0:00child intro to mudwtr A close-up shot captures a young Caucasian boy with blonde hair and blue eyes, wearing a light blue t-shirt with a white wave graphic and text 'THE OCEAN IS YOUR INFINITE WAVES', as he speaks enthusiastically directly to the camera. He holds a tall, black MUD/WTR branded can in his left hand, slightly blurring as he gestures. The background is a brightly lit kitchen with white tiled walls and a hint of a window. He exclaims 'FOR MUD WTR!' as text overlays appear on screen. He then raises the can to his mouth and 'slurps' from it, showcasing the product in a playful, user-generated content style. The lighting is bright and natural, indicating an indoor daytime setting.
0:02man introduces drink prep A medium shot frames a Caucasian man with a beard and short brown hair, wearing a light blue v-neck t-shirt and a white MUD/WTR branded baseball cap. He stands in a bright kitchen, holding a clear glass filled with ice in his left hand. To his right, a young blonde-haired boy is seated cross-legged on a light-colored wooden countertop, holding a small silver metal pitcher. Various kitchen items are on the counter including a large glass jar of honey and a black MUD/WTR can. The man smiles and speaks to the boy, who looks intently at the man. Bright natural light streams in from a window visible in the background, showing lush green foliage outside. Text overlays 'We're going TO make' and 'YEAH.' appear on screen.
A medium shot shows a young blonde-haired boy seated on a light-colored wooden kitchen countertop. He is actively pouring white liquid from a small silver metal pitcher into a clear glass filled with ice, which is held by an unseen adult hand. The background is a bright kitchen with white tiled walls and a wood-paneled ceiling. The boy's concentration is evident as he carefully performs the task. Text overlays 'MILK.', 'That's IT?', 'I like TO fill up ABOUT a little', and 'MORE.' guide the viewer through the steps. The lighting is bright and natural. The camera remains static, focusing on the action.
0:18man introduces mudwtr ingredients The scene rapidly cuts between the man and the boy. The man, seen in a medium shot, asks 'what's the next STEP?' while holding the partially filled glass of milk and ice. The boy, in a medium shot on the counter, playfully guesses 'HOT chocolate!' with animated gestures, holding his metal pitcher. The man, back in a medium shot, corrects him by holding up the black MUD/WTR can and stating, 'Well this is MUD WTR.' The background is a well-lit kitchen. The rapid cuts and playful dialogue maintain an engaging, conversational tone.
0:23product can ingredients A close-up shot of a hand holding the black MUD/WTR branded can against a large, textured bronze gong in the background. The focus is on the can's label, which clearly lists the ingredients: Masala Chai, Cacao, Lion's Mane, Cordyceps, Chaga, Reishi, Cinnamon, Turmeric. Text overlay states, 'MUD WTR is a blend of'. The lighting is soft and even, highlighting the product and its textual information. The camera is static, allowing for clear readability.
0:25ingredients montage A rapid montage showcasing individual ingredients of MUD/WTR. The first shot is a close-up of dark brown cacao beans falling onto a pile, creating a dynamic visual. This transitions to an overhead shot of a hand pouring a creamy white liquid through a metal strainer into a vintage-looking metal teapot, likely preparing masala chai, with a blue and white patterned surface underneath. The final shot is a tight close-up of various types of raw, dried functional mushrooms and spices, including a large reddish-brown Reishi mushroom, light beige Lion's Mane, and turmeric, artfully arranged on a surface. Text overlays 'CACAO', 'MASALA chai', and 'TURMERIC' identify the ingredients. The lighting varies but is generally warm and natural, emphasizing the organic nature of the components.
0:27child mushroom quiz The scene rapidly cuts between the man and the boy. The man, in a medium shot, looks at the MUD/WTR can and asks the boy, 'What kind OF mushrooms?' The boy, in a medium shot on the counter, with his metal pitcher, looks around with a slightly confused and questioning expression. A large white question mark graphic appears over his head, emphasizing his uncertainty. The background is the bright kitchen. The cuts are quick, highlighting the back-and-forth between the two.
