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Transcript

0:00A few weeks ago, the CDC came out with these new guidelines with a reduced number of recommended vaccines for children,

0:05and a stratification system of vaccines that are recommended for children that are high risk, things like hepatitis A, hepatitis B, and then vaccines that are no longer recommended, like flu and COVID.

0:16The AAP differs in that they are still recommending all of the vaccines that we have been recommending for many, many years.

0:20So there are no changes to the old vaccine schedule based on what the AAP is currently recommending.

0:26In these unprecedented times, it's best to talk to your pediatrician.

Text on Screen

0:00A few weeks ago, the CDC

0:00Dr. Amanda Kravitz

0:00Pediatrician, Weill Cornell Medicine

0:01came out with these new guidelines

0:02with a reduced number

0:03of recommended vaccines for children

0:06and a stratification system of vaccines

0:06Childhood Immunization Schedules

0:06CBS EVENING NEWS

0:06PEDIATRICIANS BREAK WITH CDC ON VACCINE RECOMME

0:07that are recommended

0:08for children that are high risk.

0:09Things like hepatitis A, hepatitis B,

0:09HEPATITIS A & B

0:09MENINGOCOCCAL DISEASE

0:09ROTAVIRUS

0:09FLU

0:09RSV

0:09COVID-19

0:09CDC

0:09ONLY FOR CERTAIN INDIVIDUALS

0:10and then vaccines that are no longer

0:11recommended, like flu and COVID.

0:15The AAP differs in that

0:16they are still recommending

0:17all of the vaccines

0:18that we have been recommending

0:19for many, many years.

0:20So there are no changes

0:21to the old vaccine schedule based on

0:22what the AAP is currently recommending.

0:26it

0:26In these

0:26unprecedented times,

0:27it's best to talk to

0:27your pediatrician.

0:29American Academy

0:29of Pediatrics

0:29DEDICATED TO THE HEALTH OF ALL CHILDREN®

0:29AMERICAN ACADEMY OF PEDIATRICS

Scenes (5)

0:00pediatrician explains vaccine guidelines

The scene opens with a close-up shot of Dr. Amanda Kravitz, a pediatrician, speaking in what appears to be a television news studio. Her face fills the upper portion of the frame, showing her expressive features. The background is softly blurred, revealing hints of blue and white studio lighting and screens. She has long, dark, wavy hair, fair skin, and is wearing noticeable eye makeup. As she speaks, white speech bubbles with text appear on screen, transcribing her words. The camera briefly pulls back to a medium shot, revealing her sitting at a dark, reflective desk, wearing a dark grey blazer over a black top, and gesturing with her hands to emphasize her points. The shot then returns to a close-up of her face. A consistent blue banner with her name and title, 'Dr. Amanda Kravitz, Pediatrician, Weill Cornell Medicine,' remains at the bottom of the screen throughout this segment. The lighting is professional studio lighting, with a slight cool tone.

0:06childhood immunization schedules display

This scene transitions to a split-screen visual with textual and graphic information. The upper two-thirds of the screen display a light blue, slightly blurred background with various medical elements, including multiple syringes with blue caps and clear vaccine vials labeled 'VACCINE'. Overlaid on this is white text, prominently featuring 'Childhood Immunization Schedules'. Below this, a list of specific vaccines appears, such as 'HEPATITIS A & B', 'MENINGOCOCCAL DISEASE', 'ROTAVIRUS', 'FLU', 'RSV', and 'COVID-19'. A circular blue CDC logo with the text 'ONLY FOR CERTAIN INDIVIDUALS' is also visible in this section. The bottom third of the screen is a consistent dark blue banner with the 'CBS EVENING NEWS' logo and the headline 'PEDIATRICIANS BREAK WITH CDC ON VACCINE RECOMMENDATIONS'. Speech bubbles containing white text continue to appear, highlighting specific points from the speaker's voiceover, such as 'that are high risk.' and 'like flu and COVID.'. The overall color palette is dominated by cool blues, whites, and sterile metallic tones, emphasizing the medical theme.

0:16pediatrician discusses AAP recommendations

The video returns to Dr. Amanda Kravitz, initially in a medium shot. She is seated at a dark, reflective desk in a news studio setting, wearing a dark grey blazer over a black top. The background is a softly blurred newsroom environment with blue lighting and multiple monitors, some displaying the CBS logo or other news graphics. She maintains a serious and informative demeanor, using hand gestures to emphasize her points as she speaks. The blue banner with her name and title remains at the bottom. As she continues to speak, the camera smoothly zooms in to a close-up of her face, mirroring the opening shot of the video. Her expression is focused and direct, conveying professional authority. White speech bubbles with text like 'all of the vaccines' and 'no changes to the old vaccine schedule' appear on screen, transcribing her dialogue.

0:25call to action text screen

The screen transitions to a solid, deep blue background. A white, horizontal line segment is positioned near the top left corner. White, sans-serif text appears on screen, fading in line by line. The text reads: 'In these' on the first line, followed by 'unprecedented times, it' on the second line. Then, 's best to talk to your pediatrician.' appears on the third line. The typography is clean and modern. The scene is static, with no visual movement other than the text appearing. Subtle sound effects, resembling writing or typing, accompany the text appearance. The deep blue color evokes a sense of seriousness and trust.

0:28brand logo outro

The scene displays a clean, off-white background, almost a very light cream color. Centered on this background is the logo for the 'American Academy of Pediatrics'. The logo is rendered in dark grey or black, consisting of the organization's name in a classic, elegant font. Below the name, a tagline reads 'DEDICATED TO THE HEALTH OF ALL CHILDREN®'. To the right of the text is a circular emblem featuring a stylized illustration of a baby within a medical cross symbol. The entire composition is static, presenting a professional and authoritative final brand statement. The simple, clean aesthetic focuses attention entirely on the branding.

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