0:00Apple One intro
A medium shot centrally features the Apple One logo against a pristine, solid white background. The iconic Apple symbol on the left is rendered with distinct horizontal layers of vibrant colors: red, orange, yellow, green, and blue, creating a visually appealing, multi-hued effect. To the right, the word "One" is presented in a sleek, bold, black sans-serif typeface, maintaining Apple's signature minimalist aesthetic. The lighting is bright and even, casting no shadows, which enhances the clean, modern, and inviting atmosphere. The overall composition is simple yet striking, designed to highlight the brand.
0:01Text overlay subscription tagline
This scene features two distinct lines of text appearing sequentially, centered against a solid white background. First, "The all-in-one subscription" fades in and out, followed immediately by "for everyone in your family," also in bold black sans-serif font, fading in and out. Both phrases are presented in the same modern, clean, black sans-serif typeface, consistent with Apple branding. The bright, even lighting of the white background creates a high-contrast and easy-to-read visual. The rapid appearance and disappearance of the text emphasize conciseness and key messaging.
0:03Apple services list
The scene presents a vertical list of six Apple services, each preceded by the black Apple logo, against a clean white background. The services listed are "Music," "Fitness+," "tv+," "News+," "Arcade," and "iCloud+," all rendered in a bold, black sans-serif font. The text is aligned to the left and centered vertically on the screen. The elements appear to fade in or drop into place rapidly from the top. The lighting is uniform and bright, characteristic of Apple's aesthetic, ensuring maximum readability and a crisp presentation. The simple black and white color scheme maintains focus on the listed services.
0:04Apple Music montage
This scene dynamically showcases various music-related graphics, implying the breadth of Apple Music. Initially, a central square album cover featuring a man with a beard and beanie, labeled "RAP LIFE RADIO" in yellow text, is prominently displayed. Then, five more square graphics rapidly animate around it, surrounding the "Apple Music" logo. These include a woman with wild hair, a disco ball character, and other diverse music-related imagery, all appearing as album art or promotional visuals. The background is pure white. The animation is fast, with elements zooming and rotating slightly into place, conveying energy and variety. Lighting is bright and even.
0:05Apple Fitness plus workout
This scene features three people actively engaged in a fitness workout, displayed within a horizontally oriented screen or device mockup, against a clean white background. The main screen shows three individuals: a woman in the center in a black tank top and bright yellow shorts performing jumping jacks, a man on the left in a magenta t-shirt and grey shorts doing lunges, and a woman on the right in a light green top and grey shorts also performing jumping jacks. They are in a modern gym setting with a light wood paneled wall, exercise mats, and dumbbells visible. The "Apple Fitness+" logo is prominently overlaid in white in the center of this screen. As the main screen becomes prominent, three smaller, stacked cards (presumably other workout options) slide in from the bottom. The lighting is bright and studio-like, highlighting the active subjects.
0:08Apple TV plus montage
The scene features three distinct video clips vertically stacked, representing content from Apple TV+, set against a white background. The central clip is a horizontal screen displaying two women, one with short reddish-brown hair in a floral shirt and another with long dark hair in a burgundy top, laughing and dancing in what appears to be an office setting with numerous papers and boards on the wall. The "Apple tv+" logo is overlaid in white. Above this, a clip shows a vibrant, orange, muppet-like creature with large eyes, surrounded by colorful, whimsical stage elements. Below the central clip, another clip features the back of a person with blonde hair wrapped in a white towel, looking over a bright blue swimming pool, implying a serene setting. The clips quickly stack and then unstack, creating a dynamic visual showcasing diverse TV+ content.
0:09Apple News plus content
This scene transitions from a close-up of a fork holding pasta to a dynamic display of various magazine covers, all against a white background, representing Apple News+. Initially, a fork filled with pasta (linguine or spaghetti) topped with bacon, greens, and cheese is held up against a dark, smoky background, with steam rising from it, emphasizing culinary content. This shot rapidly transitions to a carousel of magazine covers, including "WIRED" and "Prevention," rotating and fanning out like physical magazines. The "Apple News+" logo is displayed in white at the top left of the screen. The lighting shifts from dramatic, with soft highlights on the food, to bright and even for the magazine covers. The overall impression is one of diverse, engaging editorial content.
0:10Apple Arcade game character
This playful scene features a 3D animated Hello Kitty character floating upwards, supported by a bunch of colorful balloons, against a bright, stylized white background with fluffy white clouds. Hello Kitty wears blue overalls with a yellow and orange striped shirt and her signature red bow on her left ear. She has closed eyes, conveying a sense of serene happiness as she ascends. The balloons are red, green, yellow, blue, and purple, tethered to her. The word "Arcade" appears behind her as she floats. The overall lighting is soft and diffuse, creating a cheerful and whimsical atmosphere. The animation implies upward movement and lightheartedness.
0:12Apple iCloud plus photo grid
This scene is a vibrant collage of photographs and icons, organized into a dynamic grid, showcasing the capabilities of Apple iCloud+. The central "Apple iCloud+" logo is displayed prominently in black. Surrounding it are various square and rectangular photo frames, each displaying a different image. These images include a person bending backwards on green grass under a blue sky, people running on a beach, a close-up of hands holding flowers, a person lying in a field of yellow flowers, children playing with a ball, and a person's hands touching shadows. Below, two icons, a cellular signal strength icon and an envelope icon, subtly imply connectivity and communication. A date "Tuesday 12" is also visible in one of the photo frames. The overall impression is one of cherished memories and seamless digital life. The background is white, ensuring the colorful images pop.
0:13Apple One outro
A medium shot centrally features the final "Apple One" logo against a pristine, solid white background. Unlike the introductory logo, this version is entirely monochromatic; the Apple icon is solid black, matching the bold, sans-serif "One" text positioned to its right. The logo maintains its signature clean and modern aesthetic. The lighting is bright and even, casting no shadows, creating a sharp, crisp, and conclusive visual. This static display serves as a clear branding statement, bringing the video to a definitive close.
