0:00intro problem statement The scene opens with a medium close-up shot of a Black woman with her dark hair pulled back, wearing a textured dark grey cardigan over a low-cut top, speaking directly to the camera. She holds a white and blue jar of 'Melt Pain Away' body butter in her left hand, gesturing with her right hand to emphasize her words. Her expression conveys slight discomfort transitioning to a slight smile. The background is softly blurred, showing an indoor setting with a window frame visible. Overhead lighting illuminates her face evenly. White text overlay on the screen reads: 'My joints are screaming!' The color palette is muted, focusing on her skin tone, the product's blue, and her grey clothing.
0:02product demonstration relief This shot is a medium close-up of the same Black woman, now smiling widely and holding two jars of the 'Melt Pain Away' product, one in each hand. She looks off-camera to her right, her head slightly tilted back, conveying relief and happiness. She is wearing a teal and black athletic top. The background is blurred, suggesting an indoor setting with natural light coming from the left. White text overlay reads: 'And this just like this calms it down.' The overall mood is positive and relaxed. The color palette features the vibrant teal of her top, the blue of the product labels, and her warm skin tones.
0:03product showcase close up A close-up shot of the same Black woman, her face filling a significant portion of the frame, as she speaks. She holds a single 'Melt Pain Away' jar near her chest, partially visible. Her expression is thoughtful and slightly impressed as she looks slightly off-camera. The background is a clean, bright white, highlighting her. A prominent white text overlay at the top of the screen displays the brand and product name: 'Asutra Melt Pain Away'. The lighting is soft and even, emphasizing her features. The color palette is dominated by whites, blues from the product, and her warm skin tones.
0:05testimonial oprahs favorite things A medium shot of a woman with long, curly brown hair and olive skin, wearing a black strapless top, speaking directly to the camera. She gestures animatedly with both hands, eyes wide with excitement, conveying enthusiasm. She stands in an indoor setting with a green leafy plant to her left and a framed white graphic with a black design to her right. The lighting is bright and natural. A yellow, irregular-shaped graphic with a black outline and text '2x Winner Oprah's Favorite Things' is overlaid on the lower left of the screen. White text overlay appears below, stating: 'It's so good. Oprah picked it for her favorite things.' The color palette is vibrant with greens and the woman's warm tones.
0:09screen recording website demo This scene presents a screen recording of the Asutra website, overlaid with a small video inset of a woman speaking in the lower left corner. The website features a large image of Venus Williams holding a product, alongside other Asutra products (Melt Pain Away, Dream Sleep Away, Spray Pain Away). Text on the website mentions Venus Williams as 'Part Owner & Chief Brand Officer'. The website then scrolls down to show product listings with prices and 'SAVE' labels. The woman in the inset has short, dark hair and wears a blue, draped top. She gestures with her hands as she speaks. A yellow text overlay on the screen reads: 'Asutra is all about highly effective formulations that really work to relieve your pain.' The overall impression is a blend of a digital product showcase and a personal endorsement.
0:14founder introduction A medium close-up shot of a woman with short, dark hair, wearing a blue draped top, speaking directly to the camera. She looks assertive and confident. The background is a clean, modern indoor setting, possibly a living room, with light-colored walls and a hint of furniture. A yellow, irregular-shaped graphic with black outline and text 'Stephanie Morimoto Asutra Founder' is overlaid on the lower left of the screen. White text overlay below reads: 'But here is where we're different.' The lighting is soft and even. The color palette is clean, with the dominant blue of her top and neutral background.
0:16product feature drug free This scene combines an extreme close-up of a hand holding a jar of 'Melt Pain Away' body butter with a small inset video of the founder speaking in the upper left corner. The main shot features a light-skinned hand, with neatly manicured nails, holding the white and blue jar against a blurred outdoor background of lush green foliage. The jar is in sharp focus, showcasing its label. The founder in the inset wears a blue top and speaks animatedly. A green checkmark icon with white text 'Drug-Free' is overlaid near the top. White text overlay at the bottom states: 'We're botanically based.' The lighting is bright and natural. The dominant colors are green, blue from the product, and skin tones.
