0:00fruit platter outdoor The scene opens with a vibrant, appetizing close-up shot of a large, oval white platter overflowing with fresh, glistening red strawberries, deep purple blackberries, and dark blue blueberries. Many of the strawberries are halved, revealing their juicy interiors and seeds. The camera is positioned slightly above the platter, looking down, with a sharp focus on the fruit in the foreground. The background is softly blurred, showcasing a bright, sunlit suburban backyard scene. Elements visible in the bokeh include a light-colored house with white trim, a black metal fence, lush green trees and shrubs, and a hint of a blue swimming pool. The lighting is natural and bright, creating appealing highlights on the moist fruit. The dominant colors are the rich reds, purples, and blues of the berries, contrasted with the greens of the foliage and the white of the platter. White cursive text, "Wegmans," first appears centered on the upper half of the screen, followed by "summer's" which then changes to "summer's sweetest fruit" below "Wegmans". The text is bright white with a subtle shadow for legibility.
0:03graphic call to action The scene transitions to a static graphic display set against a soft, light blue background patterned with fluffy, white, stylized clouds, evoking a serene and airy sky. Centered on this tranquil backdrop is prominent black sans-serif text that reads "live your" on one line, followed by "best summer" on the next, both in a bold, capitalized font. Above this central text, the brand name "Wegmans" is displayed in elegant white cursive, consistent with the text style from the previous scene. Below "best summer", a circular logo with a white background and a stylized pink rose icon is presented, accompanied by the smaller black text "Wegmans app". Directly beneath this app logo, in smaller black sans-serif text, the phrase "shop anytime" appears. The entire composition is clean, bright, and aspirational, utilizing a primary color palette of light blue, white, and black, accented by the pink rose icon.