0:30mushroom name and visual montage This segment is a dynamic split-screen montage, alternating between the boy's enthusiastic responses and close-up visuals of various functional mushrooms. Each time the boy names a mushroom, a visual of that mushroom appears, often held by hands. The boy is in a medium shot on the kitchen counter, holding his metal pitcher, his eyes wide and excited as he pronounces the names: 'Lion's MANE,' 'CORDYCEPS,' 'REISHI,' 'CHAGA.' The visuals are detailed and vibrant, showing the unique textures and forms of each mushroom. The man is also briefly seen smiling. This rapid sequence effectively illustrates the ingredient names with their corresponding real-world forms. The lighting is bright and even.
0:37mushroom ingredients close ups A series of three distinct close-up shots showcase different mushroom ingredients. The first is a static shot of a stack of chaga mushroom chunks, varying in color from dark brown to reddish-brown, arranged on a light beige surface. Text overlay 'Chaga' appears. The second shot is a static, top-down view of a tangled pile of thin, orange-brown cordyceps mushrooms on a light background, with 'Cordyceps' text overlay. The final shot is an overhead, rotating view of a circular arrangement of various MUD/WTR ingredients including chaga, cordyceps, lion's mane, cacao beans, cinnamon sticks, and reishi mushrooms, all artistically laid out on a beige surface, emphasizing the blend. Text overlay 'I like TO' is present. The lighting is bright and even across all shots, highlighting the natural textures and colors.
A hands-only shot from an over-the-shoulder perspective shows a hand pouring hot water from a sleek, metallic gooseneck kettle into a light brown ceramic mug on a light wooden table. The mug is placed next to a black MUD/WTR can. Through a large window in the background, a sunny outdoor scene with houses and greenery is visible, providing a bright, natural light source. The second shot is an extreme close-up of the hot water stream filling the mug, with steam gently rising. Text overlay 'separate GLASS.' appears. The scene emphasizes precision and care in the preparation process.
A medium shot focuses on the man (host) in the kitchen. He is wearing a blue t-shirt and white MUD/WTR cap. He holds a small spoon with MUD/WTR powder in his right hand and is adding it to the silver metal pitcher held in his left hand, which contains some liquid. On the counter are the MUD/WTR can and other ingredients. He is looking down at the mixing process. The lighting is bright and natural, coming from a window visible in the background. The text overlay 'separate GLASS.' persists from the previous scene, though the action is now in a metal pitcher.
0:44child gets frother This segment consists of two medium shots cutting between the boy and the man. The boy, seated on the kitchen counter, holds his metal pitcher and looks expectantly at the man's hand, which is holding out a black MUD/WTR frother. Text overlay 'You GOT it' appears. The man's hand then passes the frother to the boy, who carefully takes it. The boy responds 'YEAH.' and then 'Go for IT.' The background is the bright kitchen with a wood-paneled ceiling and visible window. The interaction is warm and encouraging, focusing on the boy's participation. The camera remains static.
0:49frother demonstration This scene transitions from a wide shot of a woman's hands holding two black MUD/WTR frothers against a stainless steel background (one actively mixing in a white bowl, the other held aloft), to a close-up of a frother vigorously mixing a dark brown liquid in a white ceramic mug, creating a rich foam. Text overlay 'So this is' and 'our FROTHER.' appears. The frothing action is clearly visible, highlighting the product's function. The lighting is bright and clean, emphasizing the product's performance.
0:51unboxing starter kit The scene begins with an overhead shot of a brown cardboard box, labeled 'VIP', falling onto a textured brown surface. This transitions to a close-up, inside the open box, revealing the contents of a MUD/WTR starter kit. Visible items include a black MUD/WTR can, individual sachets of product, a frother, and a 'Your new morning ritual' booklet. The items are nestled in shredded paper packaging. Text overlay 'Your FIRST order comes' and 'with A free starter kit.' explains the offer. The lighting is soft and even, highlighting the product's presentation.
