0:00intro hair reveal
The scene opens with a medium shot of a young woman with long, shiny dark brown hair, which is styled with face-framing layers and parted in the middle. She is wearing a vibrant red t-shirt. She poses, gently running her fingers through her hair, looking slightly to the side with a serious, confident expression. Her skin appears smooth, with some subtle redness around her nose and cheeks. The background is a clean, plain light gray wall with a subtle texture, suggesting an indoor setting. Lighting is soft and even, highlighting the sheen of her hair. An overlay at the top of the frame reads: 'Coffee hair color refresh with SALLY.' in black and red bold text within a rounded, light brown banner. The overall color palette is warm, dominated by the rich brown of her hair and the bright red of her shirt against the neutral background.
0:03presenting hair dye box
This medium close-up shot features the same young woman, now wearing a light gray t-shirt. She is holding a white and purple hair dye box, labeled 'COLOR BRILLIANCE PERMANENT', which she extracts from its packaging. Her gaze is direct and serious, looking into the camera. The background remains a simple, light gray wall, suggesting an indoor, possibly bathroom or personal space setting. The lighting is soft and frontal, ensuring all details on her face and the product are clearly visible. The color palette is neutral with the gray shirt and white background, allowing the product's packaging colors to stand out. Her movements are deliberate and focused as she unpacks the product.
0:07holding dye tubes
A tighter close-up shot focuses on the woman's face and hands as she holds two tubes of 'ION PERMANENT COLOR BRILLIANCE' hair dye. She brings them into clear view for the camera. Her hands are clean, and her nails have a clean, light-colored manicure. Her gaze is still direct at the camera, maintaining a neutral expression. The background is slightly blurred, maintaining focus on her and the products. The lighting is bright and even, emphasizing the product details. The color scheme is predominantly white and metallic silver from the product packaging, contrasted by her dark hair and skin tones.
0:08holding dye and developer
This close-up shot features the woman holding a large, white bottle with a purple label, indicating it's a 'COLOR DEVELOPER', in her left hand, and a tube of 'ION PERMANENT' hair color in her right hand. She is looking directly at the camera with a calm expression. Her light gray t-shirt is visible. The background is a slightly blurred white door. The lighting is soft and highlights the products she is holding, making the text on the labels legible. The overall color palette is muted, with the purple and white of the product bottles standing out against her gray shirt and dark hair.
0:09applying gloves and squeezing dye
The scene begins with the woman putting on black latex gloves, preparing for the hair coloring process. Her focus is on her hands as she pulls the second glove onto her right hand. She then holds a black mixing bowl in her left hand, while her right hand, now gloved, holds a silver tube of hair dye. She precisely squeezes a thick, white cream from the tube into the bowl, creating a coiled mound of product. Her expression is serious and concentrated, showing attention to detail. The background is a plain light gray wall with a white door. The lighting is bright and even. The dominant colors are the black of her gloves and bowl, contrasted with the white of the dye and the silver of the tube, against her dark hair and gray shirt.
0:13mixing developer and dye
In this medium close-up, the woman continues the hair dye preparation. She is wearing black gloves and holds a black mixing bowl containing the white cream from the previous shot. Her right hand pours a stream of white liquid from a white bottle, presumably the developer, into the bowl, mixing it with the cream. Her eyes are lowered, focused on the mixing process. The background is a plain light gray wall. The lighting is consistent, brightly illuminating her actions. The colors are stark: black gloves and bowl, white liquids, against her dark hair and gray shirt.
0:16preparing hair for dye
The camera frames the woman in a medium close-up shot as she prepares her hair for coloring. Her hair is initially down, but she uses her gloved hands to pull it back and up, gathering it away from her face, exposing her roots. She wears a light gray t-shirt and black gloves. Her expression is still serious and focused. The background is a plain light gray wall. The lighting is soft and even. The color palette is neutral, with her dark hair and black gloves contrasting with the light gray shirt and background.
0:18applying dye to roots side
In a medium close-up, the woman is seen applying hair dye to her roots. She holds a white and colorful hair dye brush in her gloved right hand, using it to coat the hair around her temples and hairline with the white dye mixture. Her head is turned slightly to her left, revealing her profile, as she meticulously works on her hair. She wears a light gray t-shirt and black gloves. The background is a plain light gray wall. The lighting is bright and even, allowing clear visibility of the dye application process. The color palette includes the white of the dye and the colorful handle of the brush against her dark hair and black gloves.
0:20applying dye to roots front
The shot maintains a medium close-up on the woman as she continues applying hair dye. She is looking directly at the camera, using a colorful dye brush to apply the white hair color to the top of her head and hairline. Her gloved hands are actively working, ensuring even coverage. She is wearing a light gray t-shirt and black gloves. The background is a plain light gray wall. The lighting is consistent and bright. The primary action is the systematic application of the hair dye. The colors are mainly the white dye, the colorful brush handle, black gloves, and her dark hair, set against the light gray background.
0:22massaging dye into hair
This medium close-up shot shows the woman with her hair completely covered in the white hair dye mixture. She uses her black-gloved hands to gently massage the dye into her scalp and hair, ensuring thorough distribution. Her head is tilted slightly downwards and to the side, then she looks up at the camera with a neutral expression. Her hair is pulled back from her face, revealing her features, which are free of dye. She is wearing a light gray t-shirt. The background is a plain light gray wall. The lighting remains bright and even. The colors are predominantly the white dye, black gloves, and her dark hair, against the light gray of her shirt and the wall.
0:24hair dyed waiting
In a medium close-up, the woman is seen with her hair thoroughly covered in the white dye mixture, slicked back from her face. She looks directly at the camera with a neutral, slightly serious expression. Her left hand, still in a black glove, is held up to her chest, forming a loose fist, possibly indicating the waiting period for the dye to process. She is wearing a light gray t-shirt. The background is a plain light gray wall. The lighting is bright and frontal, emphasizing her face and the even coverage of the dye. The color palette is dominated by the stark white of the dye, black gloves, and her dark features, contrasted with the light gray background.
0:26post dye hair reveal
The scene concludes with a medium shot of the woman, now with her freshly dyed, shiny dark brown hair flowing down over her shoulders, styled with a middle part and face-framing layers. Her hair appears healthier and more vibrant than in the opening shot. She is wearing the same red t-shirt. She poses confidently, looking slightly to the side, occasionally running her fingers through her hair, which is noticeably glossier. The background is a plain light gray wall with a subtle white door, maintaining a consistent indoor setting. The lighting is soft and even, enhancing the shine of her revitalized hair. An overlay appears at the bottom of the frame with 'Shop SallyBeauty.com or your local Sally Beauty' in black text. The color palette is rich and warm, highlighting the deep brown of her hair and the bright red of her shirt.
