0:00split screen intro The scene opens with a split screen, vertically divided. On the left, a medium shot shows a dark-skinned restaurant worker wearing a blue work shirt and a light apron, actively washing dishes at a stainless steel sink in a brightly lit industrial kitchen. Their movements are focused and efficient. On the right, a black and white close-up features a sleeping infant's head, softly lit, depicting vulnerability. Overhead, a bold blue banner displays white text: 'A new study shows raising the minimum wage'. Below the split screen, a white text box on blue reads: 'CAN DECREASE INFANT MORTALITY'. A small 'attn:' logo is visible in the top-left corner of the left screen. Source text is subtly placed at the bottom center, '“EFFECTS OF U.S. STATE PREEMPTION LAWS ON INFANT MORTALITY,” SCIENCE DIRECT (2021)'. The overall tone is serious, contrasting the manual labor with the delicate image of the baby, highlighting a societal problem.
0:03baby playing on blanket A medium shot captures a Caucasian infant, likely around 6-9 months old, crawling and playing on a dark purple blanket spread across a light-colored carpet. The background reveals a cozy home interior with a brown leather armchair and warm, indirect lighting. The baby initially plays with a green and pink toy, then rolls onto its back, playfully kicking its legs up before rolling back to face the camera. Its expression is curious and engaged. White text overlays the bottom of the screen: 'saving more than' followed by a blue highlighted box with '600 babies per year.' A small 'attn:' logo is in the top-left. The color palette is warm and natural, evoking a sense of domestic comfort and joy.
A tight close-up focuses on a Caucasian infant, with a happy, gummy smile and bright eyes, clapping its hands excitedly. The baby is wearing a red overall with a white long-sleeved shirt underneath, and is being held or supported by an unseen adult, whose beige clothing is visible in the background. The lighting is soft and even, highlighting the baby's joyful expression. The background is blurred, making the baby the sole focus of the shot. The color palette is vibrant with the red overalls and the baby's rosy cheeks.
A close-up shot focuses on an individual's hands, presumably Caucasian, as they meticulously count stacks of US hundred-dollar bills. The bills are crisp and green, neatly stacked. The background is dark and out of focus, possibly a table surface with ambient lighting, ensuring the money is the central element. The action emphasizes financial transactions and economic themes. White text appears on the screen: 'That's because' followed by a blue highlighted box with 'higher wages can:'. From 00:10, a small 'amazon' logo appears in the top-left corner. The lighting is focused on the hands and money, creating clear highlights on the bills.
A medium shot frames an African American woman with dark curly hair, holding a young child close to her. Both are smiling warmly, conveying a sense of happiness and security. The woman is wearing a yellow top, and the child, possibly a toddler, has short dark hair and is wearing an orange top. They are in a bright, domestic setting, possibly a kitchen or living room, with natural light streaming in from a window in the background. White text overlays the scene in a prominent blue box: 'LOWER FINANCIAL STRESS FOR MOMS'. A small 'amazon' logo is in the top-left corner. The overall mood is positive and nurturing.
0:13pregnant belly cigarette A close-up shot focuses on a pregnant woman's bare belly, which is partially covered by a gray t-shirt with white stars. A hand, likely the woman's, is shown extinguishing a cigarette in a small black ashtray placed directly on her belly. The action suggests the act of quitting smoking, emphasizing maternal health. The background is blurred and warm, likely a home setting with an orange-brown cushion visible. White text overlays the scene in a prominent blue box: 'REDUCE MATERNAL SMOKING'. A small 'attn:' logo is in the top-left corner. The lighting is soft, highlighting the roundness of the belly and the hand's action. The mood is serious, addressing a health risk.
A close-up shot focuses on a hand, likely a young female's, holding a white and purple pregnancy test stick. The hand has light skin and light, curly hair is visible in the background, suggesting a female subject. The background is blurred, focusing all attention on the hand and the test. The lighting is bright and neutral. White text overlays the scene in a prominent blue box: 'DECREASE TEENAGE PREGNANCIES'. A small 'attn:' logo is in the top-left corner. The scene implies the consequences of unplanned pregnancies, highlighting a social issue.
A medium shot captures a medical setting where a pregnant Caucasian woman lies on an examination bed, getting an ultrasound scan. A female doctor, possibly of Asian ethnicity, in a pink scrub top, is operating the ultrasound machine and pointing to the screen, which displays a clear image of a fetal ultrasound. Both women are focused on the monitor. The room is well-lit with clinical, bright lighting. White text overlays the scene in a prominent blue box: 'AND ALLOW FOR BETTER ACCESS TO MEDICAL CARE'. A small 'attn:' logo is in the top-left, which then changes to an 'amazon' logo around 00:21. The scene conveys professional medical care and emphasizes healthcare access.
A very tight close-up focuses solely on the face of a dark-skinned infant, with soft, curly dark hair and large, expressive eyes looking slightly off-camera. The baby is resting on its stomach, with part of its hand near its mouth, suggesting contemplation or comfort. The lighting is soft and natural, emphasizing the baby's delicate features. White text overlays the scene in a prominent blue box: 'BEFORE AND AFTER THE BABY IS BORN'. A small 'amazon' logo is in the top-left corner. The scene is tender and intimate, highlighting the importance of early life and care.
