0:00opening question talking head A medium shot frames a male speaker against a vibrant, evenly lit orange background. He wears a charcoal grey short-sleeved t-shirt with a 'BRUNT' logo on the pocket and a black 'BRUNT' baseball cap. He has a short beard and mustache and maintains direct eye contact with the camera, initially displaying a neutral to slightly serious expression. His left arm is bent, hand making a thumbs-up gesture, then pointing towards himself, then moving downwards. Large, bold white text with a prominent red outline, reading 'WHY DID YOU START BRUNT?', is centrally overlaid on the screen, partially obscuring his chest and chin. The soft, even lighting highlights his features against the warm, monochromatic backdrop, setting an engaging and direct tone.
0:02split screen founder story atv This scene utilizes a split-screen format. The top frame presents a medium close-up of the male speaker from the previous scene, cropped from the chest up, against the same vibrant orange background. He is actively speaking and gesturing with his right hand, pointing with his thumb towards something off-screen. The bottom frame displays a wide shot of a group of seven men in casual attire, standing outdoors in a lush, green grassy area. Behind them, dense green trees and a bright, cloudy sky form the natural backdrop. Two large ATVs or UTVs are visible behind the group, suggesting an outdoor recreational activity. The men are posing for the camera, several pointing, and all appear to be smiling, conveying a sense of camaraderie and enjoyment. Large, bold white text with a red outline, 'PITTSBURGH, NEW HAMPSHIRE', is overlaid horizontally between the two frames, spanning the entire width of the screen.
0:05atv action shot mound A dynamic medium shot captures an ATV ascending a steep, uneven dirt mound. The driver, clad in a bright red jacket and a white full-face helmet, is visible atop the vehicle. The ATV's front wheels are prominent as it crests the peak, kicking up small clouds of dust and loose dirt into the air. The background is softly blurred, showing green trees and a bright, overcast sky, emphasizing the rugged outdoor environment. The shot effectively conveys motion and the challenging nature of the terrain, with a focus on the action of off-roading.
A low-angle medium shot depicts two ATVs navigating a muddy dirt path. The lead ATV, with its driver wearing a white helmet and a red jacket, is prominently featured, actively kicking up significant amounts of mud and dust as it moves forward. Slightly behind and to the right, a second ATV is partially visible, driven by an individual in a dark helmet and yellow jacket. The scene vividly conveys speed and the challenging conditions of off-road riding, with debris flying from the powerful tires. The background consists of blurred green foliage and a bright sky, typical of an outdoor, natural setting.
0:07muddy atv wheels close up An extreme close-up shot intensely focuses on the robust, knobby tires and the lower body of an ATV as it churns through thick, viscous brown mud. The mud is actively splashing and being forcefully displaced by the rotating tires, clearly illustrating the challenging and messy terrain. The natural lighting emphasizes the rough texture of the mud and the wet, dirty condition of the tires. The background is an indistinct blur of brown earth and hints of green, ensuring all attention remains on the intricate details of the wheels and the dynamic interaction with the mud. This shot highlights the durability of the vehicle's components.
0:09talking head gesturing A medium shot of the male speaker against a vibrant, evenly lit orange background. He is wearing a black 'BRUNT' t-shirt and cap, looking directly at the camera with an engaged and conversational facial expression. His hands are raised to chest height, actively gesturing with palms facing each other, as if explaining a concept or illustrating a point. The consistent soft, even lighting illuminates his face and upper body, ensuring clarity and focus on his delivery. His body language conveys a sense of animated discussion and passion for his subject.
0:10split screen founder story lake This scene is presented in a split-screen format. The top frame features a vintage-style, slightly grainy, handheld video clip of several young men playing in a shallow body of water near what appears to be a small, rudimentary boat. The men are laughing and moving around in the waist-deep water, with one playfully saluting towards the camera. A blurred wooden fence or structure is visible in the distant background. The bottom frame showcases the male speaker from Scene 1, cropped from the chest up, against the same vibrant orange background. He is looking directly at the camera, making small, subtle gestures with his right hand as he continues to speak, maintaining a serious yet engaged expression. The contrast between the candid, playful top frame and the direct, narrative bottom frame effectively illustrates the speaker's story.
0:13talking head explaining A medium shot of the male speaker continues against the vibrant, evenly lit orange background. He is dressed in a black 'BRUNT' t-shirt and cap, maintaining direct eye contact with the camera. His hands are initially clasped together at chest height, then he opens them slightly and gestures outwards as he speaks, conveying a thoughtful and explanatory tone. His facial expression is serious and focused, indicating a moment of reflection or deep thought in his narrative. The soft, even lighting continues to provide a clear and professional presentation of the speaker.
