0:00text card think you know
The scene opens with a dark red background that subtly gradients to a slightly brighter red in the center, creating a soft vignette effect. White, sans-serif text appears centrally on the screen. Initially, the text reads "Think You Know" before transitioning to "Think You Know Harbor Freight?" and finally to "Think Again." The text animates in a subtle, impactful way, with each phrase appearing sequentially. The overall mood is direct and inquisitive, designed to challenge the viewer's perception. Lighting is even, coming from the front, illuminating the white text clearly against the dark background. No characters are visible.
0:02welder at work
A close-up shot captures a person, seen from the right side, actively engaged in welding. They are wearing a dark 'VULCAN' brand welding helmet, which glows with a vibrant blue-green light from the welding arc, reflecting the intense heat and sparks. The welder is dressed in a dark, possibly olive-green, long-sleeved work jacket and gloves. Bright orange and white sparks fly dynamically from the welding point, accompanied by plumes of grey smoke that drift upwards and to the left, indicating active work. The background is dark and indistinct, suggesting an industrial setting or workshop, with a faint red container visible in the distance to the right, under a bright, blown-out sky. The lighting is dominated by the arc's intense glow and the sparks, creating strong contrast. The overall color palette is dark, industrial with vibrant sparks and welding light.
0:04titanium welder machine
This shot is a close-up on a 'TITANIUM' branded green and black welding machine, positioned at a low angle. The machine's vibrant green body prominently displays the white 'TITANIUM' logo, indicating its brand. Above the logo, there are black control panels with switches and buttons. In the blurred background, another person, likely the welder from the previous shot, is visible working, with more sparks and bright light emanating from their activity, implying continuous work. The foreground is slightly out of focus, while the welding machine is sharp. The lighting is a mix of ambient workshop light and the bright, energetic glow from the welding in the background, creating a sense of a busy, productive environment. The color palette centers on the machine's bright green, contrasted with black, and the vivid yellow-orange sparks.
0:06man jackhammering concrete
A wide shot shows a man using a jackhammer to break up concrete slabs outdoors. The man is centrally framed, wearing a white hard hat, a bright fluorescent yellow safety vest over a dark brown t-shirt, and blue jeans, with brown work boots. He is holding a large, grey and black 'FORCE HERCULES' brand jackhammer, pointing downwards into a concrete slab. The ground is covered with broken concrete and debris, with orange traffic cones and yellow caution tape marking the work area. In the background, there's a light-colored brick wall covered in ivy, lush green trees, and an industrial-looking forklift with a propane tank, suggesting an outdoor construction or demolition site. The lighting is bright and natural, indicating daylight, with soft shadows. The overall color palette features the bright yellow of the vest against the muted greys of concrete and natural greens of foliage.
0:08jackhammer breaking concrete closeup
A very close-up shot focuses on the action of a jackhammer bit forcefully impacting and breaking a grey concrete slab. The jackhammer's dark grey bit is seen pushing down, shattering the concrete into smaller pieces and dust. The debris flies upwards and outwards from the point of impact. The man's feet, clad in sturdy brown work boots and blue jeans, are visible on either side of the breaking concrete, anchoring the tool. The lighting is natural and bright, highlighting the texture and fragmentation of the concrete. The color palette is dominated by the earthy tones of concrete and dirt, with the dark grey of the tool and brown of the boots providing contrast. This shot emphasizes the power and effectiveness of the tool.
0:09engineer designing 3d
A medium shot captures a man, viewed from behind his right shoulder, working intently at a desk with two computer monitors. He is wearing a dark blue polo shirt. The left monitor displays a complex 3D design or CAD model in blue and grey tones, while the right monitor shows a similar but different design. His right hand is on a computer mouse, and his left hand rests on the keyboard, indicating active engagement with the design process. In the blurred background, a prominent purple-lit 3D printer is visible, glowing brightly and suggesting innovation and product development. The office environment is modern, with bright, cool-toned ambient lighting, creating a professional and focused atmosphere. The dominant colors are the dark blue of his shirt, the tech-inspired blue/grey of the screens, and the striking purple of the 3D printer.
0:10grinding metal overhead
An overhead shot shows hands operating a red and black angle grinder on a metal surface. The grinder emits a vibrant shower of orange and yellow sparks, illuminating the dark grey diamond-plate metal sheet it's cutting. The metal sheet rests on a large, industrial-style metal grate floor. The hands are protected by black work gloves, gripping the tool firmly. White debris, possibly from the grinding wheel or the metal itself, accumulates on the diamond plate. The lighting is dramatic, with the bright sparks providing the main light source against an otherwise dark and industrial setting. The color palette is dominated by dark greys and blacks, with the fiery orange and yellow sparks adding intense contrast and dynamism.