0:17product feature fast acting ingredients The scene shows a close-up of hands opening the 'Melt Pain Away' jar, revealing the creamy white product inside, while the founder speaks in an inset video. The main shot focuses on the hands, with light pink nail polish, unscrewing the lid and then showing a finger scooping into the rich, white body butter. The background is a soft, blurred green, suggesting an outdoor setting. The founder in the inset has short, dark hair and wears a blue top, speaking with a lively expression. Text overlays appear sequentially: a green checkmark icon with 'Fast & Safe Pain Relief', and then 'Premium Quality Ingredients'. White text at the bottom reads: 'So within seconds or minutes of using our products, you'll feel the difference.' The lighting is bright and natural, and the color scheme is dominated by whites, blues, and natural greens.
0:20founder benefit statement A medium close-up of the founder, Stephanie Morimoto, with short, dark hair and a blue draped top, speaking directly to the camera. She maintains a friendly, encouraging expression, gesturing with her hands. The background is a clean, modern indoor setting with light-colored walls and a vaulted ceiling. The same yellow, irregular-shaped graphic with 'Stephanie Morimoto Asutra Founder' is overlaid on the lower left. White text overlay below reads: 'You're going to feel better.' The lighting is soft and even. The color palette is composed of blues, neutrals, and her skin tones, contributing to a calm and trustworthy mood.
0:22testimonial in car A medium close-up shot of a woman with long, dark hair pulled into a messy bun, wearing a light tan ribbed tank top, sitting in a car and speaking to the camera. The camera is positioned from above, looking down on her. She touches her neck and shoulders, demonstrating where she would apply the product, then smiles warmly. The interior of the car is light-colored, with beige upholstery and a rearview mirror visible. Multiple text overlays appear sequentially: a blue box with 'Find Relief for...', followed by green checkmark icons with 'Sore Muscles', 'Arthritis', and 'Tendonitis'. White text below reads: 'Oh my gosh, I already just feel it working. It feels so good. You get kind of this warming sensation.' The lighting is natural daylight, bright and even. The color palette is neutral with the car interior and her clothing, contrasting with the blue and green text overlays.
0:28testimonial bedroom product use A medium shot of a woman with long blonde hair, wearing a striped ribbed tank top, holding a jar of 'Melt Pain Away' and speaking directly to the camera. She gestures with her free hand, pointing at the product label, conveying enthusiasm and confidence. She is in a bedroom setting, with a bed and a patterned headboard visible in the blurred background. A blue text box with white text is overlaid at the top, partially cut off, stating '94% of users felt an improvement in their chronic pain using Melt Pain Away'. White text overlay below reads: 'So this is my go-to for period cramp relief and just like everyday pain relief'. The lighting is bright and soft, typical of an indoor setting. The color palette is warm with her blonde hair and light clothing, contrasting with the blue product label.
0:33magnesium flakes graphic An extreme close-up shot of small, white, crystalline flakes, resembling magnesium, scattered on a surface. The flakes are sharply in focus, showing their irregular shapes and textures. The background is indistinct, likely a flat, light-colored surface. A blue text box with white text is overlaid at the top, reading: '130mg Magnesium per dose!'. White text overlay at the bottom states: 'because of the amount of magnesium'. The lighting is bright and analytical, emphasizing the detail of the flakes. The color palette is monochromatic with the white flakes and blue text box, creating a scientific yet clean aesthetic.
0:34product application hands overhead An overhead close-up shot focusing on a pair of hands. One hand, with light blue nail polish, applies a dollop of white cream from the 'Melt Pain Away' jar onto the back of the other hand, which has light brown skin. The cream is clearly visible as it is smoothed onto the skin. The background is a dark, indistinct surface. A blue text box with white text 'Hundreds of 5-star Reviews' is overlaid at the top. White text overlay at the bottom states: 'that just absorbs through your skin'. The lighting is bright and direct, highlighting the product and the hands. The color palette features the light blue of the nail polish, the white of the cream, and varied skin tones.
0:36product application hands close up An extreme close-up shot of a hand with light blue nail polish rubbing the white 'Melt Pain Away' cream into the forearm of another arm. A silver ring with a clear stone is visible on a finger. The focus is entirely on the smooth, even application of the cream into the skin, suggesting absorption. The background is blurred and light-colored. A green checkmark icon with 'Fast Targeted Relief' is overlaid at the top. White text overlay at the bottom reads: 'for fast targeted relief'. The lighting is bright and focused, enhancing the texture of the skin and cream. The color palette is soft, with skin tones and the white of the cream.
