0:00unboxing recipe cards
The scene opens with a close-up, slightly overhead shot of a person's hands holding multiple recipe cards above an open Home Chef meal kit box. The box is made of brown cardboard with a black label on the side featuring the 'Home Chef' logo (a fork and knife within a house silhouette) and 'Gordon Ramsay' in a script font. On the front panel of the box, a monochrome portrait of Gordon Ramsay is printed. The background is softly blurred, showing an indoor setting with a window letting in natural light from the upper right. The hands are manicured with light-colored nail polish. The recipe cards prominently display a 'Culinary Collection' header and a mouth-watering image of a steak sandwich with fries. White text overlays the video: 'THESE are Gordon's five-star meals made EASY!'. The camera is static, focusing on the action of revealing the cards.
0:02placing box kitchen
A medium shot captures a pair of hands carefully placing a Home Chef meal kit box onto a dark, sleek kitchen counter. The box, identical to the previous scene with the Home Chef and Gordon Ramsay branding and portrait, is centered in the frame. In the background, a modern kitchen is visible, featuring a gray patterned tile backsplash, stainless steel appliances including a range with red knobs, and white cabinets. The lighting is bright and even, highlighting the clean lines of the kitchen. White text overlays the video: 'THESE are Gordon's five-star meals made EASY!'. The camera remains static, providing a clear view of the product being set down.
0:03woman receiving box doorstep
A medium-wide shot shows a smiling woman opening her front door to retrieve a Home Chef meal kit box from her doorstep. She is positioned slightly to the left, bending down to pick up the box. The entryway features a dark grey welcome mat with a geometric pattern, and the exterior of the house has dark siding. The interior visible through the open door shows a bright, modern living space. Natural light streams in from outside, creating a welcoming atmosphere. The woman expresses joy and excitement as she receives the package. White text overlays the video: 'Gordon Ramsay's five-star meals... delivered to your door!'. The camera is static, capturing the full action of the delivery.
0:06unboxing kitchen
A medium shot frames a cheerful woman in a modern kitchen as she excitedly unboxes a Home Chef meal kit. She is positioned behind a large brown cardboard box, similar to those seen previously, with the 'Home Chef' logo and Gordon Ramsay's face. The kitchen features a dark countertop, a sleek stainless steel range hood, and a gray textured tile backsplash. Overhead lighting illuminates the scene, creating a bright and clean look. The woman smiles broadly as she tears open the top of the box, then reaches inside to pull out the recipe cards. An animation of five stars with a shimmering effect briefly appears above her right shoulder. White text overlays the video: 'These meals are selling out FAST'. The camera is static, focusing on the unboxing experience.
0:08close up box kitchen
A close-up shot focuses on the Home Chef meal kit box as it sits on a dark kitchen counter. The box displays the 'Home Chef' logo and the monochrome portrait of Gordon Ramsay on its front and side panels. In the background, parts of a modern kitchen with a grey patterned tile backsplash and stainless steel appliances are visible, slightly out of focus. The lighting is bright and even, casting subtle shadows that define the box's edges. No direct human interaction is seen. White text overlays the video: 'These meals are selling out FAST'. The camera is static, highlighting the product itself.
0:09woman showing recipe cards
A medium shot shows the same cheerful woman from previous scenes, now holding up two recipe cards and smiling widely, seated behind the Home Chef box on a dark kitchen counter. She is looking to the left of the frame, showcasing the cards. The background features a modern kitchen with a gray textured tile backsplash and a stainless steel range hood. Bright, overhead lighting creates a lively atmosphere. White text overlays the video: 'and here's why:'. The camera is static, capturing her presentation of the recipes.
0:10overhead ingredients reveal 1
An overhead shot shows a dark wooden cutting board centered on a dark countertop in a modern kitchen. A pair of hands meticulously places various fresh ingredients onto the board. Initially, two large russet potatoes are placed, followed by four pieces of ciabatta-like bread, then small white bowls containing a dark sauce and a white dip. Finally, a small bowl of bright red cherry tomatoes and another bowl of fresh green arugula are added. The kitchen background is softly blurred, showing glimpses of stainless steel appliances. The lighting is bright and even, highlighting the colors and textures of the fresh ingredients. White text overlays appear sequentially: 'These meal kits come with everything you need', then 'Pre-measured', and 'Pre-portioned'. The camera is static, providing a clear top-down view.
0:13woman showing recipes kitchen
A medium shot captures the cheerful woman in her kitchen, holding up two recipe cards and smiling widely, positioned behind an open Home Chef meal kit box. The box has the 'Home Chef' logo and Gordon Ramsay's face. The kitchen background features a stainless steel range hood, dark countertops, and a gray textured tile backsplash, all well-lit by overhead lights. Text overlays appear: 'Pre-measured', 'Pre-portioned', and 'Step-by-step'. The woman's expression is one of genuine excitement, emphasizing the ease and quality of the meals. The camera is static, focusing on her positive interaction with the product.