0:25mothers and babies group A wide shot shows a group of diverse mothers and babies/toddlers happily interacting in a brightly lit, spacious room with a white background. Several women are visible, some holding infants, while toddlers play on the floor with colorful blocks and toys. The overall atmosphere is joyful and communal. A Caucasian toddler in a blue shirt is in the foreground, smiling at the camera. White text overlays the scene: 'But it's not just moms and babies' followed by a blue highlighted box with 'who would benefit.'. A small 'amazon' logo is in the top-left corner. The scene emphasizes broader community benefits and a sense of shared well-being.
0:28fast food workers A medium shot captures two workers in a fast-food environment, likely a sandwich shop like Subway, indicated by the menu boards in the background. A male worker with a beard, wearing a black uniform shirt and a dark green baseball cap, is operating a point-of-sale system in the foreground, his back mostly to the camera. Another female worker, with her back to the camera, is preparing food behind the counter. The environment is well-lit, functional, and clean, typical of a quick-service restaurant. A small 'attn:' logo is in the top-left corner. The scene focuses on the working class and daily labor.
A wide shot captures a family walking away from the camera through a sun-drenched park in autumn. A man, likely the father, is carrying a child on his shoulders, while another adult walks alongside. The trees on either side of the path are vibrant with yellow and orange leaves, creating a warm, inviting atmosphere. The sun is low in the sky, creating a beautiful backlight effect and long shadows. White text overlays the scene: 'Beyond relieving stress and improving' followed by a blue highlighted box with 'general health,'. A small 'attn:' logo is in the top-left corner. The scene evokes feelings of family, leisure, and well-being in a picturesque natural setting.
A close-up shot focuses on a medical monitor displaying a green waveform, likely a heart rate or vital signs reading, in a dark, clinical environment. The machine is predominantly gray and white with various buttons and screens. The screen shows a fluctuating green line on a dark background, indicating activity. The lighting is functional, highlighting the monitor. White text overlays the scene: 'raising the minimum wage can even reduce' followed by a blue highlighted box with 'heart disease,'. A small 'attn:' logo is in the top-left, which changes to an 'amazon' logo around 00:34. The scene connects economic policy to direct health outcomes.
A medium shot shows an older Caucasian man with short white hair, wearing a black long-sleeved shirt, sitting on a bench in a gym. He is gripping a barbell, appearing to be in the middle of a weightlifting exercise, with a focused and slightly strained expression. In the background, another person can be seen exercising. The gym is well-lit with natural light coming from large windows, and equipment is visible. White text overlays the scene in a prominent blue box: 'the leading cause of death in the U.S.'. A small 'amazon' logo is in the top-left corner. The scene associates physical health challenges with a demographic often affected by heart disease.
A medium shot captures Joe Biden, a Caucasian male with short white hair, wearing a dark blue suit and a striped tie, speaking intently at a podium. He is gesturing with his right hand, covering part of his mouth, conveying a thoughtful or persuasive tone. The background is a blurred, muted interior, likely a conference room or auditorium with rows of empty seats. White text overlays the scene: 'The Biden administration is fighting for a' followed by a blue highlighted box with '$15/hour federal minimum wage.'. A small 'amazon' logo is in the top-left, which changes to an 'attn:' logo around 00:40. The lighting is bright and professional, typical for a public address. The scene presents a political figure supporting the minimum wage policy.
A close-up shot focuses on two pairs of hands, one receiving coins from the other, over a blurred background of retail shelves filled with various products. The hands are of different skin tones, suggesting diversity. The coins are silver and copper, reflecting light. The action implies exchange, wages, and consumer spending. White text overlays the scene: 'That's up from the current' followed by a blue highlighted box with '$7.25/hour, which was set in 2009.'. A small 'attn:' logo is in the top-left corner. The lighting is bright and even, drawing attention to the hands and the monetary transaction. The scene illustrates the historical context of minimum wage.
A medium close-up focuses on a young East Asian woman, wearing a light blue face mask, a white uniform shirt, and a dark apron. She looks directly at the camera with a serious yet determined expression. Her dark hair is pulled back. In the blurred background, another worker, possibly African American and also wearing a mask and apron, is visible. The setting appears to be a workplace, possibly a kitchen or retail environment, with warm, soft lighting. White text overlays the scene in a prominent blue box: 'It's time to pay workers so they can afford to lead healthier lives.'. A small 'amazon' logo is in the top-left corner. The scene personifies the argument for higher wages, emphasizing workers' well-being.
0:51credits with baby background The scene transitions to a credits sequence. The left side of the screen is a solid dark blue, while the right side features white text on a translucent dark overlay, with a very blurry, soft-focus background image of a sleeping infant's head and shoulder, consistent with earlier baby imagery. The main text reads: 'SHARE THIS VIDEO if you think it's time for all workers to make a living wage.' Below this, 'SOURCES' and 'GETTY IMAGES:' are displayed, followed by a detailed list of video and image sources. Later, additional production credits appear: 'ENTERTAINMENT THAT INFORMS Produced By: Stan Okumura Edited By: Adam Murphy Executive Producer: Clare Stein'. The background music fades out. The color palette combines deep blues with soft, warm skin tones from the blurry background, providing a gentle visual counterpoint to the informational text.
0:55closing message amazon sponsored The final scene is a black screen with white text. The text states: 'We've seen the benefits of a $15/hr starting wage since 2018. Learn more about our position at AboutAmazon.com/15'. Below this, 'SPONSORED BY' appears, followed by the distinctive 'amazon' logo in white. The scene serves as a clear call to action and a branding statement. There is no background music or sound effects, emphasizing the directness of the message. The stark black and white contrast ensures high readability and a clean, authoritative conclusion.
