0:00product close up moving The scene opens with a dynamic close-up shot focused on the lid of a 'Highland Glacial Clay Pomade' tin. The camera is very close, showing the white lid with its prominent black deer logo and yellow sun graphic, along with 'HIGHLAND' text. The product is slightly tilted and moving, suggesting it's being handled. A blurry finger is visible at the very top of the frame. The lighting is soft and even, highlighting the product details against a light, out-of-focus background. The overall impression is one of product introduction and hands-on interaction.
0:01scooping product onto palm An extreme close-up shot focuses on a person's hand, specifically the palm and fingers. The skin shows natural texture and fine lines. A small, irregular lump of light grey, clay-like product is being scooped from an unseen container onto the center of the palm. The lighting is bright and even, casting minimal shadows and emphasizing the texture of both the skin and the product. The background is completely out of focus, highlighting the action of product application. The color palette is muted, dominated by skin tones and the light grey of the product.
0:02applying product to fingers This is an extreme close-up on a person's hands. One hand holds a small amount of the light grey, clay-like product, while the fingers of the other hand, adorned with a delicate ring, rub the product between them. The focus is sharp on the product and the action of spreading it, with the background being an indistinct blur of light and dark tones. The lighting is soft, emphasizing the tactile nature of the product and the hands. The quick, purposeful movement suggests preparation for application, possibly to hair. The color palette is natural, featuring skin tones and the grey product.
0:03stylist talking head A medium close-up shot features a woman speaking directly to the camera. She has vibrant, wavy reddish-brown hair with bangs and fair skin, appearing to be in her 30s or 40s. She wears a dark sleeveless top, revealing intricate tattoos on her arms. A small nose ring is visible. Her expression is calm and confident, with a slight smile. The background is a softly lit, warm-toned salon interior with a large, blurry piece of decorative furniture or art. A white graphic overlay identifies her as 'Emily, Master Stylist, HAUS Salon' with a small deer logo. The lighting is soft and flattering, creating a warm and inviting atmosphere.
0:06hand holding product tin A close-up shot focuses on a man's hand holding an open, round tin of 'Highland Glacial Clay Pomade'. The tin is silver with a white lid, and the grey, clay-like product is visible inside. The hand has a natural, slightly tanned skin tone. The background is dark and out of focus, making the product and hand stand out prominently. The lighting is soft and even, highlighting the texture of the hand and the product. The scene emphasizes the product's packaging and contents.
0:07products on shelf A medium shot displays a selection of 'Highland' hair care products arranged neatly on a clear glass shelf. In the foreground, two small silver tins of 'Glacial Clay Pomade' are visible, reflecting the light. Behind them, two white and yellow boxes are prominently featured: 'GLACIAL CREAM' and 'THE WASH', both with the distinctive black deer logo and 'HIGHLAND' branding. The background is a soft, warm blur, suggesting a salon or retail environment. The lighting is bright and clean, emphasizing the product packaging and their unified brand aesthetic. The color palette primarily consists of white, yellow, black, and silver.
0:09scooping and transferring product An extreme close-up shot focuses on two hands. One hand holds an open, silver tin of 'Highland Glacial Clay Pomade' (partially visible). The fingers of the other hand, which have small, faded tattoos on the knuckles, are shown scooping a generous amount of the light grey, clay-like product from the tin and then transferring it to the palm of the hand holding the tin. The lighting is bright and direct, highlighting the fine details of the skin texture and the consistency of the product. The background is a soft, out-of-focus beige, keeping the attention entirely on the action of product preparation. The scene clearly demonstrates the texture and ease of use of the product.
0:11stylist with client A medium shot captures a young woman with long, dark hair, seated in a salon chair, smiling with her eyes closed, looking content. Behind her stands a woman with red, curly hair (Emily, the stylist) who is gently touching and styling the client's hair by lifting sections from the roots. The background features a large window with a dark frame, providing natural light, alongside some blurred salon elements. The lighting is soft and bright, creating a positive and professional atmosphere. The interaction suggests a relaxed client experience.
0:11man styling hair smiling A close-up shot of a man's head, captured from a slightly side profile. He has neatly styled, dark brown hair slicked back and a well-groomed beard. He is smiling broadly, revealing white teeth, and looks happy and confident. His hand briefly touches the side of his hair near his temple. The background is a clean, plain white, which accentuates his features and the texture of his hair. The lighting is bright and even, casting minimal shadows and providing a fresh, clean aesthetic. The color palette is neutral with his dark hair and beard contrasting against his fair skin and the white background.
0:14man adjusting hair A close-up shot, from a side profile, focuses on a man's head as he adjusts his hair. He has short, dark brown hair with a neat side part, styled slightly upwards. His hand is visible, running through his hair near his temple, demonstrating a natural styling motion. His gaze is directed downwards and to the side, suggesting he's looking into a mirror just out of frame. The background is a soft, out-of-focus light grey wall. The lighting is even and gentle, highlighting the texture of his hair and his focused expression. The scene conveys a sense of personal grooming and attention to detail.
