0:00intro problem gummy The scene opens with a close-up shot of a young adult woman looking directly into the camera, holding a small, dark, sugar-coated gummy between her thumb and forefinger. She is speaking, her mouth slightly open, with a questioning expression. The background is a soft-focus, light-colored interior, possibly a living room or kitchen, with a hint of a white light fixture and a blurred plant or decorative item. The lighting is soft and even, highlighting her face. The gummy she holds appears somewhat rough and dark purple/grey, coated in tiny white sugar crystals. Text overlay 'tell me why' appears, then changes to 'these were our vitamins growing up?'. Her posture is upright, engaging directly with the viewer.
0:07demonstrating bad ingredients This scene is filmed from an overhead perspective, looking down onto a rustic wooden table. A clear glass beaker or tall glass stands in the center. A young adult woman's hands, with dark maroon polished fingernails, are shown from above, pouring various ingredients into the glass. First, a light brown powder (gelatin) is poured from a small sachet, followed by a large amount of white granulated sugar, then a dark brown liquid (synthetic color) squeezed from a tube, and finally, a few small, light-colored oblong pills (vitamins) are dropped in. The woman's arms are mostly out of frame, focusing solely on the hands and the ingredients. The background is blurred, showing parts of a black slatted chair and framed pictures on the wall. Text overlays appear sequentially: 'Cheap gelatin 🥴', 'A TON of sugar 🍭', 'Synthetic colors 🧪', 'Sprinkle of vitamins 💊'. The overall color palette is warm due to the wooden table, contrasted with the light background.
0:15introducing new gummy The scene shifts to a medium shot of the same young adult woman sitting at a dark wooden table, looking directly at the camera. In front of her are two clear glasses. The glass on the right contains the mixture created in the previous scene (sugar, gelatin, pills). She holds a new, darker gummy between her fingers, ready to introduce it. The background features a white wall with two framed wedding or couple photos, and a black slatted chair back. The lighting is bright and even. She speaks with a friendly, informative expression. Text overlay reads, 'Yeah, this was basically candy pretending to be a vitamin.' followed by, 'Okay, now let's make the grown up version and build a Grüns Jar.' The composition frames her centrally, allowing clear visibility of both her and the glasses.
0:18demonstrating good ingredients This overhead shot returns to the wooden table with a clear glass, now empty. The woman's hands, with dark maroon nails, are seen adding fresh, vibrant ingredients into the glass. First, a large handful of fresh green spinach is carefully placed in the glass. Next, a mix of dark berries (blueberries, raspberries) is poured in from another glass, followed by a few slices of bright yellow lemon. Finally, dark brown-red mushroom pieces are dropped in. Various fresh green leafy vegetables, including kale and spinach, are arranged in a yellow bowl to the left of the glass. The other glass from the previous scene, containing the sugar and gelatin mix, remains on the right side of the frame. Text overlays appear sequentially, identifying the healthy ingredients: 'Organic veggies 🥬', 'Organic fruits 🍓', 'Antioxidants 🍋', 'Super mushrooms 🍄', 'Pectin (fruit fiber) ✅', 'NO gelatin ❌', 'Allulose ✅', 'NO synthetic sweeteners ❌', '20+ vitamins & minerals 💊', 'Prebiotic Fiber'. The scene uses natural, bright lighting and a clean aesthetic.
0:28explaining benefits and eating A medium shot of the young adult woman seated at the wooden table, similar to previous scenes. She is facing the camera, smiling and talking. In front of her, the two glasses are positioned prominently: the one on the left is now filled with the fresh, healthy ingredients (greens, berries, lemon, mushrooms), and the one on the right still contains the sugar and gelatin mix. She gestures towards them as she speaks, emphasizing the difference. Midway through the scene, she picks up a small green sachet labeled 'grüns', tears it open, and pulls out a dark, bear-shaped gummy, which she then eats. She smiles and gives a thumbs-up. Her expression is confident and enthusiastic, underscoring the product's quality and taste. The background, with the framed photos and chair, remains consistent, providing a clean and inviting home setting.
0:50animated end card The scene transitions to a vibrant, animated end card with a solid green background. Two bright green, matte-finished product sachets (Grüns Superfoods Greens Gummies) are prominently displayed in the center, angled slightly. Numerous smaller, dark green, animated bear-shaped gummies float and tumble around the main product packaging. Large, bold yellow text at the top reads 'Your Daily Greens Made Easy!'. Below the product, there's a smaller yellow text overlay 'Try them today!' followed by a shopping cart icon and 'gruns.co'. A small white 'Sugar Free' bubble appears near the top right of the main product packaging. The overall mood is energetic and clean, utilizing a brand-specific color palette of green and yellow, designed to be visually appealing and clearly convey the brand message.
