0:00problem folic acid The scene opens with a close-up, high-angle shot focusing on a small, dark brown glass bottle labeled 'FOLIC ACID tablets'. A fair-skinned hand, visible from the wrist up, uses two fingers to carefully remove a single white oval pill from the bottle's opening. The bottle's white screw-off cap rests on the light gray countertop to the left. To the right of the bottle, several translucent yellow-orange gel caps are scattered on the surface. A bold red diagonal line, indicating 'no' or 'do not use', is superimposed over the 'FOLIC ACID' label, emphasizing its negative portrayal. The entire scene is desaturated, rendered in black and white, creating a stark and serious mood. A blue text overlay at the bottom reads: 'About 40% of kids can't absorb folic acid'. The camera remains static throughout this short segment.
0:02dna mutation explainer This scene features a digitally animated, three-dimensional double helix structure, representing DNA, rotating slowly against a clean, light gray background. The helix is rendered in a translucent, light blue-green hue, giving it a scientific and ethereal quality. The rotation is smooth and deliberate, drawing attention to its complex form. The lighting is soft and even, highlighting the intricate spirals without harsh shadows. A blue text overlay appears at the bottom, stating: 'because of the MTHFR gene mutation', providing context to the previous scene's problem. The overall color palette is cool and sterile, reinforcing the scientific explanation. There is no visible camera motion, only the animation of the DNA model.
0:04narrator personal story The scene transitions to a medium close-up shot of a young adult female, likely in her 30s, speaking directly to the camera. She has long, wavy brown hair with lighter highlights, framing her face, and light-colored eyes. She wears a casual, light pink and white striped t-shirt. Her expression is earnest and relatable, conveying a personal connection to the topic. The background is a brightly lit kitchen, with white cabinetry, a wooden shelf holding various kitchenware, and a small plant. The lighting is soft and natural, suggesting a home environment. A blue text overlay at the bottom states: 'I know that runs in our family'. Her body language is open and engaging. The camera is static, focusing entirely on her speaking.
0:05multivitamin aisle A wide shot displays a brightly lit supermarket aisle, fully stocked with a variety of supplements and vitamins on multiple shelves. The products are colorful, predominantly in green, orange, and white packaging. The shelves are neatly organized, extending into the background, creating a sense of abundant choice. The lighting is overhead fluorescent, typical of a retail environment, casting bright, uniform light on the products. A blue text overlay at the bottom reads: 'most multivitamins still use folic acid', reinforcing the problem presented earlier. The camera moves with a slow, steady vertical pan, scanning the shelves from bottom to top, as if a shopper is looking for products. This shot highlights the prevalence of the 'problem' ingredient in the market.
The scene presents a close-up, slightly high-angle shot of a hand holding the 'first day' Kids Multi + Superfoods product. The cylindrical container is light blue with a vibrant yellow and green wavy design. The 'first day' logo is prominent at the top. The product is held upright, showcasing its front label and colorful design. The hand, with fair skin and light pink manicured nails, holds the container firmly, positioning it centrally in the frame. The background is a soft, indistinct light gray surface, likely a countertop, with subtle bokeh. The lighting is bright and even, highlighting the product's packaging. A blue text overlay at the bottom states: 'but First Day doesn't', introducing the solution. The camera is static.
0:09kids with product The camera captures a medium shot of three children seated around a light-colored, possibly marble, kitchen island or table. The child on the left, a boy with curly brown hair and glasses, is casually dressed in a striped t-shirt and appears to be chewing something. The middle child, another boy with dark curly hair and a beige t-shirt, is actively interacting with the 'first day' product container, pouring gummies onto the table. The child on the right, a girl with long brown hair and a floral dress, observes. In the background, a warm, homey kitchen and living area are visible, with wooden furniture, a piano, and a large green plant, indicating a comfortable family setting. The lighting is bright and inviting. A blue text overlay at the bottom reads: 'I've been giving my kids First Day'. The camera is static, capturing a natural, candid moment.
