0:00intro split screen outfit comparison
The scene opens with a dynamic split-screen view, showcasing two different women modeling the same outfit. On the left side, a plus-size woman with shoulder-length, wavy blonde hair and fair skin stands in a brightly lit room, looking towards the camera. She is clad in a chic black long-sleeved peplum top featuring sheer, voluminous balloon sleeves with fitted cuffs, paired with black and white patterned wide-leg pants. Her hands are actively gesturing around her waist. The right side of the screen features a second woman, with longer, wavy blonde hair and fair skin, standing in a slightly brighter room with a minimalist background, also wearing the identical black peplum top and patterned wide-leg pants. She smiles directly at the camera with her hands at her sides. Both women are framed from approximately mid-chest down, ensuring their complete outfits are visible. The lighting is bright and even across both frames. A prominent white, bold sans-serif text overlay across the bottom reads, 'This Outfit? A Total 10/10!', while 'BLOOMCHIC' is displayed in the top right corner of the overall screen. The dominant color palette is a sophisticated monochrome of black, white, and shades of grey.
0:01full outfit showcase 1
The scene transitions to a single, full-body shot of a woman in a home setting, facing the camera. She models a black long-sleeved peplum top with sheer balloon sleeves and high-waisted, wide-leg pants in a black and white patterned fabric. The background features a light beige wall, a white door with a dark handle on the left, and a white, ornate dresser adorned with two golden, conical decorative pieces and a framed mirror on the right. The floor is covered in dark, polished hardwood. The lighting is soft, bright, and evenly distributed, emanating from the front, highlighting the outfit's details. The woman dynamically gestures with her hands, touching and pulling at various parts of her top and pants to demonstrate the material, fit, and stretch. She frequently turns her body to the side to provide different angles of the ensemble. Her facial expressions are animated and enthusiastic, often smiling directly at the camera while speaking. Several text overlays are present: 'BLOOMCHIC' at the top right, and a detailed sizing information box at the top left reading 'Height: 5'7, Size: 16, Wearing: 1X, 15% off Code: BLOOMCHICOL'. Subtitles appear at the bottom, describing the garment features, such as 'This baby doll top is gorgeous', 'This knit sweater material is super lightweight and stretchy', 'And stretchy it's very tummy and bust friendly', 'The bottom layer is a chiffon material', 'It's very hip friendly', 'You've also got some balloon sleeves here which are super stylish', 'But great for arm coverage', 'you've got a ton of stretch here in the elastic band', 'They're high waisted so you don't have to worry about them cutting into your stomach', 'You've got plenty of room in the wide leg', and 'It's perfect and they also have pockets'.
0:23full outfit showcase 2
The scene continues with the same woman, in the identical home setting, presenting another variation of the outfit. She now wears a crisp white long-sleeved blouse, distinguished by a classic white peter pan collar, layered beneath a stylish black and white plaid or houndstooth print peplum vest. She maintains the same black and white patterned wide-leg pants from the previous segment. The background elements remain unchanged: a light beige wall, a white closed door with a dark handle, and a white dresser with decorative golden cones and a mirror. The lighting is consistently bright, soft, and even, illuminating the entire scene. The woman actively gestures with her hands, drawing attention to the details of the collar and the fabric of her top, and elegantly turns to her side to display the outfit's silhouette and length. She maintains a friendly and engaging demeanor, frequently smiling and making direct eye contact with the camera. The persistent text overlays include 'BLOOMCHIC' at the top right and the detailed sizing information 'Height: 5'7, Size: 16, Wearing: 1X, 15% off Code: BLOOMCHICOL' at the top left. Subtitles appear at the bottom, detailing the garment's features, such as 'With the collar built in on this one', 'I love that this is not too sheer or see through', 'And you can definitely wear this to work', and 'This is still going to be a great length to wear with some leggings'. Towards the end of the clip, a prominent white interactive button with the text 'SHOP SIZES 10-30' appears centrally on the screen, and she holds a black sweater or jacket draped over her left arm.