0:00interviewer approaches interviewee The scene opens with a dynamic medium shot from behind a young adult Black male, who is walking outdoors on a bright, sunny day. He is wearing a dark brown knit sweater with a large, stylized white 'R' emblem on the back, along with loose-fitting olive green cargo pants and light grey sneakers. He walks forward, catching up to a young adult white female with long, dark brown hair, wearing a black short-sleeved top and black trousers, who is walking away from the camera. The setting is an urban pedestrian area, characterized by light-colored paving, sections of green artificial turf, and several bright yellow patio umbrellas providing shade for distant people seated at tables. In the background, multi-story buildings with classic architectural details and large windows create an urban backdrop. The sunlight is strong, creating clear shadows. Text overlay "Excuse me, miss" appears at the bottom center of the screen.
0:00interviewer asks question to camera This scene transitions to a medium-close up of the young adult Black male interviewer, now facing mostly towards the right side of the frame but looking slightly towards the camera. He holds a black handheld microphone with a foam cover near his mouth, gesturing with his left hand. He is standing outdoors in a city plaza, with the artificial green turf, yellow patio umbrellas, and people seated in the background slightly blurred. The sunlight is bright, highlighting his face. He is wearing the same brown knit sweater and olive green cargo pants. The text overlay "Can I ask you a question? How many hours of screen time do you average on your phone?" appears at the bottom of the screen.
0:02interviewee responds to question This is a medium-close up of the young adult white female interviewee, facing towards the left of the frame. She is holding a silver smartphone in her right hand, positioned near her hip, and her left hand is slightly raised, gesturing as she speaks. She is wearing a black short-sleeved top, black trousers, and a delicate silver necklace. The urban outdoor setting with green turf, yellow umbrellas, and blurred background buildings remains visible. Bright sunlight illuminates her from the front, casting soft shadows. She smiles as she speaks. The text overlay "I think like" is shown at the bottom of the screen.
0:04interviewer interviewee dialogue wide A wide shot featuring both the young adult Black male interviewer and the young adult white female interviewee standing face-to-face outdoors. The interviewer is on the left, holding the microphone, wearing a brown sweater and olive pants. The interviewee is on the right, holding her smartphone, wearing a black top and black pants. They are both smiling and engaged in conversation. The background consists of the urban plaza with green turf, yellow umbrellas, and people enjoying the sunny day. A building with classical architecture and large windows forms the backdrop. The bright natural lighting creates a cheerful atmosphere. Text overlays "5 hours" and "Oh really, let's check" appear as they speak.
0:07checking phone close up A close-up shot focused on the hands of the interviewer and interviewee as they look at the interviewee's smartphone. The interviewer's hands are visible on the left, one holding the black microphone. The interviewee's hands are on the right, holding a silver iPhone which displays a screen with data, likely related to screen time. Both individuals are partially visible at the edges of the frame, leaning in to view the phone, with smiles on their faces. The bright outdoor lighting illuminates the phone screen and their hands. Text overlay "*checks phone*" is prominently displayed at the bottom.
0:09interviewer reacts to screen time A medium-close up shot of the young adult Black male interviewer, now facing the camera directly, smiling broadly and looking surprised or amused. He holds the black microphone in his right hand. The background is slightly blurred, showing the urban plaza with yellow umbrellas and people. The bright sunlight illuminates his face, highlighting his expression. He is wearing the same brown knit sweater. The text overlay "She actually does" appears at the bottom.
0:10interviewer explains solution A wide shot featuring both the interviewer and interviewee, standing face-to-face outdoors, similar to Scene 4. The interviewer (left) holds the microphone and gestures with his left hand, explaining something to the interviewee (right). The interviewee is holding her phone, listening intently. Both are engaged in a positive interaction. The urban plaza background with green turf, yellow umbrellas, and buildings is visible. The bright, natural lighting continues. A stylized graphic of a purple and blue mobile phone with a green border and a white screen appears as an overlay, positioned between them. Text overlays "So, what if I told you that you can rewarded just for using your phone as you normally do?" appear at the bottom.
0:15interviewee asks for catch A medium-close up of the young adult white female interviewee, facing towards the left of the frame, looking at the interviewer off-screen. She has a slight smile and her hands are down. She is wearing a black short-sleeved top, black trousers, and her silver necklace is visible. The urban outdoor setting is blurred in the background. Bright sunlight illuminates her. The text overlay "What's the catch?" appears at the bottom.
0:17interviewer explains nielsen panel A wide shot of the interviewer and interviewee standing face-to-face outdoors. The interviewer (left) holds the microphone and actively gestures with both hands as he speaks, maintaining eye contact with the interviewee (right). The interviewee listens, holding her phone. The urban plaza with green turf, yellow umbrellas, and buildings is the backdrop. Several animated graphics appear sequentially: first, "Nielsen Computer and Mobile Panel" as a purple text box, then a colorful icon resembling a house with a gift box and ribbon, representing rewards, and finally, a pie chart icon, representing research contributions. Text overlays "Well" and "by joining Nielsen Computer and Mobile Panel you get rewards for gift cards and you contribute to important media research" appear.
0:22interviewee asks to sign up A medium-close up of the young adult white female interviewee, facing towards the left of the frame. She is smiling enthusiastically, her head slightly tilted, and her hands are down. She is wearing a black short-sleeved top and her silver necklace. The blurred urban outdoor setting is in the background. The text overlay "Where can I sign up?" appears at the bottom.
0:24interviewer explains signup process A medium-close up shot of the young adult Black male interviewer, facing the camera directly, smiling and gesturing with his right hand. He holds the black microphone in his left hand. The background is slightly blurred, showing the urban plaza with yellow umbrellas and people. He is wearing the brown knit sweater. The text overlay "Well, all you have to do is click the link" appears at the bottom.
0:25interviewer explains signup process with graphics This scene is a medium-close up of the young adult Black male interviewer, facing directly into the camera, smiling and gesturing as he explains. He holds the black microphone. Two animated graphic overlays appear sequentially: first, a purple and blue mobile phone icon with a hand clicking on it, then a text box "fill out a quick survey". The background is the blurred urban plaza. Text overlays "click the link fill out a quick survey" appears at the bottom.
0:27interviewer interviewee signup confirmation A wide shot of the interviewer and interviewee, standing face-to-face outdoors. The interviewer (left) makes a final celebratory gesture with his hands as he concludes his explanation. The interviewee (right) looks enthusiastic. The urban plaza background is visible. The text overlay "and BOOM! Count me in!" appears at the bottom.
0:28interviewer interviewee farewell The scene is a medium shot from behind the young adult Black male interviewer, who is now facing away from the camera and talking towards the young adult white female interviewee. She is walking away from both of them, looking back over her shoulder and waving goodbye. The interviewer holds the microphone up, continuing to speak. The urban plaza with green turf, yellow umbrellas, and people is in the background. Bright sunlight creates long shadows on the pavement. Text overlays "Don't forget to sign up Doing it now" appear as they interact.
The scene is a static, vibrant purple background with bold yellow text centered on the screen. The text reads "Join the Nielsen Computer and Mobile Panel today" in a clear, sans-serif font. The words "Nielsen Computer and Mobile Panel" are larger and more prominent, capturing attention. The overall color scheme is high contrast and eye-catching, designed to stand out. There are no other visual elements or graphics present, focusing entirely on the text for a clear call to action.
