0:00intro back of jacket The scene opens with a static, medium shot of the back of a person wearing a dark grey or black puffer jacket with horizontal quilting. The jacket features a prominent, slightly shiny Black Diamond logo centrally placed on the upper back. The hood is up, completely covering the person's head, and its quilted structure is clearly visible. The background is a clean, bright white wall, providing strong contrast for the dark jacket. Overhead, the text 'INTRODUCING' appears in bold white sans-serif font, followed by 'THE ACCESS DOWN 1.0' in a slightly smaller, similar font, aligned centrally. The lighting is even and bright, casting minimal shadows and highlighting the texture of the jacket. The overall mood is clean and product-focused.
0:01woman zipping jacket A close-up shot focuses on a female model's torso as she zips up a light sage green puffer jacket. Her hands are visible, one pulling the zipper tab upwards, the other adjusting the collar around her neck. The jacket features horizontal quilting and has a light grey zipper track. A dark grey Black Diamond logo is visible on the left chest area. The background is a soft, diffused light blue, suggesting a studio setting. The lighting is bright and even, highlighting the jacket's texture and color. The model's face is partially visible as she looks down, focusing on zipping up the jacket. The action is quick and smooth, emphasizing ease of use.
0:02woman spinning grey jacket A medium shot captures a female model from the back, quickly spinning around to her left. She is wearing a dark grey puffer jacket with a hood, a black baseball cap, and dark sunglasses. Her long, braided brown hair swings with the motion. The jacket has a Black Diamond logo on the upper back, which becomes momentarily visible during her spin. The background is a clean, bright white wall, creating a simple studio environment. The lighting is bright and even, casting soft shadows. The rapid movement of the model demonstrates the flexibility and lightness of the jacket. The action is dynamic and quick, conveying a sense of agility.
0:03man stretching grey jacket A medium shot shows a male model from his left side, stretching his arms upwards and backwards, highlighting the jacket's flexibility. He is wearing a dark grey puffer jacket, dark blue jeans, black and white sneakers, a light blue baseball cap, and round, reflective blue sunglasses. The jacket features horizontal quilting and black side panels, with a discreet Black Diamond logo on the chest. The background is a plain white wall, with a partial glimpse of an oversized white-framed image depicting a snowy mountain scene on the far left. The lighting is bright and even, creating a clean studio aesthetic. White text 'FLEXIBLE BREATHABLE STRETCH WOVEN PITS' is overlaid on the lower left of the screen, emphasizing product features.
0:04man stretching light grey jacket A medium shot features a male model from his right side, stretching his arms upwards and outwards, demonstrating the jacket's fit and movement. He is wearing a light grey puffer jacket with an integrated hood, dark blue jeans, a light blue baseball cap, and round, reflective blue sunglasses. The jacket has horizontal quilting and a Black Diamond logo on the chest. The background is a plain white wall. The lighting is bright and even, consistent with a studio setup. White text 'FRESH NEW COLORS' is overlaid on the lower right of the screen, highlighting a product attribute. The model's confident pose and wide arm stretch convey comfort and unrestricted movement.
0:06woman arms crossed black jacket A medium full shot captures a female model standing centrally, arms crossed, exuding a confident and somewhat cool demeanor. She is wearing a black puffer jacket with a hood, black athletic pants with red drawstrings, a black baseball cap, and dark aviator sunglasses. The jacket features horizontal quilting and a small, dark Black Diamond logo on the left chest. The background is a clean, bright white wall. The lighting is even and bright, common in studio photography. White text 'FRESH NEW COLORS' is overlaid on the lower right of the screen. Her direct gaze and confident posture emphasize the jacket's stylish appeal.
0:06man crouching grey jacket A medium shot frames a male model crouching down, resting his chin on his hand, displaying a relaxed and casual attitude. He is wearing a dark grey puffer jacket with a hood, dark blue jeans, black and white sneakers, a light blue baseball cap, and round, reflective blue sunglasses. The jacket has horizontal quilting and a Black Diamond logo on the chest. The background is a plain white wall. The lighting is bright and even, creating a clean, studio feel. White text 'BUTTERY SOFT FABRIC' is overlaid on the upper right of the screen, highlighting a comfort feature. His relaxed pose and eye contact with the camera convey comfort and approachability.
0:08woman rock on light green jacket A medium full shot captures a female model striking a 'rock on' pose with both hands, leaning slightly to her left. She is wearing a light sage green puffer jacket with a hood, black athletic pants with red drawstrings, a black baseball cap, and dark aviator sunglasses. The jacket features horizontal quilting and a Black Diamond logo on the left chest. The background is a plain white wall, with a large, white-framed image depicting a snowy mountain scene partially visible on the left. The lighting is bright and even. White text 'PACKABLE GOOSE DOWN' is overlaid on the lower left of the screen, emphasizing a key technical feature. Her playful pose and confident expression highlight the jacket's versatility and fun aspect.
0:09man stretching black jacket A medium shot from a slightly low angle captures a male model from the back, stretching his arms high above his head. He is wearing a black puffer jacket with a hood, dark blue jeans, a light blue baseball cap, and round, reflective blue sunglasses. The jacket features horizontal quilting and black side panels. The background is a plain white wall, with a large, white-framed image depicting a snowy mountain scene prominently visible on the left. Overhead, industrial-style ceiling elements are visible. The lighting is bright and even. White text 'IT'S THE EVERYDAY DOWN.' is overlaid on the lower right of the screen, suggesting versatility. His full body stretch indicates comfort and freedom of movement.
0:10man stretching black jacket front A medium close-up shot focuses on a male model stretching his arms high above his head, looking upwards. He is wearing a black puffer jacket with a hood, dark blue jeans (only partially visible), a light blue baseball cap, and round, reflective blue sunglasses. The jacket features horizontal quilting and black side panels, with a Black Diamond logo visible on the left chest. The background is a clean, bright white wall. The lighting is bright and even. White text 'IT'S THE EVERYDAY DOWN.' is overlaid on the lower right of the screen, reinforcing the jacket's versatility. His full body stretch with an upward gaze conveys a sense of freedom and readiness for activity.
0:11woman pointing shop now A dynamic medium shot features a female model, from the waist up, pointing directly at the camera with a confident smile. She is wearing a dark grey puffer jacket with a hood that is up and slightly covering a black baseball cap. She also wears dark aviator sunglasses and black athletic pants. The jacket has horizontal quilting and a Black Diamond logo on the left chest. The background is a clean, bright white wall. The lighting is bright and even. Large white text 'SHOP NOW' appears prominently on the left, with the Black Diamond logo and 'Black Diamond' text beneath it, serving as a clear call to action. Her direct gaze and gesture create a strong, engaging connection with the viewer.
