0:00gallery wall intro
A static medium shot frames a meticulously arranged gallery wall, featuring various framed artworks against a dark gray wall. In the immediate foreground, to the left, a light gray sofa with light pink and fuchsia throw pillows is partially visible, along with a section of a dark orange knitted blanket. A small, dark table on the right holds an ornate white teacup with intricate dark blue patterns, resting on a matching saucer. An orange notebook with a white pencil is also on the table. A vibrant pink tulip is partially visible in the extreme foreground, out of focus, adding a pop of color. The overall lighting is soft and even, highlighting the diverse collection of artworks. The 'Michaels Custom Framing' logo is displayed at the top center of the frame. A white caption box with rounded corners, reading 'We get you ...', is centered at the bottom.
0:02woman unboxing frame
A medium close-up shot focuses on a young Black woman with short, dark, curly hair. She is seated comfortably in a textured orange armchair, meticulously unwrapping a framed artwork from protective brown paper. The artwork itself is a vibrant illustration of yellow lemons with blue leaves on a dark blue background, encased within a shimmering gold frame. The woman wears a genuine, bright smile, her eyes fixed on the artwork she is revealing. Her attire consists of a dark purple chunky knit sweater over a black dress adorned with a subtle floral print. A gold watch is visible on her left wrist, alongside several delicate gold bracelets. Her feet, clad in stylish leopard print sneakers with white laces, are partially visible in the lower part of the frame. The background subtly shows a gray wall and a light-colored, patterned rug. Text overlays appear sequentially: 'and we make frames just for you' from 3300ms to 4800ms, followed by 'using only the best materials' from 5800ms to 7800ms.
0:07woman hanging frame
A medium shot captures the young Black woman from a slightly rear-right perspective as she carefully positions the gold-framed lemon artwork onto the gallery wall. The dark gray wall behind her is already adorned with a diverse array of framed pieces, including a prominent black and white photograph of a bridge, an abstract artwork with blue and white swirls, and other stylized illustrations, all varying in size and frame style. She is wearing the same dark purple sweater, cinched at the waist with a thin black belt, over her black floral dress. Her right hand supports the bottom of the frame while her left hand is near the top, making final adjustments to its placement. A white caption box, 'in hundreds of styles and colors', with a small framed picture icon, is positioned at the bottom center of the frame.
0:09gallery wall reveal pan and admire
The camera executes a slow, deliberate pan from right to left, showcasing an impressive and expanded gallery wall against a dark gray backdrop. The wall is now densely populated with an eclectic mix of framed artworks, ranging from a large, impactful black and white photograph of the Brooklyn Bridge to an intricate abstract floral piece, a classic bust drawing, a modern map of New York, and a unique artwork resembling a vinyl record with colorful, swirling clouds. Small, modern potted plants in white wall-mounted holders are subtly integrated into the arrangement. The 'Michaels Custom Framing' logo remains visible at the top of the frame. The lighting is soft and consistent throughout the pan. Around the 14-second mark, the same young Black woman from previous scenes enters the frame from the right, seen from behind, and stands admiring the beautifully curated gallery wall, her head tilted slightly, observing her handiwork. A white caption box, 'Get your gallery going.', is prominently displayed at the bottom center of the frame.
