0:00coffee product showcase stirring
This medium shot features a black bag of "CAFE OLÉ by H-E-B GROUND MEDIUM ROAST BREAKFAST BLEND" coffee prominently on the left side of the frame, resting on a light brown, wooden cutting board or table. To its right is a light cream-colored ceramic mug filled with dark brown coffee. Scattered coffee beans are visible on the cutting board in front of the coffee bag. The background is a soft-focus, vibrant green outdoor environment, likely a field or hill under natural daylight, suggesting freshness and natural ingredients. The lighting is bright and natural, casting soft shadows, highlighting the textures of the coffee bag and ceramic mug. The color palette is earthy with greens, browns, and creams, accented by the deep black of the coffee bag and the rich brown of the coffee. Text overlays appear sequentially: "100% ARABICA BEANS" from 0:00-0:04, then "100% DELICIOUS FLAVOR" from 0:04-0:08, and finally "BET WE JUST MADE YOUR MORNING" from 0:08-0:13. A hand frequently enters the frame from the right to stir the coffee with a small wooden spoon.
0:13logo reveal
This scene maintains the same medium shot composition as the previous scene, featuring the black coffee bag, scattered coffee beans, and the cream-colored mug with coffee on a wooden surface, all against a blurred green outdoor background. However, the overall scene darkens slightly, and a large, white, stylized "olé" logo with coffee bean-like swirls, accompanied by the text "CAFE Olé by H-E-B" in white, appears centered over the entire shot. The background elements are still visible but become less prominent due to the darkening and the overlay. The lighting is now subdued, focusing attention on the brand logo.