0:00problem setup split screen The scene opens with a dynamic vertical split-screen. The top half is a close-up shot of a young woman's armpit, clearly showing a dark sweat stain on her light grey ribbed t-shirt, emphasizing the problem of excessive sweating. Her arm is raised, and a golden bracelet is visible on her wrist. The background is blurred, suggesting a car interior. The bottom half features the same young woman, wearing the same grey ribbed top, looking directly at the camera with a wide-open mouth, expressing surprise or shock. Her right hand is placed on her chest, while her left arm is raised to reveal a dry armpit, contrasting with the top frame. The car interior, with a light grey headliner and seat, provides a natural, bright lighting environment. Text overlay reads: "I almost got botox for my sweaty pits". The dominant colors are greys from the car interior and clothing, with the woman's natural skin tones.
0:02talking head problem explanation This is a medium shot of the young woman from the previous scene, sitting in what appears to be the driver's seat of a car. She is speaking directly to the camera, animatedly explaining her personal struggle with excessive sweating. Her hands are in motion, gesturing to emphasize her points. The background shows the blurred car interior and hints of outdoor scenery through the window. The lighting is bright and natural, creating a soft glow. Her facial expressions convey her frustration and self-consciousness about the problem. Text overlays appear intermittently, stating: "as a person who constantly", "sweats through her clothes", and "and is extremely self conscious of her smell 😊". The color palette is dominated by muted greys and the woman's natural skin tones.
0:08talking head botox price The scene continues with a medium shot of the young woman in the car, maintaining direct eye contact with the camera. She gestures with her fingers, bringing her thumb and index finger very close together to illustrate how close she was to getting Botox for her sweating problem. As she speaks about Botox, a white text box appears on the right side of the screen, titled 'The price' with a smiling emoji, providing detailed information about 'Armpit Botox for excessive sweating (hyperhidrosis)'. The text explains typical costs ($600-$1,500 per session) and duration (4-6 months), accompanied by small, illustrative images of the procedure. Her facial expression shifts from contemplative to surprised and a bit exasperated when mentioning the price and the fear of the procedure. The natural lighting remains consistent, highlighting her features and the car's interior. The text box features a white background with black text and small image inserts.
0:15solution reveal tiktok compilation The scene shows a medium shot of the young woman in the car. Initially, she holds her hand up to her face, then sweeps it away as if revealing something. Suddenly, multiple smaller video clips (TikToks) appear around her on the screen, creating a dynamic split-screen effect. These clips feature different people demonstrating or raving about the Carpe deodorant lotion. The woman smiles and looks excited as these testimonials appear, signifying the 'solution reveal'. Her expression conveys a sense of discovery and excitement, reinforcing the positive sentiment about the product. The car interior is visible as the background, with bright natural lighting. The color palette incorporates the vibrant orange of the Carpe product in the inset videos against the muted greys of the car.
0:20talking head doctor recommendation The scene features a medium shot of the young woman in the car, speaking to the camera. She points her finger towards an inset video that appears to her right. This inset video shows a male dermatologist, wearing glasses and a dark medical top, speaking directly to the camera, implicitly recommending the product. The woman's expression is serious and confident as she explains that the doctor recommends the product for its 'maximum sweat control' and as a 'much cheaper option than botox'. Text overlays highlight these specific phrases, reinforcing the product's benefits and value proposition. The car interior remains the background, with natural, bright lighting. The color palette focuses on greys and the dermatologist's dark top, with white text overlays.
0:26talking head customer review 1 In this medium shot, the young woman in the car gestures animatedly as a text box featuring a customer review appears to her right. The review, titled 'A Godsend!' and accompanied by five stars, details a user's struggle with hyperhidration and praises Carpe as a 'total game changer'. The woman's facial expressions are highly enthusiastic and validating, mirroring the positive sentiment of the review. Her eyes are wide, and she smiles broadly, nodding in agreement with the text. The car interior is the background, with consistent natural lighting. The text box is white with black text, featuring a gold five-star rating, standing out against the car's interior.
0:30talking head customer review 2 This medium shot continues in the car, with the young woman gesturing to another customer review that appears as a text box on the screen. This review, titled 'LOVE THE PRODUCT' and also boasting a five-star rating, highlights a nurse who works 12-hour shifts and finds the product to work wonders. The woman's expression is still very enthusiastic, conveying surprise and admiration for the product's effectiveness even under demanding conditions. She slightly squints her eyes and smiles, emphasizing the nurse's positive experience. The car interior is the backdrop, illuminated by natural light. The text box, white with black text and a gold five-star rating, is a prominent graphic element.
0:34talking head product intro The young woman is shown in a medium shot inside the car, holding the vibrant orange Carpe deodorant stick with both hands at chest level, ensuring the product is clearly visible. She speaks directly to the camera with an enthusiastic and confident expression, explaining that she has been using the product for about a month. Her body language and facial cues indicate genuine satisfaction and belief in the product. The car interior, with its soft grey tones, provides a neutral background under bright, natural lighting. The orange product with white branding stands out prominently.
0:37before after demonstration This medium shot in the car features the young woman raising her left arm, showcasing her armpit area. A vertical split-screen effect is applied, illustrating a 'Before' image on the right side of her armpit, clearly displaying a sweat stain on her grey top, juxtaposed with an 'After' image on the left, where the same armpit area is completely dry and clean. The words 'Before' and 'After' are overlaid on the respective halves of the split screen. The woman has a satisfied and slightly triumphant expression, looking directly at the camera, highlighting the product's effectiveness. The natural lighting and car interior background are consistent. The key visual elements are the direct comparison of the sweat problem and its solution.
0:39talking head playful complaint The scene reverts to a medium shot of the young woman in the car, holding the bright orange Carpe deodorant stick with both hands. She expresses a humorous, slightly exaggerated complaint about having paid full price for the product, alternating her gaze between the product and the camera. Her facial expression is playful and engaging, conveying a mock-grumble that quickly turns into a smile. The natural lighting highlights the product and her features, with the car interior forming the familiar backdrop. The text overlay reads: "I am pretty mad because I paid full price for this 😠". This injects a relatable, lighthearted moment into the review.
0:43talking head offer highlight In a medium shot, the young woman is in the car, holding the orange Carpe deodorant stick with both hands directly in front of her. She looks enthusiastically at the camera, smiling broadly, and gestures as text overlays appear on the screen. The text announces a significant discount: "67% off" and "4 free gifts!! 🎁", encouraging viewers to take advantage of the offer. Her facial expression is inviting and generous, clearly promoting the deal. The natural lighting from the car windows illuminates her and the product, making the orange color stand out against the grey interior. This scene is a clear call to action with special offer details.
0:47talking head final call to action The final scene is a medium shot of the young woman in the car, holding the orange Carpe deodorant stick prominently. She initially points her finger directly at the camera with a serious, impactful expression, then transitions to a more enthusiastic and persuasive smile. She encourages viewers who sweat through their clothes and smell to try the product, delivering a final, direct call to action. Her eye contact is unwavering, creating a strong personal connection. The natural lighting is consistent, and the car interior remains the background. The text overlay reads: "So if you're still sweating through your clothes and smelling like a musty onion try this and thank me later okay". The product is kept in focus, reinforcing its importance as the solution.