0:17scooping product from tin A tight close-up shot focuses on a person's hands. One hand holds an open, round, white tin of product, while the index finger of the other hand scoops a portion of the light grey, clay-like product from the tin. The person is wearing a cozy, light-colored knitted sweater and blue jeans, partially visible in the blurred background, suggesting a casual, personal setting. The lighting is soft and warm, emphasizing the product's texture and the hands' gentle action. The color palette is muted, featuring natural skin tones, the grey product, and the soft textures of the clothing.
0:18woman styling bun side A medium close-up shot from behind a woman's head. Her blonde hair, streaked with lighter highlights, is pulled back into a sleek, low bun. Her hands are visible, gently smoothing the sides of her hair and tucking stray strands towards the bun. The movement is careful and precise, aiming for a polished look. A blurred reflection of her face is faintly visible in a mirror in the background, along with subtle hints of a light-colored interior. She is wearing small gold hoop earrings and what appears to be a dark top. The lighting is soft and even, highlighting the smooth texture of her hair.
0:19woman bun finished A close-up shot from behind showcases the back of a woman's head, focusing on her neatly styled blonde hair. The hair, with visible highlights, is pulled into a sleek, low bun at the nape of her neck. Her hands are no longer in the frame, indicating the styling is complete or nearing completion. The background is a soft, light-colored blur, emphasizing the clean lines of the hairstyle. The lighting is gentle, highlighting the smooth texture and shine of her hair. The color palette is dominated by blonde and light browns, creating a clean and elegant feel.
0:20hand picking up product tin A close-up shot shows a hand reaching down to pick up a 'Highland Glacial Clay Pomade' tin from a dark, glossy surface, likely a countertop. The tin is white with a prominent black deer logo and yellow sun graphic, and 'HIGHLAND' text is clearly visible. The hand has a natural skin tone and appears to be masculine. The background is a dark, out-of-focus surface, making the white tin stand out. The lighting is soft and diffuse, creating a clean and focused image of the product being handled. The action suggests initiating the use of the product.
0:22scooping large amount product An extreme close-up shot focuses tightly on two hands. One hand holds an open, silver tin of grey clay pomade, while the fingers of the other hand are deeply embedded in the product, scooping out a substantial amount. The product has a thick, pliable texture, forming a distinct mound on the finger. The hands are fair-skinned and appear clean. The background is completely out of focus, emphasizing the direct interaction with the product. The lighting is bright and even, highlighting the texture and quantity of the product being taken. The color palette is simple, with skin tones and the light grey of the pomade.
0:23man smiling at camera A close-up shot features a man with a dark beard and dark, slightly wavy hair, looking directly into the camera. He has light-colored eyes and a fair complexion. A subtle, friendly smile plays on his lips, and he briefly touches his hair near his ear. He is wearing a casual grey t-shirt. The background is a soft, out-of-focus light grey, creating a clean and intimate setting. The lighting is even and soft, making his features appear approachable and natural. The scene conveys a sense of satisfaction and confidence in the product's results.
0:24stylist applying product from behind An over-the-shoulder shot captures the back of a man's head, showing his short, neatly cut hair with faded sides. A person's hand, holding some product, approaches his head from the back, ready for application. The background is a blurred salon environment, with hints of mirrors and various salon tools. The lighting is bright and professional, typical of a salon setting. The focus is on the client's head and the stylist's hand, emphasizing the hands-on application of the product in a professional context.
0:25overhead product application An overhead shot directly above a man's head, showing the crown and top portion of his short, dark hair. A hand is seen pressing down and gently working a product into the top of his hair. The hair on the sides is very short, showcasing a clean fade. The background is bright and softly blurred, suggesting a salon or barbershop setting. The lighting is even and direct from above, highlighting the texture of the hair and the motion of product application. The angle provides a clear view of how the product is being distributed and styled.
0:26stylist styling client hair A close-up shot, looking over the shoulder of a male client, focuses on the top of his head. His short, dark, textured hair is being styled by the hands of a stylist, whose blurry face, glasses, and beard are visible in the background. The stylist's fingers are working the product into the client's hair, scrunching and lifting it to create volume and definition. The background is a warm, out-of-focus blur of salon lights and equipment. The lighting is bright and localized to the hair, emphasizing the detailing of the style. The scene highlights the expert application of the product.
0:27product tin hero shot A close-up shot features a hand holding a 'Highland Glacial Clay Pomade' tin. The white tin, with its prominent black deer logo, yellow sun graphic, and detailed product information like 'SUSTAINABLY CRAFTED', 'LOW SHINE', 'MEDIUM HOLD', 'BOULDER, COLORADO', is rotated slightly to present its full label to the camera. The hand, with natural skin tone, gently holds the product, making it the central focus. The background is a dark, out-of-focus blur, ensuring all attention is on the product packaging and branding. The lighting is soft and even, making the text and graphics clear and easy to read. The overall impression is a clear, professional presentation of the product.
