0:00overhead hands with particles forming case The scene is an overhead shot looking down onto a clean white surface. Two female hands, with light purple nail polish and several silver rings on both hands, are positioned on either side of a rectangular shape formed by small, colorful, granular particles, resembling bee pollen or shredded biodegradable material. The particles are a mix of yellow, brown, green, and dark specks, forming the outline of a phone case with a cutout for a camera lens. The lighting is bright and even, casting no harsh shadows, suggesting an overhead studio light setup. The background transitions to a warm, light beige color in the lower half of the split-screen frame. The hands are gently holding the edges of the particle shape. The overall color palette is warm and natural, dominated by the yellow and brown of the particles and the beige of the lower background. No text or graphics are visible yet.
0:01hands crushing particles This is a continuation of the overhead shot from the previous scene, maintaining the same framing and lighting. The two female hands, adorned with the same light purple nail polish and silver rings, are now pressing down firmly on the pile of granular particles. The action suggests compacting or crushing the material. The particles, still a mix of yellow, brown, and green, are visibly compressed and spread slightly outward as the hands exert pressure. The white surface and the light beige lower background remain consistent. The movement is quick and decisive, indicating a transformation of the material. There are no text overlays or graphics in this short segment.
0:02particles dissolving new case appears The overhead shot continues, maintaining the same bright, even lighting and white surface on the upper half, with a warm light beige background on the lower half. The female hands, with light purple nails and silver rings, are seen quickly spreading apart from the center of the frame, revealing that the granular particles have dissolved or scattered upwards and outwards, leaving only a few stray specks on the white surface. As the particles disperse, a brand new, solid-colored smartphone case in a soft, matte, terracotta or light brown shade smoothly slides into view on the lower beige portion of the split screen. This new case is perfectly formed and pristine, representing a transformed product. Accompanying the visual transformation, three text overlays appear with arrow graphics pointing to relevant parts of the scene: 'Taking your old cases' pointing to the dissolving particles, 'Made new again' pointing to the general process, and 'Still 100% compostable' pointing to the new phone case. The arrows are orange and the text is in a handwritten, rustic-style font, reinforcing a natural and sustainable theme. The action clearly conveys a recycling or renewal process.
0:04call to action text overlay The scene maintains the split-screen composition with the upper white background showing a scattered residue of the yellow and brown granular particles, and the lower warm light beige background featuring the new, matte terracotta-colored smartphone case. The lighting remains bright and even. Overlaid on the entire screen, large, bold, white sans-serif text appears, gradually fading in and out: 'TRY ONE YOU WON'T REGRET THIS'. The text is centrally aligned and occupies a significant portion of the frame, making it the dominant visual element. The phrase 'YOU WON'T REGRET THIS' is partially semi-transparent and slightly animated behind 'TRY ONE'. The phone case on the bottom half of the screen remains static, serving as the product being advertised. The overall mood is confident and inviting, urging the viewer to engage with the product. The background music is upbeat and energetic.
