym is brightly lit, highlighting the athletic build of the subject and the robust equipment. A white text overlay reads: "real results happen when you STOP showing up." The camera maintains a static position, allowing the viewer to observe the full range of motion of the exercise.
The scene presents a medium shot of the first female athlete from Scene 1, performing hip thrusts on a dedicated machine. She is seated on the floor with her upper back resting against a padded bench, pushing heavy barbell plates upwards with her hips. She is still wearing the red cropped hoodie, dark grey compression shorts, white socks, light grey sneakers, and white over-ear headphones. Her facial expression shows concentration. The gym environment, with its black floor and red equipment, is visible in the background, including another male gym-goer in the distance. The lighting is consistent, providing clear visibility of the exercise. A white text overlay comments: "to the gym doing RANDOM workouts." The camera is static, capturing the controlled movement of the exercise, highlighting the subject's form and strength.
A medium full shot depicts the female athlete from Scene 3, now performing heavy barbell squats within a red power rack. She is seen from a slightly lower angle, emphasizing the weight and her strong posture. She wears a black cropped long-sleeved top and light grey leggings, with black knee wraps and athletic shoes. Her back is towards the camera, showcasing her form as she descends into the squat. The barbell is heavily loaded with blue Rogue-branded weight plates. The background features the black walls of the gym and a large mirror reflecting parts of the gym and another person, adding depth. The lighting is bright and industrial. A white text overlay delivers a key message: "and START training with a PLAN." The camera is static, focusing on the athlete's controlled powerful movement, conveying a sense of disciplined training.
0:10coach introduction This is a medium close-up, talking head shot of Kelly Matthews. She directly addresses the camera, smiling warmly and confidently. She is a woman with brown hair tied back, wearing a cream-colored crewneck sweatshirt with a subtle logo on the left chest. She has a nose piercing and natural makeup. The background is a modern, dark, and textured wall, possibly concrete or a similar material, with a prominent glowing yellow neon "H" or similar abstract geometric logo in the upper left, suggesting a brand presence. The lighting is soft and even, illuminating her face clearly. White text overlays introduce her: "Hey, I'm Kelly Matthews" followed by "Strength & Conditioning Coach on the Ladder App." Her expression is friendly and engaging, establishing her as an expert.
0:14app workout calendar A clear screen recording displays the user interface of the "Ladder App," likely on a smartphone. The screen shows a weekly calendar view (Monday to Sunday) with dates and checkboxes, indicating scheduled workouts. Below the calendar, several workout cards are presented in a horizontal scroll format. Each card features a dynamic image of an athlete performing an exercise, workout title ("FLEXIN' ON UR EXES," "ROCK UR HIPS," "I'M D-"), duration, and completion statistics. The interface uses a dark mode with vibrant yellow accents and white text. The screen smoothly scrolls horizontally to reveal more workout options. Two white text overlays appear sequentially: "I program 6 brand new workouts" and "You'll always know what to do in the gym!" The camera motion is simulated scrolling, showcasing the app's functionality and content.
0:20app workout details This scene is another screen recording of the "Ladder App" interface, focusing on a specific workout details page. Initially, a semi-transparent overlay of Kelly Matthews (from Scene 6) is visible, smiling at the camera, before disappearing. The main screen shows a workout title "ROCK UR HIPS" with a peach emoji, and categorizations like "Barbell," "Dumbbells," "Leg Curl Machine." Below this, a video player displays a female athlete demonstrating various exercises, including a deadlift and a deficit curtsy lunge using dumbbells on a plate. The video plays within the app interface. Controls like "Replay," "Pause," "Unmute" appear briefly. White text overlays reinforce the coaching aspect: "I'll be coaching you through the entire workout" and "As YOUR personal trainer!" The app's footer with "Set," "History," "Notes," "Reps," and "Start" buttons is also visible. The interface maintains a dark theme with yellow highlights, demonstrating the interactive coaching features.
0:25coach call to action Kelly Matthews reappears in a medium close-up, talking head shot, identical in setting and appearance to Scene 6. She maintains a friendly and encouraging demeanor as she speaks directly to the viewer. She wears the same cream-colored sweatshirt against the dark, textured background with the yellow neon brand logo. The lighting remains soft and even. A white text overlay prompts the viewer: "Try a FREE week on me" accompanied by three down arrow emojis, serving as a direct call to action. Her confident yet approachable expression aims to build trust and persuade the viewer to engage with the product. The camera is static, creating a personal connection.
0:27app promo end card This is a bright and clean end card, functioning as a final call to action and brand reinforcement. The background is a vibrant, solid lime-yellow color, creating a stark contrast with the preceding dark-themed app visuals. Centered at the top is the bold black "LADDER" logo. Below it, the slogan "GET STRONGER WITH A PLAN" is displayed in black, uppercase text. Three smartphone mockups are arranged diagonally across the center of the screen, each showcasing a different screen from the "Ladder App" with diverse athletes (two females, one male) performing various exercises. The central phone highlights a workout titled "SUPERNOVA." At the bottom, a standard "Download on the App Store" button is prominently featured. The overall composition is clean, modern, and highly branded, aiming to direct users to download the application, effectively summarizing the app's value proposition. The lighting is simulated bright, digital light. The camera is static.
