0:00split screen talking head and welding boots This split-screen scene features a male founder on the top half, speaking directly to the camera in what appears to be a retail boot store. He is centered in the frame, with rows of work boots displayed on shelves behind him, suggesting a professional yet approachable setting. The lighting is bright and even, highlighting his face and the 'BRUNT' logo on his black t-shirt. The lower half of the screen shows a close-up of two work boots, positioned on a metal grate, with bright sparks flying around them, indicative of welding or heavy-duty work. The sparks create dynamic highlights against the dark background, emphasizing the durability and ruggedness of the boots. The boots are a light tan color, with white soles and dark laces, showcasing their design and robust construction. Subtitles 'Girouard,' appear over the scene.
0:02split screen talking head and boot with landscape This split-screen scene continues with the male founder on the top, speaking directly to the camera in the boot store, maintaining his confident and direct demeanor. The bottom half transitions to a single, brown work boot with dark laces and a white sole, presented as a hero shot against a softly blurred, warm-toned outdoor landscape. The background elements include distant mountains and reflections on a body of water, implying the versatility of the boots for various environments. The boot is well-lit, emphasizing its texture and details, with 'Workwear.' subtitled over the scene. The overall mood is aspirational, linking the product to rugged outdoor activity.
0:03close up boot stepping on wood This close-up shot focuses on a person's foot clad in a brown work boot, stepping firmly onto a rough, light-colored wooden plank. The boot is covered in a light layer of dust and debris, indicating active use in a construction or workshop environment. The plank itself is weathered and shows signs of wear, with other wooden pieces visible in the slightly blurred foreground and background, emphasizing a working setting. The lighting is natural, highlighting the texture of the boot and wood. Subtitles 'people' appear over the scene. The camera is low to the ground, providing an intimate perspective of the action.
0:04single boot in dramatic smoke This dynamic close-up scene features a single tan work boot dramatically enveloped in a cloud of white, billowing smoke. The boot stands upright on a dark, textured surface, possibly concrete, with the smoke swirling around it, creating a sense of action and intensity. The lighting is stark, with highlights catching the edges of the boot and the smoke, suggesting a powerful or challenging environment. The colors are muted, focusing on the earthy tones of the boot and the contrasting white of the smoke. Subtitles 'the country' appear over the scene. This shot emphasizes the boot's resilience and strong presence.
0:05person walking up wooden stairs The camera captures a medium shot of a person's lower legs and feet, clad in brown work boots, steadily ascending a set of unfinished wooden stairs. The boots are scuffed and dirty, suggesting they have been used in a dusty, construction-like environment. The wooden stairs are rustic and raw, with visible grain and slight imperfections, reinforcing a practical, working atmosphere. The lighting is diffused and natural, illuminating the steps without harsh shadows. Subtitles 'asking us' and 'try on' appear sequentially. The camera follows the upward motion, emphasizing the effort and practicality of the boots.
0:07person walking down unfinished hallway This low-angle medium shot shows a person's lower legs and feet, encased in brown work boots, walking forward along a dusty, unfinished hallway. The floor is concrete, strewn with wood shavings and debris, suggesting a construction zone or an area under renovation. The walls are framed with exposed wooden studs, and a bright light source, possibly a window or doorway, is visible in the distance at the end of the hall, creating a contrast between the interior and exterior. The lighting is natural, casting soft shadows. Subtitles 'apparel' and 'person.' appear sequentially, emphasizing the boots' practical use in a working environment. The camera slowly tracks the person's movement, keeping the boots central in the frame.
0:08talking head good news announcement The scene returns to a medium close-up of the male founder, who is now smiling and speaking with increased enthusiasm directly into the camera. He is in the same boot store setting, with various work boots and apparel racks visible in the blurred background. The lighting remains bright and even, highlighting his confident and approachable demeanor. He gestures subtly with his hands, reinforcing his message. Subtitles 'Good news. BRUNT is' and 'at a' appear as he speaks, signaling a positive announcement. The camera remains static, maintaining focus on his engaging delivery.