0:11narrator explains methylfolate This is a direct continuation of the talking head shot from earlier, featuring the same young adult female, likely in her 30s, with long, wavy brown hair and highlights, and light eyes, wearing a light pink and white striped t-shirt. She maintains eye contact with the camera, her expression confident and informative. The kitchen background with white cabinetry and wooden shelves remains consistent. The lighting is bright and even. A blue text overlay at the bottom explains: 'they use methylfolate which all kids can actually process'. Her body language is steady, with slight hand gestures to emphasize her points. The camera is static, ensuring full attention on the narrator's explanation.
A close-up, high-angle shot focuses on a fair-skinned hand, likely female, with light pink manicured nails, carefully pouring several 'first day' gummies from a small blue silicone cup into another container or onto a surface (partially out of frame). The gummies are star and sun-shaped, in shades of orange and reddish-brown. A red apple and other indistinct fruits are visible in the soft-focus background, suggesting natural ingredients. The lighting is bright and clear, highlighting the detail of the gummies and the hand. A blue text overlay at the bottom declares: 'JUST TWO GUMMIES', emphasizing the dosage. The camera is static, providing a clear view of the product being dispensed.
0:16carrots ingredient The scene shows a close-up, low-angle shot of vibrant orange carrots growing in dark, rich soil. Their green leafy tops extend upwards, creating a lush, natural environment. The carrots are partially exposed from the ground, showing their rough, earthy texture. The background is a soft blur of more carrot plants, suggesting a large field or garden. Natural light illuminates the scene, enhancing the bright colors of the carrots and greens. A blue text overlay at the bottom states: 'naturally colored with carrots', linking the natural ingredient to the product's appearance. The camera is static, focusing on the fresh, wholesome image of the carrots.
0:17blackcurrant ingredient A close-up shot focuses on a dense cluster of shiny, deep purple-black blackcurrants, many still attached to their small stems. The berries are plump and appear wet, with reflections of light on their smooth surfaces, suggesting freshness. The background is a soft, dark blur of more berries, filling the frame with a rich, uniform color. The lighting is soft but emphasizes the natural gloss of the fruit. A blue text overlay at the bottom reads: 'blackcurrant and red bell pepper', identifying another key ingredient. The camera is static, providing an intimate look at the natural component.
0:19red bell pepper ingredient The scene features a close-up shot of a single, vibrant red bell pepper, positioned upright with its bright green stem facing upwards. The pepper has a smooth, glossy skin and perfect contours. It sits on a clean, white surface, possibly a cutting board. In the soft-focus background, other colorful fruits and vegetables are visible, including oranges and a pale green cabbage, adding to the theme of fresh produce. The lighting is bright and natural, accentuating the rich red and green colors of the pepper. A blue text overlay at the bottom reiterates: 'blackcurrant and red bell pepper', concluding the ingredient showcase. The camera is static, offering a clean and appealing view of the vegetable.
0:20narrator sugar content Returning to the talking head shot, the young adult female, with long brown hair and highlights, wearing a light pink striped t-shirt, is again speaking directly to the camera from her kitchen. Her expression is articulate and informative, maintaining a friendly demeanor. The kitchen background is consistent. The lighting is bright and even. A blue text overlay at the bottom highlights: 'just 2 grams of organic cane sugar'. She makes a subtle hand gesture to emphasize her point. The camera is static, keeping the focus on her confident delivery of product details.
0:22product certifications The scene opens with a close-up of a hand holding the 'first day' Kids Multi + Superfoods product, displaying its front label. The cylindrical container is light blue with yellow and green accents. The hand, with fair skin and manicured nails, slowly rotates the product to reveal the side label, which features several certification icons. These icons include 'clean label certified', 'no artificial sugars', 'gluten-free', 'vegan', 'non-GMO', and 'free from top nine allergens'. The background is a soft, blurred domestic setting, with a floral arrangement and a candle holder faintly visible, suggesting a home environment. The lighting is bright and clear, ensuring the text and icons are legible. A blue text overlay appears incrementally, listing: 'NO ARTIFICIAL SWEETENERS', 'and they're free from gelatin, gluten, GMOs, synthetic dyes, fake flavors, and the top 9 allergens'. The camera slowly pans with the product's rotation, focusing on the details of the labels.
