0:00mirror selfie before A full-body mirror selfie shot of a young, athletic woman taken in what appears to be a gym locker room or changing area. The woman stands facing the camera, holding a smartphone to capture the reflection. She is wearing a grey sports bra and matching grey athletic shorts. Her hair is light blonde and pulled back. To her left, a purple mesh trash can is partially visible. The background consists of grey tiled walls and dark metallic lockers or panels, with fluorescent lighting casting a bright, slightly cool glow. Overlaid text reads: 'Here's what happens when you do both ✨Pilates AND strength✨'. The overall color palette is muted with greys and some purple.
0:02mirror selfie after A full-body mirror selfie shot of the same young, athletic woman, this time in a bright fitness studio. She stands in a confident pose, angled slightly to her left, showcasing her toned physique. She is wearing a vibrant pink sports bra and matching pink athletic shorts, along with white ankle weights on both ankles, white crew socks, and white athletic shoes. A white baseball cap is worn backwards. She holds a smartphone up to take the mirror selfie. The background features a light-colored wooden floor with several black workout mats and small wooden blocks arranged neatly. Large mirrors line the back wall, reflecting warm, diffused lighting. Overlaid text states: 'with the 3-2-1 METHOD !!'. The color palette is bright with dominant pinks, whites, and natural wood tones.
A medium shot of the young woman performing an exercise in a spacious fitness studio. She is lunging forward with her right leg, holding a small black dumbbell in each hand at chest level, elbows bent. Her left knee is close to the ground, and her back is straight. She is wearing the same pink sports bra and shorts from the previous scene, along with a white baseball cap worn backward, white ankle weights, and white wrist weights attached to the dumbbells. The wooden floor is visible, along with several black workout mats and light-colored wooden blocks. Large mirrors and a warm, inviting lighting ambiance characterize the background. Text overlays appear, first saying 'the combo transforms your entire body!' and then changing to 'and it just takes 2 dumbbells & 30 minutes!'. The camera remains static, capturing her full body movement.
0:10talking head explanation A medium close-up shot of the young woman speaking directly to the camera. She is seated at a table, wearing a light blue halter-neck sports bra and matching high-waisted athletic shorts. Her long blonde hair is styled loosely around her shoulders. She wears a black baseball cap with 'KOLLECTIVE' written in white, worn backward. Her facial expressions are animated and engaging as she gestures with her hands to emphasize her points. The background is a warm, modern interior featuring wooden paneling and a large window with decorative, spherical light fixtures visible outside. Bright, natural light illuminates her. Text overlays appear highlighting phrases such as 'BUT THESE STRENGTH AND PILATES WORKOUTS', 'WILL GET YOU RESULTS IN SIX WEEKS', 'THEY WILL TONE', 'BUILD THAT SCULPTED CORE', 'THEY WILL TIGHTEN', 'LIFT UP YOUR GLUTES', and 'ALL IN ONE'. Towards the end, she points down, encouraging engagement.
0:24app screen recording A vibrant and clean screen recording of a fitness app interface, presented on three black smartphones. The central smartphone is prominently displayed, slightly angled, showing a workout screen titled 'ENERGIZE PILATES X STRENGTH' with an image of a woman performing an exercise with dumbbells. Details like 'Monday, December 16', 'Priority', and 'Dumbbells' are visible. To the left and right, two other smartphones are partially visible, showing similar workout screens. The background is a bright, gradient lime green, fading from lighter at the top to slightly darker at the bottom. At the top, the black text 'LADDER' logo is displayed. Below it, in bold black text, is 'GET STRONGER WITH A PLAN'. At the bottom left, a 'Download on the App Store' button is visible. The overall aesthetic is modern, clean, and energetic.