0:15split screen founder story friends This scene presents a split-screen view. The top frame shows a lively group of five men, mostly young adults, gathered outdoors in a sunny, grassy backyard setting. Green foliage and a fence are visible in the background. Several men are wearing 'BRUNT' branded hats or t-shirts, and some are holding beer bottles, smiling broadly, and making 'rock-and-roll' hand gestures as if posing for a selfie or group photo. The atmosphere is casual and convivial. The bottom frame features the male speaker from Scene 1, cropped from the chest up, against the vibrant orange background. He is looking directly at the camera with a serious yet engaged expression, his hands held out with palms up, as if in the middle of an explanation or discussion. The juxtaposition of the two frames highlights the social context of his story.
0:17talking head story climax A medium shot captures the male speaker against the vibrant, evenly lit orange background. He wears a black 'BRUNT' t-shirt and cap, maintaining direct eye contact with the camera. He is speaking animatedly, using both hands to gesture emphatically, often bringing them together and then spreading them apart, clearly conveying passion and emphasis in his narrative. His facial expression is determined and intensely focused, reflecting the climactic or pivotal point of his story. The soft, consistent lighting ensures his expressions and gestures are clearly visible, enhancing the emotional impact of his delivery.
0:22work boots walking silhouette A low-angle, medium close-up shot intensely focuses on a person's legs and feet, presented in silhouette against a softly lit, blurred background of green foliage. The individual is wearing dark, durable-looking pants and sturdy work boots, taking deliberate steps on what appears to be rough, natural ground. The silhouette effect starkly highlights the form and robust design of the boots and the purposeful act of walking, subtly implying outdoor work or exploration in a rugged environment. The minimal lighting creates a mysterious yet focused aesthetic.
0:24talking head referencing products A medium shot features the male speaker against the vibrant, evenly lit orange background. He is wearing a black 'BRUNT' t-shirt and cap, maintaining direct eye contact with the camera. His hands are open and spread apart, palms facing upwards, as if illustrating different options or items he is discussing. His expression is engaged and conversational, inviting the viewer to understand his points. The consistent soft, even lighting ensures his features and gestures are clearly visible, enhancing the communicative aspect of his presentation.
0:26close up talking head explaining A medium close-up shot focuses on the male speaker, framed from the chest up, against the familiar vibrant orange background. He wears a black 'BRUNT' t-shirt and cap. His facial expression is intensely focused and passionate as he speaks, his mouth slightly open, conveying the urgency and importance of his words. His eyes are fixed directly on the camera, establishing a strong connection with the viewer. His hands are either just out of frame or held close to his chest, making subtle, reinforcing gestures. The soft, even lighting subtly illuminates his face, emphasizing his passionate delivery.
0:29work boots on muddy equipment A close-up shot intensely captures a person's foot, clad in a sturdy brown work boot, stepping firmly onto the muddy, textured track of heavy construction equipment, likely an excavator. The boot itself is caked with dark brown mud, blending almost seamlessly with the equally soiled surface of the machinery. The natural lighting highlights the ruggedness of both the boot's material and the challenging industrial environment. The background is softly blurred, ensuring that the viewer's attention remains solely on the intricate details of the muddy boot and its interaction with the heavy equipment, conveying durability and hard work.
0:30work boot with sparks A dramatic close-up, low-angle shot focuses on a person's lower leg and foot, prominently featuring a tan work boot. The boot is standing firmly on a dark metal grate or textured industrial floor. Bright, golden sparks are falling dynamically onto and around the boot, indicating nearby activities such as welding or grinding. The lighting is intentionally dim, with the falling sparks providing the primary illumination and visual interest, creating striking highlights on the boot's surface. The background is dark and deeply out of focus, further enhancing the dramatic concentration on the boot and the active industrial environment.
0:32talking head concluding point A medium shot of the male speaker continues against the vibrant, evenly lit orange background. He wears a black 'BRUNT' t-shirt and cap, maintaining direct eye contact with the camera. His hands are initially clasped together at chest height, then he opens them slightly as he speaks, conveying a thoughtful and conclusive tone. His facial expression is serious and determined, suggesting he is making a final, important point or summarizing his argument. The consistent soft, even lighting ensures his features and gestures are clearly visible, reinforcing the weight of his words.
