0:00intro text and statue The scene opens with a square-framed graphic displaying a royal blue background. At the top left, 'attn:' in white text is visible, and at the top right, the 'amazon' logo in black text with a yellow-orange swoosh. The main text, in white, dynamically appears from top to bottom, revealing: 'The majority of Americans who'd benefit from a $15 minimum wage are essential or frontline workers.' The phrase '$15 minimum wage' is highlighted within a vibrant red rectangular box. Below this text, a stylized, light teal Statue of Liberty stands on a small circular platform, flanked by two bushy, light yellow-green trees. The overall visual is set against a dark, deep blue background with subtle, tiny white specks resembling stars or glitter. The camera is static, focusing on the central square graphic. A small white text box at the very bottom provides a source citation: 'Source: epi.org | "WHY THE U.S. NEEDS A $15 MINIMUM WAGE" (2021)'.
0:04chef graphic and text The scene transitions to a new graphic within the same square frame, maintaining the royal blue background, 'attn:' and 'amazon' logos, and the starry dark blue outer background. A large red circular graphic now dominates the center, featuring a stylized illustration of a chef. Around the chef, cartoonish kitchen utensils like a yellow mug, a gray ladle, and white/yellow circles (possibly ingredients or bubbles) float. The white text at the bottom dynamically appears: 'People making our food'. The source citation remains at the very bottom. The overall mood is illustrative and clean, with a strong color contrast between the blue, red, and the light teal/yellow graphics.
0:07caregiver graphic and text This scene continues the pattern, featuring a new central graphic on the royal blue background, with 'attn:' and 'amazon' logos at the top, and the starry dark blue outer background. The large red circular graphic in the center now showcases a stylized illustration of a caregiver assisting an older adult, possibly in a medical or home care setting. A bright yellow first-aid kit and a yellow stethoscope graphic are visible near the figures. The white text at the bottom appears: 'caring for our families'. The source citation remains visible. The color palette is consistent with previous scenes, using strong primary and secondary colors for emphasis and clarity.
0:11retail worker graphic and text The scene displays another central graphic in the square frame, maintaining the royal blue background and branded logos. The red circular graphic now contains a stylized illustration of a female worker, appearing cheerful and active, holding shopping bags, and with a yellow hammer graphic in the background. The white text at the bottom appears: 'and selling us necessities'. The source citation is still at the very bottom. The graphics are clean and simple, designed for quick comprehension, and the consistent color scheme reinforces the overall brand message.
The scene shifts to a text-only graphic within the square frame, still featuring the royal blue background, 'attn:' and 'amazon' logos, and the starry dark blue outer background. The central text, in white, states: 'are among the lowest paid in the U.S.' The phrase 'lowest paid' is highlighted in a vibrant red rectangular box. There is no central illustrative graphic in this scene, allowing the text to be the sole focus. The source citation remains at the bottom. The emphasis is on the critical part of the message.
0:16wage impact text and graphic This scene returns to a graphic with an illustration, set against the royal blue background with the 'attn:' and 'amazon' logos. The central red circular graphic now shows a crowd of light teal figures, hands raised, with stylized money bills (in light yellow-green) visible among them. Two large, bright yellow stars flank the red circle. The white text appearing at the bottom reads: 'Raising the minimum wage to $15 would help millions across the country.' The words '$15 would help millions' are highlighted in a red rectangular box. The source citation is present at the bottom. The imagery and text combine to convey a message of collective benefit and impact.
0:20amazon impact and cta The final scene transitions to a light gray background within the square frame, retaining the 'attn:' logo at the top left. The 'amazon' logo from the top right is now replaced with a 'SPONSORED BY amazon' logo in black, centered at the bottom of the gray square. The main text, in black, dynamically appears: 'Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018.' The phrase '$15 starting wage' is highlighted in a red rectangular box. This is followed by a new line of text: 'Learn more about their position at AboutAmazon.com/15', with 'AboutAmazon.com/15' highlighted in red. The overall framing remains static, with the focus on the evolving text. This segment serves as a direct call to action and a proof point of Amazon's commitment.
