0:00chilis neon sign split
The scene displays a split screen, horizontally divided, both showing an identical close-up of a Chili's neon sign at night. The sign is rectangular with rounded corners, featuring a vibrant red chili pepper with a white outline on the left, and a stylized, glowing green 'S' with a white outline on the right. The sign itself is black, framed by a red neon border. In the background, a dark, starry night sky with subtle blue hues is visible, out of focus. The overall mood is illuminated and inviting, highlighting the iconic branding against a nocturnal setting. The colors are rich and saturated, drawing attention to the sign's glowing elements. No camera movement is discernible, providing a steady and clear view of the branding.
0:01big qp burger promo
A mouth-watering close-up of 'The All New Big QP' burger takes center stage, positioned slightly below the horizontal midline. The burger features a glossy, golden-brown sesame seed bun, a thick, char-grilled beef patty, two slices of perfectly melted yellow American cheese, sliced pickles, diced red onions, generous squirts of bright yellow mustard, and vibrant red ketchup. Surrounding the burger, out of focus, are golden-brown French fries and crispy potato chips, adding to the meal's appeal. The background is a softly blurred, dark blue and gray plaid shirt. Bright red and white promotional text is overlaid at the top: 'NOW WITH THE All New BIG QP'. A smaller legal disclaimer in white text is positioned at the bottom of the screen. The lighting is bright and inviting, highlighting the textures and colors of the food, creating an appetizing and impactful visual. The shot remains static, allowing the viewer to absorb the details of the burger and text.
0:05extreme close up burger patty
This scene provides an extreme close-up of the burger, focusing intensely on the detail of the thick, textured beef patty and the condiments. The charred, uneven surface of the grilled patty is clearly visible, with pockets of richly melted yellow cheese clinging to its sides, showcasing a delicious interplay of textures. Above the patty, vibrant green pickle slices, finely diced red onions, and streaks of red ketchup and yellow mustard are sharply in focus, their colors popping against the darker patty. The top bun is only partially visible at the very top of the frame, and the bottom bun is out of frame. The lighting is directional and highlights the juiciness and texture of the patty, creating an appetizing visual. The background is completely out of focus, blurring into warm, indistinct colors, ensuring full attention is on the burger's core elements.
0:07burger clean background
A medium shot presents the full burger, perfectly centered and standing on a pristine white piece of paper. The burger is composed of a light brown sesame seed bun, a thick, dark brown beef patty, two slices of melted yellow cheese, vibrant green pickles, finely diced red onions, yellow mustard, and red ketchup. The background consists of a light-colored brick wall, softly blurred, creating a clean, studio-like environment that emphasizes the product. The lighting is even and bright, meticulously emphasizing the fresh appearance and symmetrical construction of the burger without harsh shadows. No other elements are visible, giving a stark and focused presentation that highlights the burger's visual appeal. The shot is static, allowing for clear observation of the burger's composition.
0:08split screen burger comparison
The scene is a split screen for direct comparison. The left side prominently displays Chili's 'Big QP' burger, identical to the one in Scene 2, complete with a side of golden-brown fries and crispy chips, set against a blurred background of a person wearing a dark plaid shirt. The right side showcases a smaller, generic quarter-pounder burger, consistent with Scene 4, presented on white paper with a blurred light brick wall background. Both burgers feature sesame seed buns, beef patties, cheese, pickles, onions, ketchup, and mustard, but the 'Big QP' appears noticeably larger and more substantial, emphasizing its value proposition. Towards the end of the clip, a person's hand reaches from the right side of the frame to pick up the generic burger. A white text overlay at the bottom provides a detailed comparison of patty weights. The lighting on both sides is consistent and bright, facilitating an easy visual comparison. The camera remains static, highlighting the size difference between the two burgers.
0:11burger full meal at table
A medium shot captures 'The All New Big QP' burger as the centerpiece of a full meal, resting on a brown and white patterned placemat on a dark wooden table. The burger is accompanied by a generous serving of golden-brown French fries, a bowl of crispy tortilla chips, and a tall, clear glass filled with a dark, carbonated beverage with ice. In the blurred background, a person wearing a dark plaid shirt is partially visible, with their hand reaching for something on the table, suggesting an active dining environment. The lighting is warm and natural, creating an inviting atmosphere typical of a restaurant, with highlights on the food. The focus is sharp on the food, with the background gently softened to maintain the scene's depth and ambiance. The camera is static, presenting a clear and appealing view of the meal.
0:12big qp burger promo final
A vibrant medium shot features 'The All New Big QP' burger prominently displayed on a table with fries and chips, similar to previous scenes, emphasizing its appeal. The burger is well-lit, highlighting its juicy patty, melted cheese, and fresh toppings. Above the burger, Chili's iconic red chili pepper and green 'S' logo is placed, and below it, large, striking red and white text reads '3 FOR ME Just $10.99', underscoring the promotional offer. The background is softly blurred, showing the warm, inviting ambiance of a restaurant, with diffused lights and dark tones, creating a cozy yet exciting atmosphere. The camera slowly pushes in on the burger, enhancing its prominence and deliciousness, while the text remains static, maintaining clarity. The overall impression is one of exceptional value and irresistible flavor, designed to attract diners. The colors are rich and warm.
0:14chilis logo animation outro
The Chili's logo, featuring the iconic red chili pepper and the vibrant green stylized 'S', is animated against a solid black background. The neon lines of the logo appear to distort, stretch, and flicker as if moving or creating a light trail effect, suggesting a dynamic, fading out transition. The vibrant red and green colors are the only elements in this dark scene, drawing immediate attention to the brand's identity. The animation is quick and stylized, dissolving the logo into blackness as the scene quickly concludes. The effect gives a sense of energy and movement, providing a memorable final brand impression before the screen goes entirely dark. The camera seems to zoom out slightly, contributing to the fading effect.