0:34split screen founder story boots display This scene employs a split-screen format. The top frame shows the male speaker from Scene 1, cropped from the chest up, against the same vibrant orange background. He is actively speaking directly to the camera, gesturing with his left hand extended outwards. The bottom frame displays a wide shot of a neatly arranged collection of various 'BRUNT' work boots, insoles, and other footwear accessories laid out on a light-colored, short-pile carpeted floor. The boots are clean and presented in different styles and colors (brown, black), showcasing the product range. In the blurred background, a white cooler and some storage bins are faintly visible, suggesting a casual office-like or home setting where product development or display might occur.
0:35split screen outdoor equipment and team selfie This scene is presented in a split-screen format. The top frame shows a wide shot of a white ATV and a white UTV parked side-by-side on a vibrant, manicured green lawn. The vehicles are positioned in front of a picturesque backdrop of lush autumn trees, displaying a rich palette of red and orange foliage under a bright sky. The setting is natural and appealing. The bottom frame captures a group selfie of six men, including the founder, in what appears to be a busy workshop or garage. The background is filled with various tools, shelving, and signage, including a neon 'NEON' sign, indicative of an industrial or DIY environment. The men are all smiling and looking directly at the camera, conveying a sense of teamwork, camaraderie, and shared purpose.
0:37talking head conclusion call to action A medium shot of the male speaker against the vibrant, evenly lit orange background. He wears a black 'BRUNT' t-shirt and cap, looking directly at the camera. He is speaking with strong conviction, using broad and expressive hand gestures to emphasize his points and convey determination. As he concludes, he brings his hands together in a decisive and conclusive manner. His facial expression is determined and enthusiastic, reflecting a sense of accomplishment and anticipation for the future. The soft, even lighting continues to illuminate his face and upper body, reinforcing the emotional weight and sincerity of his final message.
0:41boot toe cap extreme close up An extreme close-up shot meticulously focuses on the textured toe cap and precise stitching of a work boot. The material of the toe cap appears dark and highly durable, possibly a reinforced rubber or synthetic blend, featuring a distinct geometric pattern that suggests enhanced protection. The stitching around the toe cap is crisp, uniform, and robust, emphasizing quality craftsmanship. The boot itself is subtly lit, creating soft highlights that accentuate its construction details against a dark, shallow-depth-of-field background, drawing immediate attention to this key feature of the footwear.
0:42boot with smoke reveal A close-up shot features a single tan work boot with dark laces, standing upright on a flat, light-colored surface. Wisps of white smoke or mist gracefully swirl around the boot, partially obscuring and then dramatically revealing its form as it slowly rotates. The lighting is theatrical and dramatic, emanating from above and behind, creating striking highlights and deep shadows that enhance the boot's rich leather texture. The background is intentionally dark and out of focus, ensuring all visual attention is drawn to the boot's elegant reveal and detailed craftsmanship. The slow rotation allows for a full appreciation of its design.
0:43work boot on display A medium shot elegantly displays a single brown leather work boot, featuring dark laces and a distinct light-colored sole. The boot is positioned horizontally on a textured black metal rack, which shows subtle white paint splatters, suggesting a workshop or industrial artistic context. The boot is presented side-on, meticulously showcasing its profile, robust construction, and material details. The background is dark and softly out of focus, possibly an industrial setting, which subtly contributes to a rugged yet refined aesthetic, allowing the boot to be the central focus of the composition.
0:44work boot outdoor setting A medium shot captures a single tan leather work boot, complete with brown laces and a thick, light-colored sole, resting directly on a textured, possibly concrete, ground surface. The background features a distressed concrete wall adorned with vibrant, colorful graffiti, including streaks of red and blue, suggesting an urban or industrial outdoor environment. The boot is well-lit, making its clean appearance and material textures stand out distinctly against the grittier, more artistic background. This juxtaposition highlights the boot's durability and style in a real-world, rugged context.
0:45cowboy style work boot A medium shot presents a single brown, pull-on style work boot, distinctly resembling a cowboy boot in its silhouette, featuring a dark, durable sole. The boot is resting on a dark, textured ground surface. The background is softly blurred, hinting at an indoor industrial or workshop setting with indistinct shapes and machinery. The boot is effectively lit from the side, emphasizing its smooth leather texture, the clean lines of its design, and its robust construction, suggesting both style and practicality within a working environment. The focus is entirely on the boot's unique blend of traditional and functional aesthetics.
0:46brunt logo end card The scene displays a solid black screen with the 'BRUNT' logo prominently featured in the center. The logo consists of the word 'BRUNT' rendered in bold, black, uppercase letters, distinctly enclosed within a striking red, hexagonal, house-like shape. The logo is static, sharply defined, and cleanly presented against the plain black background, serving as a clear and impactful brand identifier. The minimalist design ensures maximum focus on the brand mark.