0:28kids eating gummies A medium shot captures four children around a light-colored kitchen island. The three boys, seen earlier, are on the left, while a young girl with long brown hair in a yellow top is on the right. The boy in the center is pouring gummies from the 'first day' container onto the table. The girl on the right is picking up and eating a gummy, looking up at the camera with a satisfied expression. The boy on the far left with glasses is still observing. The background shows a warm living space with wooden furniture, a piano, and plants, enhancing the family atmosphere. The lighting is bright and cheerful. A blue text overlay at the bottom states: 'made with a blend of 21 organic superfoods and nine key vitamins'. The camera is static, observing the children's engagement with the product.
0:33gummies and produce A close-up, high-angle shot features a fair-skinned hand, likely female, holding two 'first day' gummies (a star and a sun shape) in the palm of the hand. The gummies are orange and reddish-brown. The hand is positioned over a rustic wooden bowl filled with a colorful array of fresh fruits and vegetables, including spinach, orange slices, strawberries, and blueberries. A plant in a brown pot is partially visible in the upper left background. The lighting is bright and natural, emphasizing the freshness of the produce and the natural composition of the gummies. A blue text overlay at the bottom reads: 'when they're getting the nutrients they actually need', linking the gummies to real nutrition. The camera is static, offering a visually appealing comparison.
The scene shows a medium close-up of a young boy with curly brown hair and glasses, wearing a brown and white striped t-shirt. He is seated at a wooden desk, focused intently on a worksheet or book, holding a yellow pencil in his right hand and writing. The background is a softly blurred home interior, featuring a light-colored couch and framed pictures on the wall. Natural light fills the scene, highlighting his concentration. A blue text overlay at the bottom states: 'this can help with focus and learning', directly associating the product with cognitive benefits. His body language suggests deep concentration. The camera is static, capturing this moment of quiet study.
A close-up shot focuses on a toddler with light blonde hair, wearing a green long-sleeved shirt and an amber necklace, seated at a wooden table. The child is picking up food, possibly a tomato from a small salad on a plate, with small fingers and bringing it to their mouth, showing a slightly messy but eager approach to eating. Another young girl is visible in the soft-focus background, partially obscured. The plate contains quinoa, cucumbers, and cherry tomatoes. The lighting is bright and warm, creating a cozy atmosphere. A blue text overlay at the bottom says: 'as well as emotional regulation and sleep', indicating broader developmental benefits. The camera is static, capturing an intimate moment of the child's mealtime.
0:40narrator money back guarantee The scene returns to the talking head shot of the young adult female, with long brown hair and highlights, wearing a light pink striped t-shirt, speaking directly to the camera from her kitchen. Her expression is reassuring and confident, engaging the viewer. The kitchen background is consistent. The lighting is bright and even. A blue text overlay at the bottom reads: 'if you're nervous to try something new they offer a 45 day money back guarantee'. She uses a slight head tilt and hand gesture to emphasize her point. The camera is static, maintaining focus on her trustworthy delivery.
0:44final product shot A close-up, front-facing shot displays the 'first day' Kids Multi + Superfoods product, held upright by a fair-skinned hand with manicured nails. The cylindrical container is light blue with yellow and green wavy patterns, and the 'first day' logo is clearly visible at the top. The product is positioned against a clean, softly lit white background, possibly a wall or counter, which creates a bright, minimalist aesthetic. The lighting is soft and diffused, emphasizing the product's clean design. A blue text overlay at the bottom concludes: 'so give them a try I think you'll love them as much as we do', encouraging purchase. The camera is static, providing a clear and inviting view of the product.
0:47end card call to action The final scene is a vibrant, animated end card with a bright teal-green background. A single 'first day' Kids Multi + Superfoods container is initially centered, appearing to rotate slowly. It is then joined by a second container, and several colorful star and sun-shaped gummies (red, orange, yellow) float and spin around the two containers, creating a playful and dynamic visual. The 'first day' logo is prominent on the containers. White text at the top declares: 'Daily nutrition CAN be delicious!' Below the product, smaller white text reads: '9 vitamins + 21 superfoods blend'. At the very bottom, a large blue rectangular button with a white shopping cart icon and 'Shop Now' text appears, serving as a clear call to action. The lighting is even and bright, designed for a cheerful and engaging close. All elements are digitally animated, with no camera movement as it is a motion graphic.
