0:00Brand Collaboration Intro
This scene opens with a visually striking and clean aesthetic. The background is a vivid mint green, characterized by a uniform pattern of slightly lighter, static green polka dots spread across the entire frame. Centered prominently on the screen are the black, bold, sans-serif logos for 'THREDUP' and 'CROCS™', separated by a smaller 'X' symbol, indicating a collaboration. The 'CROCS™' logo includes a trademark symbol. Below these primary logos, a dynamic white text overlay, initially blurred and pixelated, resolves into the clear message 'CLEAN OUT • THREDUP • CASH IN • CROC ON'. This text is neatly aligned and framed by a subtle grey outline, ensuring readability against the bright background. The lighting is uniform, suggesting a digital graphic environment with no shadows. The overall color palette is dominated by bright green, black, and white, creating a fresh and modern feel, designed to immediately convey brand partnership and purpose.
0:03Activate Your Bag Prompt
The scene maintains the consistent background of vibrant mint green with an array of static, lighter green polka dots. The previous brand logos gracefully blur and disappear with a swirling motion, creating a smooth transition. New central text, 'ACTIVATE YOUR BAG,' emerges in a bold, black, sans-serif font, positioned towards the top of the frame. Below this instructional text, a simplified graphic representation of a browser window materializes. This window features a sleek grey title bar complete with three standard traffic light-style control buttons (red, yellow, green) on the left. Within the pristine white content area of the browser, the 'THREDUP x CROCS™' logos are subtly visible at the top, accompanied by a stylized menu icon, suggesting an interactive digital interface. The main focus inside the browser is a vibrant horizontal strip showcasing six distinct human silhouettes. These figures are rendered in a rainbow of bright colors – red, pink, orange, light green, blue, and yellow – and are depicted in various dynamic poses, suggesting movement or dancing. The overall lighting is flat and even, typical of a digital graphic, with no discernible shadows, emphasizing the clean and playful design.
0:06Fill It Up Call to Action
This scene continues with the established visual motif of a mint green background featuring static, lighter green polka dots. The browser window graphic from the previous segment dissolves seamlessly, making way for new content. The central text transforms to 'FILL IT UP,' displayed in the same bold, black, sans-serif font and positioned slightly higher on the screen, acting as a clear instruction. Below this text, a graphic of an open, upright ThredUp branded poly-bag appears. This bag is predominantly white, adorned with a pattern of green polka dots, creating a visual echo of the background's design but with inverted colors. Inside the bag, a curated selection of items is visibly arranged. These include a pair of bright yellow Crocs sandals, recognizable by their classic design with numerous circular ventilation holes and sturdy straps. Beside them, a neatly folded pair of dark blue denim jeans with a distinguishable brown leather patch on the back pocket, and a piece of vibrant floral patterned fabric (likely part of a shirt or dress) are also visible, suggesting a collection of diverse secondhand clothing. The lighting is bright and even, highlighting the details of the items within the bag.
0:10Earn Crocs Credit Benefit
The final scene maintains the signature mint green background with its pattern of static, lighter green polka dots. The previous graphic of the filled ThredUp bag gently fades out. New text appears in a prominent, bold, black sans-serif font, stacked centrally towards the upper portion of the frame: 'EARN', followed by the 'CROCS™' logo, and then 'CREDIT'. This clear messaging highlights the direct benefit of the program. Below this text, a white ThredUp branded poly-bag, identical in design to the one seen previously with green polka dots, is positioned. To the bottom right of the bag, a single, vibrant green Crocs clog is displayed, angled slightly to the left. This Croc is personalized with multiple colorful jibbitz (charms), including a red crab, a blue fish, and a grey shark fin, adding a playful and customized touch. At the very bottom center of the screen, a clear call-to-action button emerges: a black rectangle with rounded corners, containing the white text 'LEARN MORE'. The lighting remains consistent, bright and even, reinforcing the graphic and digital nature of the advertisement. The color scheme emphasizes mint green, white, and black, punctuated by the bright colors of the Crocs and its charms.
