0:00hands with fishing net
The scene opens with a very close-up shot focused on two hands, presumably belonging to a person with light skin, meticulously working with a tangled, dark brown or olive green fishing net. The net appears to be made of thick, coarse rope or twine, and bits of sand or small debris are visible within its weave, suggesting it has been used or is from a beach environment. The background is blurred, showing soft, light tones of what could be sand or pale skin, possibly the lower torso or thigh of a person wearing a white bikini bottom. The lighting is soft and natural, suggesting outdoor daylight, with subtle highlights on the skin and net. The overall color palette is earthy and natural, dominated by greens, browns, and skin tones, conveying a sense of manual labor and connection to the environment. The focus is sharp on the hands and net.
0:01woman from back with text
This shot features a medium close-up of a woman's upper body, viewed from her back and slightly to the right side. Her long, wavy, light brown hair cascades over her shoulders. She wears a black bikini top with a white band across the bust, suggesting a strapless or bandeau style. The background is a soft, blurry blend of light blue and pale green, indicative of a calm ocean or a sky over water, with a very subtle horizon line. The lighting is bright and even, characteristic of diffused daylight, creating soft shadows. White text overlay reads 'WE ARE PUTTING OURSELVES IN CHECK', centered vertically in the frame. The overall mood is thoughtful and assertive, supported by the text and the model's posture. The color palette is primarily black and white against natural, muted background hues.
0:02woman torso side with text bikini1
The camera captures a medium shot of a woman's torso, positioned slightly to the right side of the frame, facing left. She is wearing a black and white bikini set; the top is a bandeau style with black cups and a wide white band, and the bottom is black with white string ties on the hips. Her hair is long and light brown, gently falling over her shoulder. The background is a soft, out-of-focus wash of pale greens and blues, suggesting a tranquil beach or ocean environment. Bright, natural lighting illuminates her, creating subtle highlights on her skin. White text is overlaid, reading 'BY MAKING OUR SWIM COLLECTION FROM RECYCLED NYLON'. The text is centrally aligned and large, making it a focal point along with the model. The scene emphasizes sustainability through its message, presented with a clean aesthetic.
0:04woman torso front with text bikini2
This is a medium shot of a woman's torso, featuring a different black and white bikini. The top is a white triangle-style with black straps and a central buckle, and the bottom is white with distinctive black crisscross straps on the hips and lower abdomen. Her long, wavy blonde hair frames her face, which is tilted slightly upward. Her arms are crossed over her midsection, creating a demure yet confident pose. The background remains a soft, blurred light blue and green, indicating an outdoor, possibly beach, setting. Natural, bright lighting highlights her figure. The same white text overlay, 'BY MAKING OUR SWIM COLLECTION FROM RECYCLED NYLON', is present, reinforcing the sustainable message. The scene conveys a blend of fashion and environmental consciousness.
0:06two women side view with text
This medium close-up features two women positioned side-by-side, viewed from their left profiles. The woman on the left wears a black and white one-piece swimsuit, predominantly black on her left side and white on her right, with a high neckline. The woman on the right wears the black and white bandeau bikini from an earlier scene. Both have dark hair. The background is a softly blurred expanse of light blue and pale green, consistent with a beach or ocean setting. Bright, natural daylight creates gentle illumination. White text, 'MADE RESPONSIBLY', is centrally overlaid. The composition focuses on their profiles and swimwear, emphasizing the product in a natural, outdoor context. The color scheme is striking black and white against a tranquil natural backdrop.
0:07two women closer with text
A medium close-up shot captures two women standing side-by-side on a beach. The woman on the left wears a black and white one-piece swimsuit, while the woman on the right wears a black and white two-piece bikini. Both have their hair styled naturally, with the woman on the right adjusting her hair. The background is a soft, out-of-focus blend of pale blues and greens, representing the ocean and sky. Bright, even daylight illuminates the scene. White text, 'BECAUSE WE LOVE THE PLANET', is centrally displayed, with a green recycling symbol beneath it, adding emphasis to the environmental message. The camera slowly pans up slightly, revealing more of their faces and upper bodies. The overall mood is one of natural beauty and eco-consciousness, with a clear focus on the swimwear and its sustainable origin.
0:09woman with net and text
This is a medium close-up shot of a woman with curly, reddish-brown hair, seen from the chest up. She is wearing a black and white one-piece swimsuit with a halter neckline, showing a checkered or color-block design. A large, dark fishing net is draped over her right shoulder and extends across the frame, partially obscuring her. The background is a soft, blurred light blue and white, suggesting a bright sky over a distant ocean. The lighting is bright and natural, creating a gentle glow on her skin. White text overlay reads 'SAME GREAT FIT & FEEL', emphasizing the product's comfort and quality. The presence of the net reinforces the theme of recycled materials and ocean conservation. The color palette combines classic black and white with the warm tones of her hair and skin, set against a bright, airy backdrop.
0:10blonde woman with text
The scene features a medium close-up of a woman with long, voluminous blonde wavy hair, captured from the chest up. She is wearing a white triangle bikini top with black straps and a small black buckle at the center. Her head is tilted slightly back, and her eyes are softly closed or looking upwards, conveying a serene and dreamy expression. The background is an expansive, blurred light blue and white, representing a bright, overcast sky or a very distant ocean. The lighting is soft and diffused, creating a flattering glow on her fair skin. The white text overlay, 'SAME GREAT FIT & FEEL', is prominent in the frame, aligning with the relaxed and comfortable aesthetic. The shot is bright and airy, focusing on the model's natural beauty and the swimsuit's design.
0:11three women beach
A wide shot frames three women standing together on a beach, facing slightly to their left, with the ocean visible in the blurred background. From left to right, the models wear: a white triangle bikini top with black straps and a white bottom with black crisscross straps; a black and white one-piece swimsuit with a geometric design and a halter neck; and a black bikini top with a white band and black bottoms. The woman in the middle also has a fishing net draped over her, reminiscent of an earlier shot. They are all wearing sunglasses of various styles. The background is a soft, diffused blend of pale blues and greens, indicating a bright beach day. The natural lighting is even and bright. The composition showcases the variety of swimwear designs and models, emphasizing inclusivity and style in an outdoor setting. The women look confident and fashionable.
0:13three women with final text and logo
The final scene presents a wide shot of three women standing side-by-side on a beach, facing forward, with the ocean in the blurred background. From left to right, the models wear a white triangle bikini with black accents, a black and white geometric one-piece, and a black and white bandeau bikini. The woman in the middle has a fishing net draped over her shoulder. All three are wearing stylish sunglasses. The background is a soft, natural blur of pale blues and greens, creating an ethereal beach atmosphere. The lighting is bright and even, casting no harsh shadows. Overlaid on the scene is prominent white text: 'SHOP VOLCOM ECO TRUE SWIM COLLECTION', with the 'ECO TRUE' part in green and accompanied by a recycling symbol, and a small 'VOLCOM' logo above it. The camera slowly zooms out, and the models subtly shift their stances, adding dynamic interest. The scene concludes the ad by presenting the brand, product line, and its eco-friendly message visually and textually.
