0:00kitchen discussion vitamins A medium shot captures a woman and a young man in a modern, bright kitchen. The woman, positioned on the right, wears a black collared shirt and blue jeans, holding a light blue and green 'First Day' vitamin container. She actively speaks and gestures with her hands, engaging with the camera. On the left, a young man, dressed in a black t-shirt and light grey sweatpants, is preparing salad. He initially holds slices of bread, then uses tongs to serve salad onto a small white plate, and later eats from his plate with a fork. A large white bowl filled with green salad is centrally placed on a black and white checkered placemat on a warm wooden countertop. The background features crisp white kitchen cabinets with sleek black handles, a large white farmhouse sink, and a window revealing lush greenery outside. A stylish black and white vase with white and red flowers sits on the far left. The lighting is bright and even, suggesting a well-lit indoor environment. The overall color palette combines natural wood tones, clean white, and vibrant greens and reds from the food and flowers. Text overlays appear throughout, highlighting key spoken phrases. The camera remains static, maintaining a steady eye-level perspective.
0:23kitchen multivitamin routine A medium shot focuses on the woman in the same bright kitchen setting. She stands slightly further back from the wooden countertop, her left hand pointing directly towards the camera as she delivers her message. In her right hand, she holds a clear plastic container filled with finely chopped green vegetables, which she is adding to a light pink bowl of pasta salad. The pasta salad, already featuring diced carrots and other colorful vegetables, is positioned prominently on the checkered placemat. The 'First Day' vitamin container is clearly visible on the placemat to her left. The background remains consistent, showcasing the clean white kitchen cabinets, the white farmhouse sink, and the window looking out to greenery. The lighting is uniformly bright and inviting. A text overlay, 'That's why we added First Day Kids Multivitamin into our routine', is displayed at the bottom of the screen, reinforcing her statement. The camera maintains a static, eye-level view.
0:27product detail showcase A dynamic close-up shot focuses intently on the 'First Day Kids THE MULTI' vitamin container, held firmly by the woman's right hand. The container itself is brightly colored in light blue and green, featuring prominent text such as 'NO JUNK' and a series of informational icons that illustrate its benefits. A vibrant image of fresh raspberries adorns the label, suggesting natural ingredients. The background is softly blurred, providing a subtle hint of the kitchen countertop and sink area, maintaining context while drawing full attention to the product. A portion of the woman's arm and her blue jeans are visible on the right side of the frame, grounding the product in a human context. Her fingernails are painted a dark, glossy shade. Informative text overlays appear successively on screen, emphasizing key product features: '21 organic superfoods', '9 key vitamins', and 'without a bunch of unnecessary junk'. The lighting is bright and direct, optimally illuminating the product details as the camera executes a slow, deliberate zoom-in, enhancing the viewer's focus on the product's attributes.
0:34product benefits discussion A medium shot returns to the woman in the kitchen, where she continues to articulate the benefits of the 'First Day' vitamins. She holds the light blue and green container in her left hand, while her right hand is active with gestures, underscoring her points about the product's quality. She specifically emphasizes that the vitamins are free of common allergens and are made with pectin rather than gelatin, even pointing to the label on the container for visual reference. In the foreground, the pink bowl of pasta salad, still featuring colorful vegetables, and a clear container of chopped green vegetables are visible on the wooden countertop. The background maintains the familiar setting of white kitchen cabinets, the farmhouse sink, and the window, ensuring continuity. The lighting remains consistently bright and inviting. Several text overlays appear on screen, reinforcing her spoken words with phrases like 'top 9 allergens', 'pectin instead of gelatin', 'real ingredients', and 'filling the gaps that food can miss'. The camera remains static, keeping the focus on the woman's presentation.
0:48product availability call to action This medium shot captures the woman still in the bright kitchen, holding the 'First Day' vitamin container in her left hand. In her right hand, she delicately holds a fork laden with food from the pink pasta salad bowl, which she is bringing towards her mouth. She looks directly at the camera with a pleasant, encouraging smile. The pink bowl of pasta salad is prominently featured in the foreground on the wooden countertop, positioned next to the vitamin container and a clear plastic container filled with chopped carrots. The background consistently displays the white kitchen cabinets and sink area, maintaining the familiar setting. Informative text overlays appear: first, 'First Day is now available at Target', followed by a compelling offer, 'It's buy one get one free'. The lighting is bright and warm, creating an inviting atmosphere. The camera remains static, allowing the viewer to absorb the information and the offer clearly.
0:50product gummies close up This scene is a rapid montage of three distinct close-up, overhead shots, showcasing different 'First Day' gummy vitamins. The perspective is directly from above, looking down into blue cylindrical containers. The lighting is bright and even across all shots, enhancing the visibility and appeal of the gummies against a light, neutral surface. The hand featured is consistent across all three sub-shots.
First (00:50-00:51), red, berry-shaped gummy vitamins fill a blue container, with a hand hovering to the left. A text overlay reads '3-in-1 Probiotic'.
Second (00:51-00:52), the scene transitions to orange, spherical gummy vitamins within another blue container, with the same hand still present. The text overlay shifts to 'Calming Magnesium'.
Third (00:52-00:53), the final shot reveals dark red/brown, multi-shaped gummy vitamins inside a blue container, again with the familiar hand nearby. This shot features the text overlay ''No Junk' Multi' and a 'NO JUNK' badge, along with smaller text detailing 'NO FAKE SUGARS', 'NO ARTIFICIAL COLORS', 'NO FILLERS', and 'NO FADS'. This quick sequence effectively highlights the variety and specific benefits of each gummy type.
A pristine white background serves as the canvas for the iconic red Target bullseye logo, which is perfectly centered in the frame. The logo is sharply rendered, comprising a solid red outer ring, a clean white inner ring, and a distinct solid red center dot. The visual is minimalist and impactful, utilizing stark white and vibrant red to immediately convey brand recognition. The lighting is bright and even, ensuring the logo stands out clearly and crisply. There are no other elements or distractions in the frame, focusing entirely on the brand emblem. The camera is static, holding this simple yet powerful image.
0:54end card product offer The video concludes with a polished advertisement end card set against a soft light blue and white gradient background, evoking a fresh and clean aesthetic. The main visual features three distinct 'First Day' vitamin containers, representing different product lines: 'Women', 'Kids', and 'Teens'. They are strategically arranged in a visually appealing row, with various fresh, colorful fruits—including vibrant sliced peaches, bright red raspberries, and a juicy sliced grapefruit—artfully scattered around their bases. The containers are clearly labeled with the 'First Day' logo and specific product information, rendered in vivid colors. Dominating the top of the screen is large, inviting text in blue font that reads, 'Real results you can taste & feel.' At the bottom, a bold red banner serves as a prominent call to action, displaying 'Buy 1 Get 1 Free at Target' in contrasting white font. The overall design is clean, bright, and highly appealing, specifically crafted to emphasize the health benefits and promotional offer of the products. The lighting is bright and studio-like, ensuring the products and text are highlighted with professional clarity. The camera is static, presenting a final, persuasive image to the viewer.