0:38testimonial capsaicin feature A medium shot of the woman with long blonde hair, wearing a striped ribbed tank top, holding the 'Melt Pain Away' jar and speaking directly to the camera. She gestures with her free hand, pointing her index finger up and then forming a 'pinch' gesture, to emphasize her words. She is in a bedroom setting, with a bed and a patterned headboard visible in the blurred background. A blue text box with a red chili pepper icon and white text 'FDA Approved Capsaicin' is overlaid at the top. White text overlay below reads: 'and also it uses capsaicin to create like a gentle warming sensation'. The lighting is bright and soft. The color palette is warm with her blonde hair and light clothing, contrasting with the blue product label and red chili pepper icon.
0:41testimonial magnesium capsaicin benefits A medium close-up shot of the woman with curly brown hair, wearing a black strapless top, speaking directly to the camera. She claps her hands together, then rubs them, conveying emphasis and the combination of ingredients. She stands in an indoor setting with a green leafy plant to her left. Two blue text boxes with white text are overlaid: one large, prominent box in the center reads 'Magnesium + Capsaicin', and another smaller box below it states: 'Together these ingredients deliver fast acting targeted relief'. The lighting is bright and natural. The color palette is vibrant with greens and the woman's warm tones, contrasting with the blue text boxes.
0:45problem sore joints beach A wide shot of a woman on a beach, appearing to be in pain, holding her right knee. She is wearing a grey long-sleeved athletic top, black leggings with a ripped knee, and a black visor. Her face is contorted in discomfort as she leans forward. The background shows a sandy beach, blue ocean, and a blurry figure of a surfer in the distance. A yellow text box with 'Perfect for:' is overlaid at the top, and 'Sore Joints' appears below it. The lighting is bright and natural daylight. The color palette is natural, featuring blues of the ocean, yellows of the sand, and the muted grey and black of her clothing.
0:47problem tight muscles bed A medium shot of a woman sitting on a bed, grimacing and holding her lower back, conveying discomfort. She has long, dark hair and wears a white ribbed tank top and grey sweatpants. The background is an indoor setting with a patterned headboard and clothing hanging on a rack. A yellow text box with 'Perfect for:' is overlaid at the top, and 'Sore Joints' and 'Tight Muscles' appear below. The lighting is soft and ambient. The color palette is neutral with whites, greys, and her dark hair, creating a subdued atmosphere reflecting her pain.
0:48problem post workout recovery A medium wide shot of a Black woman with long, dark dreadlocks, wearing a peach-colored sports bra and black leggings, bending over to lift a dumbbell. Her back is partially to the camera, showcasing her strong physique and the effort involved in her workout. She is in an indoor gym-like setting with a window in the background. A yellow text box with 'Perfect for:' is overlaid at the top, and 'Sore Joints', 'Tight Muscles', and 'Post Workout Recovery' appear below. The lighting is bright and even. The color palette features the peach and black of her athletic wear, and her dark skin tone, set against a bright background.
0:50founder testimonial conclusion A medium shot of the founder, Stephanie Morimoto, with short, dark hair and a blue draped top, holding a small jar of 'Melt Pain Away' and speaking directly to the camera. Behind her, three larger jars of the product are stacked on a yellow surface against a vibrant blue background. Her expression is enthusiastic and confident, emphasizing the product's effectiveness. A prominent white text overlay at the top, surrounded by five yellow stars, reads: 'This is the best fast acting cream for pain relief.' White text below reads: 'One customer wrote to us and said, This is the best fast acting cream for pain relief.' The lighting is bright and clean, characteristic of a studio setup. The color palette is striking with the bold blue background, yellow accents, and the product's blue and white labels.
0:54closing testimonial in car A medium close-up shot of the woman from the earlier car scene, with her dark hair in a messy bun, wearing a light tan ribbed tank top. She holds the 'Melt Pain Away' product in her left hand, showcasing it to the camera, and gives a thumbs-up with her right hand, smiling broadly. The camera is positioned from above, looking down into the car interior, which is light-colored. A prominent text overlay appears: 'Asutra's Melt Pain Away body butter.' Followed by 'It's been a game changer.' and a row of five yellow stars, signifying a perfect rating. The lighting is natural daylight, bright and even. The color palette is neutral with the car interior and her clothing, contrasted with the product's blue label and the yellow star rating.
