0:00intro dull world text
A black and white, medium shot from behind of a person walking away from the camera in a dimly lit, undefined indoor space. The background consists of dark walls and partially visible horizontal blinds, suggesting a mundane, uninspired environment. The lighting is very dim and flat, creating minimal shadows and highlighting the overall dullness. Overlaid centrally on the screen is white text arranged in a circular pattern: "YOUR WORLD DESERVES", with the word "COLOUR" in the center, rendered in a striking blue-to-purple gradient. Small white dots separate the words in the circle. At the bottom, a small disclaimer "This video is for advertising purpose only. Actual results may vary depending on usage." is visible. The scene is static, setting a somber and monochromatic tone.
0:01placing monochrome flowers
A close-up shot of two hands carefully placing a monochromatic, dull-looking vase filled with grey-toned artificial flowers onto a light-colored surface, possibly a side table or shelf. The flowers lack any vibrancy, appearing as shades of grey. In the blurry background, horizontal blinds are visible, casting subtle striped shadows, and a dark, indistinct lamp can be glimpsed. The scene is entirely in black and white, with soft, directional lighting from an unseen source creating gentle highlights on the hands and vase, yet maintaining an overall desaturated and lifeless atmosphere. The camera slowly pans downwards and slightly zooms in as the hands perform the action, bringing the flowers into sharper focus.
0:04dull normal couch scene
A medium shot of a woman seated on a light-colored armchair or couch, viewed from behind her right shoulder. She is slightly slumped, facing away from the camera towards the right, appearing disengaged and weary. The entire scene is in black and white, emphasizing a monotonous mood. The background is a dimly lit, dark room, with faint horizontal lines that could be blinds or wall decor, and a desk lamp on a table to the left, casting minimal light. The overall lighting is low-key and flat. White text overlays the bottom left of the screen: "WHEN DULL IS THE NEW NORMAL...". The same small disclaimer "This video is for advertising purpose only. Actual results may vary depending on usage." is at the very bottom. The camera is static, reinforcing the sense of stagnancy.
0:07monochrome remote control
A close-up shot of a hand holding a TV remote control. The hand is pressing one of the circular buttons on the remote. The remote is grey and black, with numerous small, round buttons. In the very blurred background, a television screen is faintly visible, displaying a monochromatic, indistinct image, likely a news channel or a general static visual, reinforcing the drab theme. The entire scene is in black and white. The lighting is dim, with a soft highlight on the remote, suggesting a focused action in a dark room. The camera is static, centered on the remote and hand.
0:08woman reacts color pop
A medium close-up shot of the woman from previous scenes, now looking towards the right, her profile visible. The scene begins in black and white, with her face exhibiting a neutral, slightly pensive expression. As the shot progresses, a vibrant transformation occurs: her blue denim-like shirt instantly gains color, and a rich purple and pink ambient light illuminates her face and hair, bringing warmth and life to the scene. The background, initially dark and indistinct, remains mostly dark but now subtly reflects the new colorful ambient lighting. Text overlays the bottom left: "YOUR WORLD DESERVES COLOUR" with "COLOUR" in a blue-to-purple gradient. The same small disclaimer is at the bottom. The camera slowly pushes in and slightly pans to the right, enhancing the sense of revelation as color appears.
0:10flowers color transformation
A close-up shot of the vase of artificial flowers from Scene 2, placed on a light-colored surface. The scene initially presents the flowers and vase in desaturated black and white tones, appearing dull and lifeless. Suddenly, a dramatic color transformation occurs: the flowers burst into vibrant hues of purples, blues, yellows, and greens, with lush green foliage. A warm, golden light emanating from the right, presumably from a lamp, floods the scene, casting soft shadows and highlighting the newfound richness of the colors. The background remains dark but now shows a clear lamp on the right and a framed picture on the left, subtly illuminated by the warm light. The camera is static, allowing the viewer to fully appreciate the instantaneous change in vibrancy.
0:13tv screen quantum dot color
A vibrant, close-up shot of a television screen, almost filling the entire frame. The screen displays an ethereal, stylized landscape. In the foreground, a field of lush green grass is dotted with an abundance of small yellow and blue wildflowers. In the mid-ground, a pathway or stepped structure made of light pink architectural elements leads upwards, with more flowers blooming along its edges. Behind these structures, a large white archway frames a bright, clear blue sky, partially obscured by pink cherry blossom trees. The lighting is bright and cheerful, suggesting a sunny day. White text "Quantum Dot Colour" is overlaid at the bottom left of the screen. The scene is static, showcasing the high-quality, vivid color display.
0:14wide shot watching tv with color
A wide shot of a living room at night, viewed from behind a dark-haired person sitting on a light-colored couch, facing a large, modern flat-screen television. The room is dimly lit, with the primary light source coming from the television screen, which displays the vibrant, stylized landscape seen in Scene 7, featuring lush green, pink architecture, and a blue sky. A warm, soft glow from a table lamp is visible on the far right, providing a cozy ambient light. A low, dark coffee table is in front of the couch. The walls are dark, creating a cinematic, immersive viewing experience. The camera is static, capturing the overall ambiance of comfortable, colorful viewing.
0:16tv product info overlay
This scene maintains the same wide shot of the dimly lit living room as Scene 8. The large flat-screen television prominently displays the vibrant, stylized landscape with green fields, pink architectural elements, and cherry blossoms under a blue sky. Multiple text overlays appear on the screen: "ULED MiniLED" in white text with a colorful 'U' logo is at the top left. Below the TV screen, in the bottom half of the frame, more white text reads "100-inch Mini-LED ULED TV U7" and "WELCOME TO THE BRIGHT SIDE". The person on the couch remains seated, a dark silhouette. The warm glow from the table lamp on the right continues to illuminate a small part of the room, contrasting with the bright, colorful TV screen. The overall lighting and composition are static, focusing on the product and its benefits.
0:19final product and brand reveal
A bright, vibrant, and highly stylized outdoor scene. Two large, sleek flat-screen televisions are presented on a manicured green lawn, resembling a football field. The TVs are angled slightly towards the center, each displaying a dynamic, abstract artwork composed of flowing, colorful ribbons in shades of red, green, yellow, and blue. Between the two TVs, a prominent silver trophy, resembling a sports cup (specifically the UEFA Europa League trophy), stands tall. A white and black soccer ball is visible on the grass to the left of the left TV. The background is a clear, bright blue sky with faint, wispy white clouds. Text overlays are central: "Hisense" in white at the top, followed by "100" TV Global NO.1" in large, shimmering golden letters. At the bottom, "ULED MiniLED" in white text with a colorful 'U' logo. The scene is static, highly polished, and aims to convey premium quality and global recognition, using saturated colors and crisp details.
