0:00cardigan on hanger intro
A close-up shot focuses on a white, ribbed, oversized cardigan hanging from a black hanger. The cardigan is made of a soft-looking knitted material with prominent vertical ribbing. A white paper tag with 'Quince' in black text is attached to the collar, along with a blank price tag hanging from a string. The background consists of a plain light grey wall on the left and a black industrial-style pipe garment rack on the right, from which the cardigan hangs. The lighting is bright and even, highlighting the texture of the fabric. The overall color palette is minimalistic, dominated by white, black, and grey. Overlayed on the video is white text in a black speech bubble: 'The cardigan everyone borrows... and never returns'. The camera is static.
0:01woman putting on cardigan
A medium shot captures a young adult woman, seen from the waist up, in a modern, well-lit apartment. She is wearing a white ribbed tank top and loose-fitting blue jeans. She holds the white, ribbed cardigan, which was previously on the hanger, up in front of her as if to put it on, then slips her arms into the sleeves. Her back is partially turned to the camera, and she is looking towards a large floor-to-ceiling window on the right side of the frame, which offers a bright, slightly overexposed view of a city skyline. A white cylindrical column runs vertically through the center-left of the frame. On the far left, a decorative, ornate silver-framed mirror reflects a subtle hint of the room. The lighting is bright and natural, coming primarily from the large windows. The dominant colors are white, blue, and light grey. The text 'The cardigan everyone borrows... and never returns' remains displayed. The camera is static.
0:02woman adjusting cardigan and posing
This medium shot continues to feature the young adult woman, now fully wearing the white ribbed cardigan over her white tank top and blue jeans. She is standing with her back partially to the camera, initially adjusting the cardigan around her shoulders and neckline. She then turns slightly, running her hand through her hair and then smoothly adjusting the sleeves, showcasing the oversized fit and soft texture of the garment. She moves naturally, indicating comfort and ease in the clothing. The setting remains the same: a modern apartment with large floor-to-ceiling windows on the right, a white cylindrical column, and a decorative mirror on the left. Bright natural light illuminates the scene, creating soft shadows. The color palette is dominated by whites, blues, and light greys, with the city visible outside the window. Overlayed on the video is white text in a black speech bubble: 'This is the 100% Organic Cotton Oversized Cardigan from Quince'. The camera is static.
0:06medium close up cardigan fit
A medium close-up shot focuses on the woman's upper body and back, highlighting the fit and texture of the white ribbed cardigan. She is slightly turned away from the camera, looking towards the right, and her right hand is gently resting on the back of her head, adjusting her bun, while her left hand is visible near her waist. This pose emphasizes the oversized nature of the cardigan and its soft, flowing material. The background is a plain light wall, suggesting an interior setting with bright, diffused lighting that creates subtle highlights on the ribbed fabric. The color palette is predominantly white and light grey. Overlayed on the video is white text in a black speech bubble: 'It's a perfect oversized fit that goes with everything'. The camera is static.
0:08full body mirror selfie standing
A wide shot shows the young adult woman from head to toe, standing in front of the large floor-to-ceiling windows. She holds a light-colored smartphone up to cover her face, as if taking a mirror selfie, reflecting the trend of content creation. She is wearing the white ribbed cardigan, a white ribbed crop top, and loose-fitting blue jeans. The cardigan is open, revealing the crop top underneath. Her left hand is subtly tucked into one of the cardigan's pockets. The apartment interior has a light wooden floor and the aforementioned large windows with a city view. The lighting is bright and natural. The color palette is composed of whites, blues, and warm wood tones. The text 'It's a perfect oversized fit that goes with everything' remains displayed. The camera is static, capturing the full outfit and setting.
0:09close up cardigan cuff
A close-up shot focuses on the ribbed cuff and sleeve of the white cardigan, with a hand lightly touching the fabric. The background is a blurred view of a dark wooden floor, indicating a low-angle perspective. The detailed texture of the ribbed knit is clearly visible, suggesting softness and quality. The lighting is bright and even, highlighting the white color of the cardigan. The dominant colors are white and dark wood tones. Overlayed on the video is white text in a black speech bubble: 'You can layer it over jeans for a comfy, casual look'. The camera is static.