0:16close up recipe cards
A close-up shot focuses on a person's hands holding and pointing to two recipe cards. The cards are fanned out, showcasing detailed images of cooked meals, specifically the 'Idiot-Proof Steak Sandwich'. The cards feature a 'Culinary Collection' header, 'Home Chef' and 'Ramsay' logos, and a QR code. Text on the card highlights details like 'Easy' difficulty and '6 DAYS' shelf life. A woman's finger points directly at the image of the steak sandwich. The background is a blurred view of a modern kitchen. The lighting is bright and even, making the food images appear vibrant. White text overlays the video: 'you can get meals like the Idiot-Proof Steak Sandwich with tomato relish and chimichurri aioli'. The camera is static, emphasizing the recipe details.
0:19overhead ingredients reveal 2
An overhead shot displays a dark wooden cutting board on a dark countertop, on which various meal kit ingredients are being arranged. A hand, wearing a rust-colored long-sleeved top, places a reddish-purple shallot. The board is already populated with items: two russet potatoes, ciabatta bread, small white ramekins with sauces, a bowl of fresh green arugula, a bowl of red cherry tomatoes, and a bowl of raw diced beef. There are also small bowls with seasoning blends. The background shows a blurred modern kitchen. Bright, even lighting illuminates the fresh, colorful ingredients. White text overlays the video: 'Idiot-Proof Steak Sandwich'. The camera is static, providing a clear, detailed top-down view of the ingredients.
0:21placing box with gordon overlay
A medium shot shows a pair of hands carefully placing a Home Chef meal kit box onto a dark kitchen counter. The box prominently features the 'Home Chef' logo on a black panel and a monochrome portrait of Gordon Ramsay on its front. The background reveals a modern kitchen with a gray textured tile backsplash and a stainless steel range hood, all softly blurred. Bright, even lighting illuminates the scene. A circular inset image of Gordon Ramsay's smiling face appears in the top left corner, adding a personal touch. White text overlays the video: 'These are meals Gordon swears by, so you KNOW they're tasty'. The camera is static, focusing on the product placement and branding.
0:23phone app demonstration
An overhead close-up shot focuses on a person's hands interacting with a smartphone displaying the Home Chef app interface. The phone, encased in a rose gold or bronze-colored case, is held over a dark, reflective kitchen counter. The app shows 'GORDON'S FIVE-STAR MEALS MADE EASY' at the top, along with various meal options, including 'Ramsay's Creamy Dijon Chicken'. The hands, with neatly manicured nails and a light polish, scroll through the options. The background is a softly blurred kitchen setting. The lighting is bright and direct, highlighting the phone screen and hands. White text overlays the video: 'But they're also having an incredible deal!'. The camera is static, demonstrating the user interface.
0:25woman on kitchen counter
A medium shot captures the cheerful woman in her kitchen, smiling directly at the camera with her hands resting on the Home Chef meal kit box. She is positioned behind the box, which sits on a dark kitchen counter. The kitchen background features a stainless steel range hood and a gray textured tile backsplash, creating a modern and clean aesthetic. Bright, overhead lighting illuminates her face and the product. White text overlays the video: 'For a limited time'. The camera is static, emphasizing her positive endorsement of the product.
0:27meal collage animation
This dynamic scene features a collage of three artfully plated meals, presented vertically in three distinct, slightly overlapping frames that slide into view from left and right against a dark blue background. The lighting highlights the vibrant colors and textures of the food, creating an appetizing presentation. The meals change rapidly, showcasing a variety of dishes: one with white rice and a rich stew, another with roasted chicken, potatoes, and greens, and a third with a large burger and fries. White text overlays at the top read 'Gordon Ramsay's five-star meals', which then changes to '$4.99/serving'. Soft shadows are cast by the meal frames, adding depth to the composition. The camera is static, but the visual elements are highly animated.
0:31doorstep delivery deal
A high-angle shot captures a pair of hands picking up a Home Chef meal kit box from a dark grey welcome mat on a doorstep. The box is identical to previous scenes, featuring the 'Home Chef' logo and Gordon Ramsay's portrait. The background shows the light-colored concrete steps and the dark exterior of the house. Natural light illuminates the scene evenly. White text overlays the video: 'Gordon Ramsay's five-star meals', then '$4.99/serving', and finally '+FREE shipping'. This scene re-emphasizes the convenience and value of the service. The camera is static, maintaining a consistent perspective on the delivery.
0:34final promo screen
This is a static promotional screen with a split background: the left side is a dark blue, and the right side features a dynamically changing image of a plated meal. At the top left, large white text reads 'Get Gordon Ramsay's Five-Star Meals' with an animated five-star rating below it, followed by 'Without the Stress'. Below this, the price '$4.99/serving' and '+Free Shipping' are displayed in white and red. In the bottom center, a bust shot of Gordon Ramsay in his chef's whites is prominently featured. The 'Home Chef' logo and 'Gordon Ramsay' signature are also present at the bottom. The meal image on the right smoothly transitions between various appetizing dishes: a stir-fry, pasta with sauce and a dollop of cheese, and a chicken breast with vegetables and potatoes. The lighting is strong, emphasizing the food and text. The overall color palette is dark blue, white, red, and the natural colors of the food. The scene serves as a strong call to action.
