0:00Product unveiling group wide
A wide shot in an industrial workshop setting, capturing five individuals gathered around a table. A person in the foreground, whose torso and arms are visible, is pulling a silvery-grey fabric off an object on the table, revealing part of a red object beneath. Three people stand behind the table, their expressions are a mix of anticipation and curiosity. On the left, a man in a light grey button-up shirt looks on. Next to him, a woman with glasses and a messy bun, wearing a black long-sleeved top, smiles faintly. To her right, another woman with curly dark hair and a black square-neck top observes intently. A fourth person, mostly obscured on the far right, is also present. The background features industrial machinery, metal surfaces, and exposed pipes, indicating a manufacturing or workshop environment. Overhead fluorescent lighting casts an even, bright glow. The dominant colors are industrial greys, with the new red product peeking through, and the silver grey fabric. The text "3, 2, 1!" is overlaid in white at the bottom center.
0:01Product unveiled reaction medium
A medium shot focusing on the red coffee machine now fully unveiled on a wooden tabletop, surrounded by three people. The machine, a compact, rectangular design in vibrant red with a black top panel and silver accents, is centrally placed. On the left, the man from the previous scene, still in his grey shirt, leans forward, his mouth wide open in an "O" shape, eyes bright with excitement. He gestures slightly with his right hand. To his right, a woman with glasses, wearing a black long-sleeved top, stands with a wide smile, her eyes sparkling, and her hands clasped. The third person's face is mostly out of frame on the far right, but a hand is visible. The background is slightly blurred but shows reflections of industrial elements and metallic surfaces, consistent with the workshop setting. Bright overhead lighting continues, creating some reflections on the machine's surface. The dominant color is the striking red of the machine, contrasted with the neutral grey of the man's shirt and the black top of the woman. The atmosphere is joyous and surprised.
0:05Sahand talking head
A medium close-up shot of Sahand Hajizadeh, a man speaking, positioned slightly off-center to the left. He looks towards the right side of the frame with a thoughtful, conversational expression, his lips parted as if mid-sentence or just finishing a thought. He is wearing a black collared jacket over a white t-shirt. The background consists of large, multi-pane windows, suggesting an urban or office setting, letting in soft, diffused natural light that illuminates his face. The overall lighting is bright and even. A white text overlay on the bottom left corner introduces him as "SAHAND HAJIZADEH" and "FOUNDER + ROASTER, BROWN BARISTA COFFEE EDUCATOR AND CONTENT CREATOR." The color palette is primarily neutral, with his dark clothing and the white background text contrasting against his skin tone.
0:06Red coffee machine static
A medium close-up shot of a vibrant red coffee machine, identical to the one unveiled earlier, resting on a white countertop. The machine is predominantly red with a black top surface and sleek silver accents, including a shiny cylindrical portafilter holder and a long, slender steam wand on the right. The "FELLOW" logo is visible on a silver plate on the front. The lighting is warm and directional, coming from the upper right, casting soft shadows on the beige, textured wall behind the machine and creating a subtle highlight on its glossy surface. The background wall has a textured, possibly stucco or concrete, appearance in a muted beige tone. The overall color palette is warm reds, blacks, silvers, and beige. The text "was really vibrant," is overlaid in white at the bottom center of the frame.
0:08Red coffee machine with person kitchen
A slightly wider shot of the same red coffee machine, now situated in what appears to be a modern kitchen setting. The machine is on a stainless steel or metallic countertop, with a red mug and other kitchen items blurred in the background. The lighting is more dramatic and moody compared to the previous scene, with strong directional light from the left casting sharp shadows and highlighting the machine's red and silver surfaces. The background wall is a textured, muted grey or beige, possibly concrete, with warm light patches. The scene has a sophisticated, minimalist aesthetic. Briefly, a person's torso and arm, wearing a rust-colored long-sleeved top, enters the frame from the right, reaching towards the machine, suggesting interaction. The text "and was something that I would really like, love to have in my kitchen." is overlaid in white at the bottom center.
0:11Portafilter attachment close up
A dramatic close-up shot focusing on the portafilter of the red coffee machine being attached. The shot shows the shiny, cylindrical, silver portafilter holder from the machine's top, with "FELLOW" subtly embossed on its surface, and a hand (wearing a dark sleeve) gripping the wooden handle of a portafilter as it locks into place. The background is dark and blurred, accentuating the metallic sheen of the machine parts. Strong, warm directional light from the left creates distinct highlights and shadows, giving the scene a premium and professional feel. The base of the machine, with its black drip tray and grid, is visible at the bottom. The color palette is dominated by dark tones, with contrasting silver and the warm brown of the portafilter handle.
0:15Espresso extraction extreme close up
An extreme close-up shot capturing the precise moment of espresso extraction. The camera is positioned directly beneath the portafilter, looking upwards as a rich, dark brown stream of espresso, topped with a thick, golden-brown crema, pours out in a single, perfectly formed stream. The metallic, grimy-looking underside of the portafilter basket is visible at the top of the frame. The lighting is dim and warm, highlighting the texture and color of the coffee, with some reflections on the wet metal surfaces. The background is completely out of focus, emphasizing the liquid. The dominant colors are the deep browns and golden hues of the espresso, contrasting with the dark, metallic tones.
0:17Product reveal final shot
A static, medium shot presenting the red Fellow espresso machine front-and-center, akin to a product hero shot. The machine is a sleek, rectangular unit in vibrant red, with a black top panel, featuring a silver cylindrical portafilter holder on the left, a chrome steam wand on the right, and a subtle circular button/dial on the lower left of the front panel. A clear glass is placed upside down on the black top panel, adding a subtle detail. The background is dimly lit and out of focus, with soft, warm light playing on textured surfaces, possibly concrete or a similar material. This lighting scheme emphasizes the machine's premium design and materials, creating a sophisticated and somewhat mysterious ambiance. White text overlay "FELLOW" with a bow-tie logo, and "ESPRESSO SERIES 1" are prominently displayed in the center. The dominant colors are the striking red of the machine, contrasted with blacks, silvers, and warm, muted background tones.
