0:00intro reaction with product The scene opens with a medium close-up of a young adult male seated in the driver's seat of a car, smiling genuinely as he holds a large, red "Crumbl" cookie box with white lettering towards the camera. The car's interior is visible, with dark seats and a light-colored headliner, and through the windshield, a garage door and house are faintly visible in the bright, sunny outdoor lighting. The man wears a cream-colored cable knit sweater, and the lighting is soft and natural from the front. White text overlays "Valentine's" on the cookie box. His expression quickly shifts to one of wide-eyed surprise and excitement, and a "Happy Valentine's Day" heart graphic floats next to his head. The camera is static and eye-level, capturing his direct address to the viewer.
0:01product montage limited time offer This scene is a rapid montage of close-up shots showcasing various Valentine's-themed cookies arranged in a white Crumbl box. The lighting is bright and even, highlighting the vibrant colors and textures of the treats. First, a heart-shaped cookie with fluffy, light pink frosting swirled artfully is shown, partially obscured by another cookie. Then, a round cookie with a thick layer of white frosting topped with a generous dollop of golden caramel and sprinkled with sea salt is featured. Next, an overhead shot displays an assortment of cookies including a circular one with white frosting swirled with red and pink heart-shaped sprinkles, and another studded with pink and red candy-coated chocolates. Following that, a round cookie with smooth, vibrant pink frosting covers the entire surface. Finally, a close-up on the M&M cookie, featuring a light brown cookie base embedded with numerous red and pink candy-coated chocolate pieces. White text overlays appear throughout, sequentially stating "these are only," "for a limited," "time from," "February 8th to," and "the 14th.". The camera is static in each shot, focusing tightly on the cookies, creating an appetizing and detailed view.
0:04talking head gift discussion The male host returns in a medium close-up, seated in his car, looking directly at the camera. He wears the same cream-colored cable knit sweater. The car's dark interior and the bright exterior through the windshield provide the background. His expression is friendly and conversational, with an open-mouthed smile. He speaks with gestures, conveying a lighthearted and confident tone. White text overlays sequentially appear at the bottom of the screen, first "Girls are tired" and then "of roses. Let's just say that.". The lighting is natural and bright, illuminating his face. The camera remains static, maintaining a direct engagement with the viewer.
0:07talking head product recommendation The scene begins with a medium close-up of the male host in his car, continuing to speak directly to the camera with an enthusiastic and engaging expression. He is wearing the cream cable knit sweater. White text overlays appear, starting with "Girls want" then "treats," then "especially this". This shot quickly cuts to an overhead wide shot of the open red Crumbl box filled with an assortment of six colorful cookies (including the heart-shaped one, a pink frosted one, a caramel one, and an M&M one). The box is placed on a light surface, possibly the car seat, with the dark car interior visible around it. The camera then cuts back to the host, who gestures towards his head as a CGI heart-shaped cookie graphic floats next to him. The text "heart cake" then appears. His expression is lively and persuasive, and he places his hands over his chest in a gesture of strong desire as the text "because I want it." appears. The natural lighting remains consistent, creating a clear and inviting atmosphere.
0:14cookie highlight montage gift ideas This scene is a rapid montage of close-up and extreme close-up shots of various Crumbl cookies, presented as if being held or highlighted. The lighting is bright and even, emphasizing the delicious details. A hand with light skin tone carefully picks up the heart-shaped cookie with pink swirled frosting from the box. White text overlays "You can get this for your mom,". Another shot shows the same hand picking up the M&M-studded cookie. The text changes to "your grandma,". An extreme close-up focuses on the spiral-frosted cookie with tiny red and pink heart sprinkles. The text updates to "your aunt,". Then, an extreme close-up of the caramel and sea salt-topped cookie. Finally, an extreme close-up of a rectangular treat resembling a chocolate bar, topped with fresh strawberry slices and a drizzle of white chocolate or icing. The text concludes with "They will all love you.". The camera uses static, tightly framed shots to showcase the texture and appeal of each individual cookie, creating a very appetizing visual.
0:19product reveal car setting The scene opens with a wide shot of a bright red Crumbl cookie box, prominently displaying the "crumbl" logo in white, positioned on the hood of a silver car. The car is parked outdoors, and the background shows other vehicles and a parking lot under bright, natural lighting. Sunlight reflects off the car's surface and the glossy box. A small "Happy Valentine's Day" heart graphic is present on the top right corner of the box. White text overlays initially state "love you." then transition to "Win Valentine's Day this year with the". The camera then cuts to an interior shot, looking down into the car's dark interior as a hand, wearing dark pants, reaches in to open the red Crumbl box. The lid is lifted, revealing the colorful assortment of six cookies inside. The text changes to "Crumbl box.". The camera is static in both shots, providing a clear and deliberate presentation of the product.
0:22call to action full box This scene provides an overhead shot of the open red Crumbl box, neatly presenting all six Valentine's-themed cookies. The cookies include a heart-shaped one with pink swirled frosting, a classic pink frosted one, a caramel and sea salt cookie, an M&M-studded cookie, a spiral-frosted cookie with heart sprinkles, and a rectangular chocolate bar-like cookie with strawberries. The box sits within the dark interior of a car, likely on the passenger seat, framed by the seat upholstery. The lighting is bright and even, making the colors of the cookies pop. White text overlays appear, first "Pre-order today" then changing to "and you'll thank" and finally "yourself later.". The camera is static, offering a clear and inviting view of the complete offering, concluding the video with a direct instruction.
