0:00model white vest front
A medium shot frames a model from the chest down to the upper thighs, slightly positioned off-center to the left. The model wears a pristine white sleeveless waistcoat with a V-neck and a row of five small, light-colored buttons down the front, paired with matching white denim jeans featuring prominent dark stitching around the seams and pockets. The background is a plain, brightly lit white wall, suggesting an outdoor or studio setting under harsh, direct sunlight from the front-right, creating soft shadows on the left side of the vest and subtle outlines on the wall. The overall color palette is minimalistic, dominated by whites and light greys, conveying a clean and modern aesthetic. White sans-serif text overlays the image: 'sale: up to 50% off selected pieces', with '50% off' highlighted in a prominent white rectangular box. Below this, 'FARFETCH' is visible in a white box at the bottom center. The camera executes a slow, subtle push-in while maintaining focus on the clothing details.
0:03male model jacket front
A medium close-up shot focuses on a male model's upper torso, capturing his chest, neck, and the lower part of his face. He is elegantly dressed in a light cream-colored jacket, distinguished by a dark navy or black ribbed corduroy collar, worn over a simple white t-shirt. The jacket features bronze-colored snap buttons and a small, functional strap detail on the chest, adding a touch of utility to the chic design. The background consists of a plain, bright white wall, uniformly illuminated by strong, diffused light, which minimizes shadows and accentuates the texture and details of the fabric. The overall mood is clean, understated, and stylish, with a dominant neutral color scheme. The same white sans-serif text overlays are present: 'sale: up to 50% off selected pieces' with '50% off' highlighted, and 'FARFETCH' at the bottom. The camera remains static, providing a clear and detailed view of the garment and model's expression.
0:06model white vest back
This medium close-up presents the back view of a person, likely the model from the first scene, wearing a white sleeveless top and white denim jeans. The shot primarily focuses on the upper back, waist, and upper leg areas, highlighting a distinctive tie-back detail on the white top, which creates a gathered effect. The white denim jeans feature visible back pockets with subtle stitching, suggesting a tailored fit. The background is a clean, plain white wall, illuminated by bright, even lighting, which contributes to a high-key aesthetic and emphasizes the pristine white garments. The color palette is predominantly white and off-white, maintaining a minimalist and fresh feel. The text 'sale: up to 50% off selected pieces' with '50% off' highlighted, and 'FARFETCH' at the bottom, overlays the image. The camera is static, offering a clear and detailed perspective of the garment's rear design and fit.
0:07hand holding phone app
An overhead, medium close-up shot captures a dark-skinned hand holding a modern smartphone, likely an iPhone, at a slight diagonal angle. The phone's screen is active, displaying the user interface of the Farfetch mobile application, featuring a clear navigation menu with prominent categories such as 'WOMEN,' 'MEN,' 'KIDS,' along with various product types like 'New in,' 'Clothing,' 'Shoes,' and 'Bags.' The background is a soft, blurred, light grey surface, suggesting a clean, uncluttered, and contemporary environment. The lighting is soft and even, indicative of indoor or shaded natural light, casting subtle and gentle shadows beneath the phone. White sans-serif text overlays the screen: 'farfetch it.' displayed prominently, followed by 'SHOP NOW' in a slightly smaller font below it, acting as a direct call to action. The camera remains static, meticulously detailing the user's interaction with the mobile application.
0:08two models cta
A medium close-up scene features two models, with the female model from the first scene positioned in the foreground on the left. She looks directly at the camera with a neutral, composed, and confident expression, her face, shoulder, and a portion of her white sleeveless top clearly visible. Slightly behind her and to the right stands the male model from the second scene, his face presented in profile, looking downwards with a soft, contemplative expression. He wears the light cream jacket with the distinct dark collar. The background is a brightly lit, plain white wall, suggesting an outdoor, high-key lighting setup where the light is frontal and soft, illuminating both subjects evenly. The overall color palette is bright and clean, emphasizing whites, light creams, and natural skin tones, contributing to a fresh and modern aesthetic. White sans-serif text overlays the scene: 'farfetch it.' displayed prominently in a larger font, with 'SHOP NOW' in a smaller font below it, serving as a clear call to action. The camera remains static throughout this shot, capturing the interaction and expressions of both models.
