0:00intro logo reveal The scene opens with The Home Depot ProXtra logo prominently displayed in the center of the frame, set against a softly blurred, light-colored background that hints at construction materials like wooden beams or insulation. The logo itself features 'THE HOME DEPOT' in white text within an orange square on the left, followed by 'ProXtra' with 'Pro' in white and 'Xtra' in orange. A white horizontal line sits beneath 'ProXtra'. The background is intentionally out of focus, creating a shallow depth of field that emphasizes the logo. The lighting is bright and even, contributing to a clean and professional aesthetic. There is no discernible camera movement in this shot.
0:01text overlay message The phrase 'EVERY MINUTE MATTERS' appears in large, bold, white, sans-serif capital letters, centrally positioned against a dynamic, abstract background. The background is a fast-moving, blurry texture composed of light brown and off-white tones, strongly reminiscent of rapidly passing wood grain or various construction materials. The significant blur conveys a strong sense of speed and urgency, reinforcing the message of the text. The lighting appears bright and diffuse, illuminating both the bold white text and the underlying textured motion. The overall color palette is neutral and earthy, dominated by shades of white, cream, and various light browns. The text fades in quickly and remains static in its position for the duration of the scene.
0:04construction worker phone A medium shot captures a male construction worker from the chest up, positioned slightly to the left of the frame. He is wearing a pristine white hard hat, clear safety glasses, and a light brown, short-sleeved work shirt with visible button-down pockets. The bright outdoor lighting casts distinct shadows, clearly indicating a sunny day. In the background, out-of-focus industrial buildings and faint construction equipment are visible under a clear, azure blue sky, suggesting an active construction or industrial site. He initially looks off-camera to the right, then smoothly brings his hands up to interact with a smartphone he holds, tapping or swiping on its screen. His facial expression is focused and diligent. White text, 'WITH ELITE AND VIP BUSINESS TOOLS,' appears as an overlay over the lower half of the frame, partially obscuring his hands and torso.
0:07construction workers planning This scene features a medium-wide shot of two construction workers, one male and one female, engaged in discussion inside what appears to be a wooden-framed structure, possibly a temporary site office. The male worker, positioned on the left side of the frame, wears a white hard hat, a light brown collared shirt, and a bright yellow and orange reflective safety vest. He is holding a white coffee cup and actively pointing at a large blueprint spread out on a table between them. The female worker, on the right, also wears a white hard hat and a similar safety vest over a dark top, looking intently at the blueprint. A window with white blinds and a view of green foliage outside is visible in the background on the left, providing natural light. The interior lighting is warm, combining natural light from the window with interior illumination. White text, 'SAVING TIME,' overlays the lower-left portion of the frame.
0:10construction worker using tool A close-up shot focuses intently on a male construction worker, seen from the mid-chest up and positioned on the right side of the frame, actively performing a task. He is wearing a beige baseball cap, clear safety glasses, and a long-sleeved green shirt. His hands are the primary subject, prominently featured as he skillfully operates a red and black Milwaukee brand cordless nail gun. He is shown fastening something into a wooden stud frame, indicating active construction work. The background consists of softly blurred wooden framing, strongly suggesting an active construction site environment. The lighting is somewhat dim, yet focused effectively on the worker's hands and the tool, highlighting the action. The dominant color palette is composed of warm wood tones and the vibrant, distinct red of the Milwaukee tool, which contrasts with the worker's green shirt. White text, 'IS BUILT IN,' appears as an overlay over the lower-left side of the frame.
0:12outro logo and tagline The scene displays The Home Depot ProXtra logo, identical in design to its initial appearance, but now presented against a solid, stark black background. Below the logo, two lines of white, sans-serif text are displayed. The top line reads: 'Rewards and Savings', and the bottom line reads: 'That Keep Building'. The overall composition is exceptionally clean, professional, and stark, intentionally designed to emphasize brand identity and clearly articulate the core value proposition. The lighting is even and flat, ensuring that both the logo and the accompanying text are highlighted with maximum clarity against the dark background. There is no camera movement, maintaining a static and impactful final visual.