0:11split screen talking head and retailer graphic This split-screen shot continues with the male founder on the top, gesturing expressively as he speaks directly to the camera, announcing product availability. His expression is engaging and enthusiastic. The bottom half displays a prominent graphic with the orange 'BRUNT' logo at the top, followed by "NOW AVAILABLE AT" in white text, and then a large, stylized orange logo for 'VANDERBILT'S YOUR WORK BOOT CENTER'. This graphic serves as a clear call to action and solution reveal, directing viewers to a retail partner. Subtitles 'near you.' and 'If you want' appear. The overall visual communicates convenience and accessibility for the brand's products.
0:14split screen talking head and man pointing at boots The split-screen continues with the male founder on the top, speaking to the camera, while the bottom half shows a different man in a casual black t-shirt and backward baseball cap. This second man is in a boot store setting, gesturing with his hand towards a shelf filled with various work boots. The boots are neatly arranged, showcasing different styles and colors. The lighting is warm and inviting, drawing attention to the products. Subtitles 'our products' and 'you can' appear. This scene highlights the physical presence of the product and the opportunity for customers to see them in person.
0:15split screen talking head and man holding boot This split-screen scene features the male founder on the top, speaking to the camera, while the bottom shows a different man, seen from the waist down, holding a black work boot. The man is wearing dark work pants and is examining the boot closely with his hands, turning it to inspect its details. In the background, apparel racks with shirts and pants are visible, suggesting a full workwear retail environment. The lighting is focused and practical, highlighting the boot in the man's hands. Subtitles 'and' and 'the quality' appear, emphasizing the tactile experience of the product. This shot conveys the quality and craftsmanship of the product through physical interaction.
0:16split screen talking head and man trying on boot In this split-screen scene, the male founder is on the top, speaking directly to the camera, maintaining his confident and persuasive tone. The bottom half shows a young man, likely in his 20s or 30s, sitting on a bench in what looks like a fitting room or a retail area, in the process of trying on a work boot. He is leaning forward, focused on his foot, with the new boot on. The background features an orange-framed doorway and simple, utilitarian furnishings. Subtitles 'the comfort.' and 'head over' appear, emphasizing the comfort aspect of the product. The lighting is practical, illuminating the action of trying on the boot.
0:17split screen talking head and boot sole close up This split-screen scene features the male founder on the top, speaking to the camera, while the bottom transitions to an extreme close-up of the textured sole of a Brunt work boot. The sole is a light tan color with a distinctive geometric tread pattern, and the 'BRUNT' logo is clearly visible molded into the rubber, along with an 'EH' (Electrical Hazard) safety rating. The lighting is sharp, emphasizing the intricate details of the sole's design and the brand's commitment to safety and quality. Subtitles 'BRUNTWORKWEAR.COM' appear over the scene. This shot highlights the functional engineering and branding of the boot's foundation.
0:18split screen talking head and boot laces close up The split-screen continues, showing the male founder on top, speaking to the camera with a subtle gesture. The bottom half displays an extreme close-up of the detailed laces and eyelets of a brown work boot. The laces are a multi-toned brown, woven for durability, and threaded through dark metal eyelets with speed hooks. A small black brand tag, possibly with the 'BRUNT' logo, is visible near the laces, adding a subtle branding element. The lighting is focused and warm, highlighting the texture of the leather and the intricate lacing system. Subtitles 'Click on' appear, directing the viewer to a website action.
0:19split screen talking head and boot stitching close up This split-screen scene features the male founder on top, speaking to the camera. The bottom half provides an extreme close-up of the precise stitching along the side of a leather work boot. The thread is a contrasting lighter color, meticulously sewn into the rich brown leather, showcasing the high-quality craftsmanship and attention to detail. The texture of the leather is prominent, indicating premium materials. The lighting is soft but clear, emphasizing the fine lines of the stitching. Subtitles 'locator' appear, continuing the instructional narrative. This shot underscores the quality and construction of the boots.
0:20screen recording website store locator The scene transitions to a full-screen recording of the BRUNT Workwear website's store locator page. The page features the orange 'BRUNT' logo at the top, followed by the bold text "FIND RETAILERS NEAR YOU." Below this, there's a search bar labeled "Type a City or State" with an orange magnifying glass icon for searching. The main visual is an animated map of the United States, viewed from space, with a subtle zoom and pan effect. Subtitles 'location' and 'to you.' appear as the map animates, illustrating the function of finding nearby retailers. The interface is clean and user-friendly, guiding the viewer to locate physical store locations.
