0:00intro text animation
The scene opens with a vibrant, solid orange background. In the center, two lines of text are displayed. The top line, 'EVERYTHING YOU WANT IN', is in a bold, sans-serif font in white. The bottom line, 'IPHONE', is significantly larger, also in a bold, sans-serif font, rendered in a bright yellow. Initially, 'IPHONE' has a strong horizontal motion blur effect, suggesting rapid movement or a quick appearance. This blur quickly resolves to a sharp, static text. In the upper right corner, a small 'boost mobile' logo is subtly placed. The overall lighting is bright and even, highlighting the stark contrast between the text and the background. The mood is energetic and direct, characteristic of an advertisement.
0:01offer highlight text
The scene maintains the solid, bright orange background. In the center, the bold, sans-serif text 'FOR LESS' appears in a bright yellow color. The text animates in, seeming to scale up slightly or 'pop' into place with a subtle bouncy effect, then remains static and prominent. This central placement and animation act as a clear statement, emphasizing affordability. The lighting remains consistent, with no visible shadows, maintaining the flat, graphic aesthetic. The 'boost mobile' logo is continuously present in the upper right corner. The color palette is dominated by the energetic orange and the contrasting yellow and white of the text and logo, creating a visually impactful message.
0:04transition to product display
The scene features a solid, vibrant orange background, completely devoid of text or other primary graphic elements that were present in previous segments. This segment acts as a swift, clean visual interlude, signaling a shift in the advertisement's narrative. The uniform, bright lighting ensures the orange hue is consistent and attention-grabbing. The 'boost mobile' logo remains steadfast in its position in the upper right corner, providing continuous brand presence even during this brief visual pause. The minimalist composition draws focus to the stark, energetic color before the introduction of new content, creating anticipation.
0:05product and price reveal
The scene begins with a solid orange background, which then transitions into a display featuring product information. In the upper left, the text 'GET IPHONE 15' appears in a bold yellow, sans-serif font. Simultaneously, a pristine white iPhone 15 model, shown from a slightly angled perspective revealing its back and side, slides into the lower left portion of the screen. Accompanying the iPhone is a small 'iPhone 15' logo in gray above it. Initially, the price '$729.99 SRP' appears in black text below the phone. This price is then dramatically crossed out with a red line, and a new, larger, bold yellow price '$199.99' appears above it, preceded by the word 'FOR' in yellow, highlighting a significant discount. The background remains the vibrant orange, and the 'boost mobile' logo is visible in the upper right. The scene uses bold graphics and clear text to convey the attractive offer.
0:07transition to plan features
The screen is fully enveloped in a solid, intense orange color, serving as an abrupt yet clean visual transition. All previously displayed product images and pricing details have vanished, leaving the canvas momentarily bare. This quick blank interval effectively creates a natural break, preparing the viewer's attention for the upcoming presentation of the service plan's features. The 'boost mobile' logo steadfastly maintains its presence in the upper right corner, ensuring brand continuity throughout the rapid changes. The uniform and bright illumination emphasizes the vibrant, energetic orange, contributing to the advertisement's dynamic flow and maintaining visual coherence.
0:08unlimited plan details
This scene features a progression of text appearing on the solid orange background. Initially, a large white '+' symbol appears, followed by the word 'UNLIMITED' in a large, rounded, white, almost balloon-like font, slightly embossed, creating a sense of dimension and playfulness. Below this, the word 'Talk,', then 'Text, and Data' subsequently appear in a bold, yellow, sans-serif font, each word appearing with a subtle bounce or pop animation. The text is centered horizontally, clearly outlining the plan's comprehensive features. The 'boost mobile' logo remains consistently in the upper right corner. The lighting is even, maintaining the bright and clean aesthetic, and the color palette is dominated by orange, white, and yellow, creating an inviting and informative visual.
0:10transition to final call to action
This scene presents a brief, yet impactful, solid block of vibrant orange color, functioning as a decisive visual reset. All text elements pertaining to the unlimited plan features have disappeared swiftly, clearing the entire display. This momentary absence of primary content effectively sets the stage for the concluding call to action, allowing for a clear visual break before new information is introduced. The 'boost mobile' logo maintains its consistent presence in the upper right corner, reinforcing brand recognition amidst the rapid visual changes. The bright, even lighting ensures the saturated orange hue continues to convey energy and directness, preserving the ad's cohesive look.
0:11call to action and offer summary
The final scene combines text and product imagery on the consistent vibrant orange background. The word 'SWITCH' appears in bold yellow, sans-serif font at the top. Below and slightly overlapping, the phrase 'AND SAVE' appears in large, rounded, white, balloon-like font, similar to the 'UNLIMITED' text, giving it a playful, embossed look. Simultaneously, a white iPhone 15, identical to the one in Scene 4, slides into view from the bottom left, positioned prominently. To the right of the iPhone, 'IPHONE 15' is displayed in bold yellow text, followed by the discounted price '$199.99' also in yellow. Below this, fine print reads 'When You Switch. On Our $60 Plan. Terms Apply.' in smaller white text. The 'boost mobile' logo is still present in the upper right corner. All elements remain static after their appearance, creating a clear, comprehensive call to action with all relevant details for the viewer.