0:12tool testing impact driver
A shallow depth of field shot focuses on a black and teal 'HERCULES BRUSHLESS' brand impact driver mounted on a testing rig. The tool is actively working, emitting a small blue flame or spark from its tip as it engages with a metal component on the rig. The rig itself is made of silver metal and various attachments, appearing robust and precisely engineered. In the blurred background, two men are visible, one wearing clear safety glasses and the other partially obscured, both observing the tool's performance. The lighting is bright and even, highlighting the tool and the testing apparatus. The setting appears to be a modern workshop or laboratory. The color palette is industrial, featuring the teal and black of the tool, silver of the rig, and the blue glow from the tool's operation.
0:13man drilling wood
A medium shot shows a man, wearing a dark blue polo shirt, safety glasses, and over-ear hearing protection, intently using a red and black cordless drill on a wooden beam. He is positioned in the foreground, his body bent in focus, applying pressure to the drill. In the blurred background, another man, similarly dressed in a dark shirt and wearing hearing protection, is also working with a power tool on a wooden surface, indicating a collaborative workshop or training environment. The setting is a brightly lit, clean workshop with light-colored walls and numerous wooden workbenches or structures. The lighting is even and bright, creating a productive atmosphere. The color palette is dominated by the blue and red of the tools and clothing against the light wood and white walls.
0:15angle grinder closeup
A very close-up shot focuses on a 'HERCULES BRUSHLESS' brand angle grinder in action, cutting into a metal beam. The tool, predominantly grey and black with teal accents, is gripped by hands wearing brown and black work gloves. A torrent of bright yellow and orange sparks erupts dynamically from the point of contact between the grinding wheel and the metal, illuminating the surrounding area. The background is blurred, showing a warm, diffused glow from the sparks. The lighting is dominated by the intense brightness of the sparks, creating high contrast. The color palette is rich with the fiery colors of the sparks against the cool metallic tones of the tool and the subtle dark background, emphasizing the tool's power and efficiency.
0:16employee assisting customer
A medium shot captures two men interacting in a well-lit retail store aisle. On the right, an employee, who appears to be Black, is wearing a dark blue polo shirt with a company logo and a 'JOHN' name tag. He is smiling warmly as he hands a packaged product to a customer on the left. The customer, who appears to be Hispanic or Caucasian, is wearing a green long-sleeved shirt and is looking at the product. The background is filled with various products displayed on shelves, creating a typical retail store environment. The lighting is bright and even, typical of indoor commercial spaces. The overall mood is friendly and helpful. The dominant colors are the blue of the employee's shirt and the greens and reds of the product packaging.
0:17employee explaining to customer
A medium shot in a retail store aisle features a male employee engaging in conversation with a female customer. The employee, who appears Caucasian, has a beard and is wearing a dark blue long-sleeved shirt with a company logo and a name tag. He is gesturing with his hands as he speaks to the customer, who is looking towards him, listening intently. She is wearing a light blue denim jacket over a white t-shirt. The background consists of brightly lit shelves stocked with various tools and hardware, a typical commercial store setting. The lighting is even and bright, indicating an indoor retail space. The color palette includes the blues of the clothing, the whites of the shelves, and the reds and blacks of product packaging, creating a clean and consumer-friendly atmosphere.
0:19cashier at checkout
A medium close-up shot captures a female cashier handing a white plastic bag to a customer at a checkout counter. The cashier, who appears Black, has curly dark hair tied back and is smiling brightly. She is wearing a dark t-shirt with a company logo and a name tag. The customer, partially visible on the right, is receiving the bag. In the background, a large, stylized grey word, possibly 'Whatever', is visible on a white wall, serving as a branding element. A computer monitor is also visible on the counter. The lighting is bright and even, typical of a retail checkout area. The overall mood is cheerful and efficient. White text overlays the bottom right corner of the screen: 'America's #1 Tool Store'. The color palette is neutral with the cashier's dark shirt, white bag, and grey wall, with a subtle pop of color from the branding. The camera slowly zooms out slightly during the shot.
0:21harbor freight store exterior
A wide, slightly low-angle exterior shot captures the front of a 'HARBOR FREIGHT' store under a clear, bright blue sky. The building features a prominent red facade with the 'HARBOR FREIGHT' logo in white, bold letters above the main entrance. Sections of the building are grey and white brick, with signs for 'POWER TOOLS', 'AUTOMOTIVE', and 'GENERATORS' on either side of the entrance. A covered awning extends over the main double-door entrance, numbered '8500'. The parking lot in front is wet, reflecting the clear sky and building, suggesting recent rain. Several cars and trucks, including a white Ford Bronco, are parked, and a person is seen walking towards the entrance. Green trees line the background. The lighting is natural and bright, with clear sunlight, creating a crisp and inviting atmosphere. The dominant colors are the striking red of the facade, the blue of the sky, and the natural greens of the trees and asphalt.
0:24text card whatever you do
The scene reverts to a solid, vibrant red background. White, sans-serif text is centrally displayed on the screen. The text reads 'Whatever You Do, Do It for Less' on the top line, and 'HARBOR FREIGHT' on the bottom line, with a short blue underline beneath 'HARBOR FREIGHT'. The text appears clearly and is static against the uniform background. The lighting is flat and even, illuminating the white text. The overall mood is direct, conclusive, and promotional, reinforcing the brand's value proposition. No characters are visible.