0:53man on shipping boxes A wide shot shows the host, a Caucasian man, sitting casually on a stack of large, brown cardboard shipping boxes. He wears a white long-sleeve t-shirt with a graphic design and dark shorts. He gestures broadly with his hands, indicating something large or comprehensive. The background shows a warehouse-like setting with wooden walls and ceiling. Text overlay 'with A free starter KIT.' and 'You get FREE SHIPPING' explains further product benefits. The lighting is bright and even.
0:54assembling and using frother This segment combines two shots. The first is a close-up of a person's hands assembling the black MUD/WTR frother by inserting the whisk attachment into the main unit, showcasing the product's ease of assembly. Text overlay 'SHIPPING and it comes' and 'with A free FROTHER.' The second shot is a close-up of the assembled frother actively mixing a liquid in a white ceramic mug, creating a swirling motion. The background is a clean, minimalist setting, likely a desk or countertop. The lighting is bright and direct, highlighting the product and its functionality.
0:57child froths drink A medium shot captures the young blonde-haired boy seated on the kitchen counter, actively participating in making the drink. He holds the small silver metal pitcher to his mouth with his left hand, while his right hand, guided by an adult hand (presumably the host's), holds and operates the black MUD/WTR frother in the clear glass of milk and ice. Text overlays 'Froth it up super WELL.' and 'You can DRINK' and 'milk as you GO on' and 'right LYON?' and 'YEAH.' are visible. The boy licks his lips and looks focused on the frothing action. The background is the bright kitchen. The camera remains static, highlighting the collaborative and instructional activity.
1:03morning ritual card A close-up shot of a pair of hands (likely female, with neat nails) holding a black MUD/WTR branded can and a black 'Your new morning ritual.' card. The card features white text and elegant typography. The background is blurred, focusing attention on the product and promotional material. Text overlay 'Your first order ALSO' and 'comes with 45 DAYS' continues to highlight offer details. The lighting is soft and even.
1:05breathwork and movement montage A rapid montage showcasing wellness activities. The first shot is a close-up of a man's face, eyes closed, breathing deeply, conveying calm and focus. Text overlay 'free, a BREATHWORK'. The second shot is a close-up of a woman's face, also with eyes closed and breathing, showing serenity. Text overlay 'MEDITATION, and'. The third shot is a medium-wide shot of the same woman, wearing light workout attire, stretching gracefully with arms extended upwards, in a brightly lit, warm-toned room. Text overlay 'MOVEMENT classes from'. The final shot shows the woman in the same workout attire, walking away from the camera in a modern space with light wooden walls, towards a graphic display of the word 'OPEN.' This sequence highlights the holistic benefits associated with the product. The lighting is warm and natural throughout.
1:09man finishes drink A medium shot of the host, a Caucasian man, wearing a blue t-shirt and white MUD/WTR cap, standing in his kitchen. He has the finished frothy MUD/WTR drink in the silver metal pitcher and is pouring it over the clear glass of ice and milk. Text overlays 'So once YOU have the milk', 'over THE ice, you FROTH it', and 'up and you pour THAT' accompany his explanation. He demonstrates the final step of preparing the cold MUD/WTR drink. The background is a bright kitchen with a window showing greenery. The camera remains static, focusing on the completion of the drink.
1:11man and child taste test This concluding segment alternates between the host and the child as they taste the finished MUD/WTR drink. The young blonde-haired boy, still on the kitchen counter with his metal pitcher, watches as the man holds up the prepared MUD/WTR drink in a clear glass. Text overlays 'over the ice AND milk.' and 'That's PRETTY much IT.' The man then takes a sip from the glass, showing satisfaction. He offers the glass to the boy, asking 'try IT?' The boy eagerly takes the glass and sips from it, looking contemplative. The background remains the bright kitchen. The camera uses static medium shots for each person, capturing their reactions to the drink.
