0:00product application close up A very tight close-up shot focuses on a person's hands. The hands, adorned with tattoos on the knuckles and fingers, are reaching into a small, cylindrical metal tin with a white label, extracting a small amount of a light grey, pasty hair product. The lighting is bright and even, highlighting the texture of the product and the details of the tattoos. The background is blurred and dark, suggesting an indoor setting without specific details. Text overlay "It just hydrates and" appears in white, centrally positioned. The camera is static, providing a clear and stable view of the action. The overall color palette is muted with greys, whites, and skin tones, emphasizing the product and the hands.
0:01barber applying product medium A medium shot captures a male barber meticulously applying hair product to a client's head. The client, also male, is seated in a barbershop chair, with his back mostly to the camera, facing slightly to the right. The barber stands behind him, leaning in, with his tattooed arms visible. He wears a dark t-shirt and glasses, and has short, light-colored hair. The background consists of a bright white brick wall and exposed wooden ceiling beams, suggesting a contemporary barbershop aesthetic. Bright, diffused overhead lighting illuminates the scene, creating clear visibility. Text overlay "nourishes your hair." is displayed in white, slightly below the center. The camera remains static.
0:02barber styling hair close up A close-up shot focuses intently on the client's dark, wavy hair and the barber's hands as they expertly work the styling product through it. The client's face is partially visible in profile on the left side of the frame, looking forward, revealing a neutral expression. The barber's right hand, heavily tattooed with dark ink and adorned with a prominent silver watch with a dark face, is raking through the client's hair, ensuring even distribution and styling. The hair appears damp and well-defined, showing its natural wave pattern. The background is softly blurred with bright, diffused light, indicating an indoor setting. Text overlay "Makes it feel" appears in white, positioned centrally. The camera is static, capturing the intricate details of the styling process.
0:03hair styling fingers close up An extremely close-up shot magnifies the detail of the barber's fingers as they meticulously style sections of the client's dark, wet, wavy hair. The focus is specifically on the fingers working around the side and back of the client's head, with the client's ear and a small portion of his neck visible on the right. The fingers are delicately separating and lifting the hair strands, enhancing the natural wave and volume. The lighting is soft and even, emphasizing the texture of the hair and the precision of the fingers. The background is a soft blur of light and warm, indistinct tones from the barbershop interior. Text overlay "You don't feel like" is prominently displayed in white. The camera remains static, capturing the intricate, detailed work.
0:04barber finishing styling medium A medium close-up shot from the side captures the barber's hands in the final stages of styling the client's dark, wavy hair. The barber's heavily tattooed hand, wearing a large silver watch, is seen raking through the top and side of the client's head, perfecting the style. The client's face is partially visible in profile on the left, looking forward with a calm expression. The hair is now well-defined, damp, and appears to have increased volume and texture. The background is softly blurred, showing warm, diffused light emanating from overhead fixtures and a glimpse of a wooden ceiling beam, maintaining the barbershop ambiance. Text overlays "there's product" and subsequently "And you don't need" appear in white, sequentially. The camera is static, focusing on the refined styling process.
0:06client reveal walking A medium shot captures the male client in a brightly lit, modern interior space. He walks casually into the frame from the right, then turns his head to face the camera directly, briefly acknowledging the viewer. He sports dark, neatly styled wavy hair, appearing natural and full. He is dressed in a plain black long-sleeved crew-neck t-shirt. The background features a crisp white brick wall and, on the left, a large, vibrant green monstera plant, adding a touch of organic color. A white architectural column or door frame is visible on the right. The lighting is consistently bright and even, casting subtle shadows and highlighting the clean aesthetic. Text overlay "a lot of the product," is visible in white. The camera is static.
0:07client static gaze A medium close-up shot presents the male client facing directly towards the camera, showcasing his perfectly styled dark, wavy hair. His face is clean-shaven, and he maintains a calm, neutral, and confident expression, making direct eye contact with the viewer. He is wearing a simple black crew-neck t-shirt. The background is a bright white brick wall, behind which a minimalist white circular wall clock is faintly visible, with its hands positioned around 2:40. The lighting is soft, even, and natural, illuminating his features without harsh shadows. Text overlay "just a little goes" appears in white, slightly below his chin. The static camera emphasizes his composed presence and the result of the hair styling.
0:08client turning away A medium close-up shot captures the male client from the back as he slowly turns his head away from the camera, revealing the full texture and style of his dark, wavy hair. His hair, having been styled, appears voluminous and natural. He is wearing a plain black crew-neck t-shirt. The background features a bright white brick wall with a prominent, large minimalist white wall clock, showing numerical markers from 1 to 12. The clock's hands indicate a time around 2:40. The lighting is bright and clean, consistent with the previous scenes. Text overlay "a long way" is displayed in white. The static camera provides a clear view of the hair's back profile and the bright setting.
0:09product beauty shot An overhead, static beauty shot prominently features the 'GLACIAL CLAY POMADE HIGHLAND' product. Two circular white metal tins are positioned against a dark, textured grey surface. One tin is closed, showcasing its minimalist label with black text and a golden deer head logo. The label clearly states 'GLACIAL CLAY POMADE', 'SUSTAINABLY CRAFTED', 'HIGHLAND', 'BOULDER, COLORADO', along with 'LOW SHINE' and 'MEDIUM HOLD' details. The second tin, identical in design, is open, revealing the smooth, light grey, pasty product inside. The lighting is soft and even, creating subtle highlights on the metal and product, enhancing its premium appearance. The dark background provides strong contrast, making the white packaging and golden logo stand out.