0:11cardigan on hanger styling text
This medium shot is a direct re-use of the opening shot, featuring the white, ribbed, oversized cardigan hanging from a black hanger against a light grey wall and a black pipe garment rack. A 'Quince' brand tag and a blank price tag are visible on the collar. The bright, even lighting emphasizes the clean, simple aesthetic and the detailed ribbing of the fabric. The overall color palette remains minimalist, with white, black, and grey tones. The critical difference is the text overlay, which now reads: 'You can layer it over jeans for a comfy, casual look'. The camera is static.
0:12woman tied cardigan mirror selfie
A medium shot of the young adult woman standing, again holding her light-colored smartphone to cover her face as if taking a mirror selfie. She is wearing the white ribbed cardigan, but this time she has tied the front panels loosely at her waist, creating a different silhouette over her white ribbed crop top and loose-fitting blue jeans. This styling demonstrates the cardigan's versatility. The setting is the same bright apartment with large floor-to-ceiling windows and a light wooden floor. Bright natural light floods the scene. The color palette is dominated by whites, blues, and warm wood tones. Overlayed on the video is white text in a black speech bubble: 'Or pair it with a dress for brunch with friends'. The camera is static.
0:14close up cardigan and jeans
A close-up shot focuses on the mid-section of the young adult woman, specifically on the white ribbed cardigan tied at her waist, and the upper part of her loose-fitting blue jeans. Her hands are crossed and resting over the tied cardigan, emphasizing the fabric and styling. The background is a blurred mix of the light wooden floor and the large window, indicating a bright, airy environment. The natural light creates soft highlights on the white cardigan and the denim. The color palette is clean, with whites, blues, and warm browns. The text 'Or pair it with a dress for brunch with friends' remains displayed. The camera is static.
0:16woman sitting mirror selfie
A medium wide shot shows the young adult woman sitting elegantly on the light wooden floor, with her legs crossed and slightly tucked. She is seen from a slightly elevated angle, holding her light-colored smartphone to her face, appearing to take a mirror selfie. She is dressed in the white ribbed cardigan (open), a white ribbed crop top, and loose-fitting blue jeans. Her posture is relaxed and comfortable, demonstrating the versatility of the cardigan even while seated. The background features the large floor-to-ceiling windows on the right, showcasing a city view, and a plain light wall on the left. The lighting is bright and natural. The dominant colors are white, blue, and warm wood tones. Overlayed on the video is white text in a black speech bubble: 'Only $50, but it looks like $200'. The camera is static.
0:19woman standing with bag mirror selfie
A wide shot displays the young adult woman standing again, holding a small, light-colored, soft-structured handbag in her left hand, and her light-colored smartphone in her right hand to cover her face, as if taking a mirror selfie. She is dressed in the white ribbed cardigan (open), a white ribbed crop top, and loose-fitting blue jeans. She is also wearing light-colored ballet flats. Her stance is confident and poised, highlighting the complete outfit. The setting is the same modern apartment, with large floor-to-ceiling windows on the right revealing a city view, a white cylindrical column in the mid-ground, and a decorative mirror on the far left. The lighting is bright and natural. The color palette consists of whites, blues, and warm wood tones. Overlayed on the video is white text in a black speech bubble: 'Get your new favorite sweater today!'. The camera is static.
0:22black screen transition
The scene transitions to a solid, dark charcoal grey or black screen, serving as a visual break or transition between the product demonstration and the brand's outro. There are no visual elements, text, or discernible lighting. The color is uniformly dark. The camera is static.
0:23quince brand outro
A full-screen display features the brand logo 'Quince' in a stylized, elegant serif font, rendered in a warm, muted orange color against a dark charcoal grey or black background. The letters are bold and well-spaced. After a brief moment, a rectangular button appears centered below the logo, also in the same warm muted orange color, with white text 'SHOP NOW' indicating a call to action. The overall aesthetic is clean, sophisticated, and minimalist. The lighting is digital and even. The camera is static.
